In 2018, the number of monthly active users on Instagram hit 1 billion, according to TechCrunch. That means Instagram influencers are in an incredibly powerful position, with an opportunity to reach thousands of fans. Some of the most successful influencers focus on lifestyle, sharing all aspects of their daily lives.
With the right influencer discovery tools you’ll find many such influencers. To start, here are 10 popular Internet stars as an example of what to expect.
1. Janni Olsson Deler (@jannid)
Lifestyle influencers invite people into their lives, revealing all aspects of their personalities. That means they often share several talents or passions with their followers. In the case of Janni Olsson Deler, those passions are travel, fashion and design. She has over 1.4 million followers on Instagram and has her own clothing brand called c’est normal. She has partnered with brands such as Gina Tricot and iDeal of Sweden.
2. Laura Hunt (@laurahuntstyle)
Laura Hunt refers to herself as someone who has cultivated the art of truly reinventing herself. Now she’s sharing her experiences; with prior experience in art, marketing strategy, styling and fashion, she certainly has plenty to share. As seems apt for a lifestyle influencer, she describes her Instagram feed as “pieces of my life displayed in grids.” That means her 10,000 followers get plenty of fun photographs from events, new fashion looks, recommendations for meals and shots from the gym.
3. Joanna Gaines (@joannagaines)
Joanna and her husband have raised a family and several successful businesses together. One such business is Magnolia Market, a brick-and-mortar and online store offering lifestyle products ranging from home decor to jewelry. On her personal Instagram account, she shares various aspects of her life with over 11.5 million subscribers. She also runs the Magnolia Instagram account, which offers inspiration for life and home to more than 4.6 million people.
4. Sydney Leroux Dwyer (@sydneyleroux)
Sydney Dwyer is a professional soccer player and Olympic gold medalist. She uses Instagram as a way to share adorable photographs of her family with over 1.1 million fans. As a mother and sports celebrity she’s incredibly inspirational, and this makes her a good fit for partnerships with a number of brands. She has previously partnered with the likes of Secret deodorant and Eucerin.
5. Oliver Proudlock (@proudlock)
Oliver Proudlock gained fame through the reality television series Made in Chelsea. He subsequently founded the fashion brand Serge DeNime and has become a fashion and lifestyle influencer on social media. He has his own Instagram account with over 716,000 followers. He also runs the YouTube channel Keeping Up With the Proudlocks with his partner Emma Louise Connolly.
6. Jay Caesar (@jaylifeandstyle)
Jay Caesar is an artist, entrepreneur and influencer with over 383,000 followers on Instagram. He’s the brains behind Jaylifeandstyle, which brings together fashion and photography to formulate creative solutions for brands. His company has collaborated on campaigns for Volvo, Giorgio Armani, Dyson and Grey Goose. His personal Instagram account is an opportunity to build his brand and share his artistry and motivational words.
7. Take Time for Style (@taketimeforstyle)
The women behind Take Time for Style are Kristen and Megan, two best friends and bloggers who share their lives with their fans. They’re self-proclaimed “travel addicts, lovers of mom fashion, wine and laughter,” and that’s exactly what you get if you subscribe to their Instagram channel. They have over 14,800 followers on Instagram, and they also have their own blog site. Brand collaborations include work with Trellis, Walmart and Adventure Force Brand.
8. Jessie Chanes (@jessiekass)
Jessie Chanes covers the subjects of fashion, beauty, maternity and food. She has her own blog, Seam for a Desire, and an Instagram account with over 303,000 followers. Jessie’s feed comprises inspirational snaps of her in fabulous locations wearing fabulous outfits, plus occasional promotions for partner brands such as Roger Gallet.
9. Sarah Hunt Hinson (@sosarahhunt)
If you want a daily dose of sun and fun, you must follow Sarah Hunt Hinson. The influencer’s quick smile, combined with her brilliantly bright photographs (often posed with her family), make her Instagram feed heartwarming and full of joy. That should really come as no great surprise — she describes herself as a “fun loving Floridian, Southern belle and travel addict.”
10. Kennedy Cymone (@simplykennedy_)
Kennedy Cymone is a force to be reckoned with on social media. The LA-based influencer has an (incredibly racy) Instagram account boasting a following in excess of 1.4 million. She also has a YouTube channel with 1.77 million subscribers where she shares beauty tips, vlogs about her life and tries out funny Internet challenges. She recently launched her own fashion brand, the KCK Collection.
Living Your Best Life with IZEAx Discovery
With so many lifestyle influencers working on Instagram, it helps to use influencer discovery tools to refine your options and make the right choices. When you register with IZEAx Discovery you get access to the largest marketplace of opt-in content creators. Join today to discover lifestyle influencers with the potential to boost your brand and help you live your best life on social media.