Millennials and Gen Z prioritize experiences over purchasing homes and cars, according to CNBC. These younger generations also frequently check social media for recommendations before purchases or booking travel, according to IZEA’s Trust in Influencer Marketing report. That means there’s more demand than ever for travel influencers. While many content creators are young adventurers taking on the world single handedly or with a partner, there’s another group of travel influencers making waves: parents. These are the influencers who prove that having a family doesn’t have to mean not traveling. Here we list 12 of the best family travel influencers you’ll find on Instagram, YouTube and TikTok.
Follow along with family travel influencers
Marta Correale
Marta is a travel-loving mom and wife who flies all over the world and shares her incredible adventures on Instagram. Her travel companions are her husband, Philip, and her two children. Over 15K fans follow her jet-setting tips and top ideas for family vacations.
Stephen and Jessica Parry Valentine
The popular YouTube channel Flying the Nest was started by Stephen and Jess but now includes their daughter, Hunter, and a baby on the way. The two have amassed over 1.2M subscribers on YouTube and 134K followers on Instagram. Their Instagram is filled with beautiful photography from their travels as a family and their YouTube videos show that it’s not impossible but fun to travel with a toddler.
The Bucket List Family
It takes great courage to pursue your dreams, but the Bucket List Family was prepared to roll the dice. They sold everything they had and left home to see the world. The family of four have been traveling ever since, sharing their experiences with a growing audience. These travel family influencers have 2.6M followers on Instagram and 1.4M subscribers on YouTube. They’ve gone to 89 countries together as a family.
Carful of Kids
While many travel influencers are constantly crisscrossing the globe, others focus on destinations a little closer to home. Catherine has three kids, and they all cram into the family SUV to travel America. The family has road-tripped through the Lower 48, visiting national parks and iconic sites. As they’ve shared their family travels, they’ve grown their Instagram audience of more than 2,800 fans. While she’s not extremely active, her Instagram highlights are filled with previous family travels.
Our Vie
Our Vie (“our life”) is the brainchild of Cees Cornelis and Madison Elizabeth. The couple are “professional adventurers and full-time travelers” who have visited all of the U.S. national parks. They travel in their little “home on wheels” with their children and Vladimir, the cat; over 41.8K Instagram followers are along for the ride. They’re currently living a more stationary life in Utah with hopes to continue traveling as a family.
Eric Stoen
Eric has earned an enviable position in the travel industry, with Forbes naming him the fourth-most-influential traveler. What makes this even more impressive is that he has made his name traveling with his kids. Eric keeps his Instagram page updated with where he is and where he’s going next for all those who are curious. He’s built an Instagram audience of 342K followers and is the ambassador for AFAR, Unbound Merino and G1G. He uses the hashtag #takeyourkidseverywhere to build his brand.
Kim-Marie Evans
Kim-Marie is a mom of four and the founder of Luxury Travel Mom Media. She’s the travel editor for Greenwich Magazine, maintains a successful blog and uses social media to engage with her audience. What makes her content so refreshing is her self-effacing honesty. She openly admits that her life isn’t always glamorous, but if you follow her on Instagram you’ll think it is. She has almost 11K Instagram followers and 26.3K Twitter followers. She’s been seen in the Wall Street Journal, New York Post, Forbes and NYT Style.
Aretha Adams
Aretha is the mom behind the family travel Instagram Up Up and Adams. The family loves traveling together and finds traveling with kids fun, not a hindrance. With almost 8K followers, this micro-influencer is available to work with on sponsored travel content via The Creator Marketplace®. You can find her profile here.
Carmen Sognonvi
With 607K followers on TikTok, this family travel influencer and entrepreneur is setting the record straight on family travel. Carmen shares how she’s raising her family in New York City and traveling with everyone in tow. She explains how she got into traveling and has worked with brands like Roadway Movers.
@topflightfamily I think we all know some people like this 😅 📷 @martaskovro ♬ It’s Called: Freefall (Sped Up) - Rainbow Kitten Surprise
Cara Celeste West
Cara is a digital nomad mom who loves helping people move or travel with kids. She’s grown her TikTok to over 157K followers in a short amount of time with her family travel and living tips. She shares why she decided to move her family out of the U.S. and why it’s important that they travel.
@caracelestewest Why We’re Giving it All Up to Travel as a Family #livingabroad #travelfamily #familytravel #boundlesslife #digitalnomadfamily #nomadicfamily #familytravelinfluencer ♬ Agape - Nicholas Britell
Mrs. Blinks
Does backpacking the world with kids sound like fun? Mrs. Blinks thinks so and her 773.6K followers on TikTok love watching it happen. She shares kid-friendly restaurants in other countries and what it’s been like traveling with their kids.
@mrsblinks Dune buggies + night + desert 😅 do NOT recommend #22adventuresin2022 #familytravel ♬ Paper Birds (3 min) - Jordan Halpern Schwartz
Amber Mamian
Amber is a writer and entrepreneur best known for her creation of the Global Munchkins luxury travel and family blog. On her website, she covers various topics such as destinations, adoption, travel tips, and Disney. With a substantial following of 366K on Instagram and over 429K on TikTok, she shares her engaging content with a wide audience.
@globalmunchkins Magic Kingdom Photo Hack! 5 photo Spots at Magic Kingdom to get amazing castle pictures without hundreds of people in the shot.
♬ Hawaiian Roller Coaster Ride - Mark Keali'i Ho'omalu & Kamehameha Schools Children's Chorus
The number of travel influencers is booming. Influencer discovery tools help by making it easier to find and engage with content creators who have the skills and audiences to support your brand. Find even more family travel influencers plus creators in many other niches on The Creator Marketplace®.
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