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How often do you shop online? Research shows that many people make purchases online instead of visiting brick-and-mortar shops. An estimated 223 million consumers will shop online in 2024. Whether you’re looking to launch your own online store or are a brand looking to work with an experienced e-commerce influencer, you can find a content creator on this list. 

Top 25 e-commerce influencers on social

Ally and Jon Paul

Ally and Jon Paul are thrift-loving, Texan entrepreneurs who sell vintage clothes online. The duo treats their followers, who know them as acostlypearl, to a peek at their graphic tee selection and share their favorite reselling tool

Hira Mustafa

Hira is all about keeping her style, beauty, and hair on point by teaming up with brands to offer the latest looks and best products. The NYC-based TikTok influencer, known as lookwhoshira, links to her favorite eye shimmer and the frontrunners from her recent spring shopping spree

@lookwhoshira Found the 🍓 pajamas of my dreams and need an opinion on these @puma sneakers!! PJs from @oldnavy & shoes from @nordstromrack #shoppinghaul #puma #sneakers #pajamas #summerpajamas #PJs #strawberrypjs #oldnavyhaul #comfortablesneakers ♬ Vals Poético (Instrumental) - Natalia Lafourcade

Gemma Talbot

Gemma is a digital creator who loves serving up daily outfit inspo, including five ways to wear different pieces. To help her 84.5K Instagram followers with their style, she links everything in her latest spring haul and styles her new black sneakers for easy online shopping. 

Iyia Liu

Iyia is an entrepreneur extraordinaire who has successfully started several e-commerce companies. Iyia treats her Instagram followers to her top five business tips and plugs her Brow Sculpting Kit with a link to shop. 

Julie Sarinana

Julie is a California girl and beauty brand entrepreneur. On Instagram, where her 7.4 million followers know her as sincerelyjules, she links to her maternity dresses and drums up sales for the latest nail polish shade from her line.  

Beck Wadworth

Beck is an entrepreneur who considers her Instagram account a visual diary of everything she loves. That includes promoting each piece in her latest OOTD and sourcing her Italian coffee maker for her followers to purchase.   

Sazan Hendrix

Sazan is a Kurdish-American wife and mom who believes in looking for the beauty in every moment. She keeps her followers in the loop on children’s clothing sales and promotes stylish, easy pieces for maternity fashion.  

Brittany Sjogren

Brittany is a digital creator who sources outfits and accessories from various lines and price points. For her 1.1 million Instagram followers, who know her best as loverlygrey, she promotes sales on fresh spring pieces and work wear that takes you from day to night effortlessly.  


Everything about Mary’s sophisticated style is a vibe. Her Instagram followers, who know her as maryandcrew, turn to Mary for fashion, lifestyle, and travel inspiration, like shopping her spring dress looks and Easter basket goodies

Jennifer Chong

Jennifer is a digital creator with an enviable sense of style. For her 276K followers on Instagram, Jennifer partners with top brands to share deals on beautiful bikinis and showstopping head-to-toe fits

JoJo Fletcher

Former star of “The Bachelorette,” JoJo, currently hosts TV’s “Cash Pad” and “The Big D.” Her 2.6 million Instagram followers tune in to her feed to shop her fashion line collabs and skincare picks.

Jade Roper Tolbert

Jade is a fashion-minded mom who loves living life to the fullest. For her 1.4 million Instagram followers, Jade dishes out deals on fun family games and a curated wine selection.  

Amanda Stanton Fogel

Amanda is a former reality TV star now a married mom living in Newport Beach. On Instagram, Amanda teams up with her favorite clothing brand to sell fabulous fashion and green juices that energize her. 

Lauren Lane

Lauren, a former contestant on reality TV’s The Bachelor, is now a wife and mom with a great sense of style. On Instagram, she promotes online shopping deals on washers and dryers and links to buy her baby bump-friendly fashion finds.   

Romy Frydman

Romy is a savvy stylist, photographer, and director. Her Instagram account, stylemeromy, is filled with gorgeous content promoting sales of her timeless designer jewelry and the perfect summer dress


Cara is a fashion stylist and lifestyle consultant based in Chicago. On Instagram, she joins forces with her favorite department store to promote pieces that add bright pops of pink for spring and fun, functional pieces to wear at the office.  

Lauren Conrad

Now that she’s grown from an MTV reality show star in her teens to a wife, mom, and super-successful entrepreneur, everything Lauren touches turns to gold. On Instagram, she links to her new fragrance and encourages her 6 million followers to buy a bracelet for a good cause. 

Heart Defensor

Heart is a shopping enthusiast who never says no to an unboxing opportunity. For her 4.1 million TikTok followers, she links to her online pillow mug find and adorable sandwich-themed plate set to shop. 

@heartdefensor your sign to get a sandwich plate set 🥲🥪 LINK IN BIO #tiktokmademedoit #tiktokmademebuythis ♬ original sound - Bela

Jamie Oliver

Jamie is a chef and bestselling author with international fame. On Instagram, he’s a mega e-commerce influencer who teams up with a food company to sell fresh ingredients and promotes his children’s book.  

Judy Travis

Judy is a beauty YouTuber turned mom vlogger and entrepreneur. The macro Instagram influencer, known as itsjudytime, shares online shopping info for her premium line of hoodies and deals on her go-to multivitamins for her followers. 


Kunno is a Mexican singer, actor, and influencer who rose to fame on TikTok, where he’s known as papikunno. The influencer also promotes plenty of e-commerce sales for his makeup line and jewelry brand collaborations

Kristin Cavallari

Kristin has come a long way from her days on reality shows like Laguna Beach, The Hills, and Very Cavallari. On Instagram, the mom, author and entrepreneur promotes pieces from her successful, Nashville-based jewelry and beauty lines, as well as her latest cookbook release

Carla Stevenné

Carla is a beauty aficionado who shares her talents by selling her makeup products online. For her Instagram followers, to whom she’s better known as beautybycarla, she links her colorful makeup palette and hair growth oil for convenient online shopping. 

Tyler Crispen

Tyler is a Big Brother reality TV cast member and the co-owner of a jewelry line. On Instagram,  he promotes his line’s latest nautical-inspired chain and special sales for his 399K followers. 

Gretta Rose van Riel

Gretta is a well-known entrepreneur named one of Forbes’ 30 Under 30. For her Instagram followers, Gretta talks tips for e-commerce success using social media and shares her hack for finding a winning product idea to boost your online business. 

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Find your next great collab.

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