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How to Find Influencers For Your Brand

Finding an influencer has never been easier with IZEA. Get started on an influencer marketing campaign today.

Get Started

How to Find Influencers For Your Brand

Finding an influencer has never been easier with IZEA. Get started on an influencer marketing campaign today.

Get Started

Succeed in B2B Influencer Marketing

Finding an influencer has never been easier with IZEA. Get started on an influencer marketing campaign today.

Get Started

Finding creators to work with

With social media sites continuing to increase in users and usage time, influencers are becoming an increasingly relevant – and for some businesses even necessary –  avenue for marketing. The convenience of already having a loyal and attentive audience to whom you can promote your brand is worth paying for and, as trends indicate, worth paying a premium to reach.

While influencer marketing may be a popular phenomenon, it can still feel inaccessible. Navigating different social media sites and identifying the perfect influencer for your brand can be incredibly complex. You may not even know all the factors you should be looking for. Fortunately, with the help of an influencer marketing platform, you can easily identify the ideal influencers for your brand.

IZEA’s influencer marketing platforms can help you find influencers for your brand. While IZEA makes it easy to browse possible influencers, if you don’t have a strong idea of what you are looking for or need help managing campaigns, there is also IZEA’s Managed Services team standing by to do that work for you.

Whether trying to find micro-influencers or mega-influencers, you can access a wide variety of audience sizes through IZEA’s platforms. To start, The Creator Marketplace® takes the influencer search to a whole new level.

The Creator Marketplace allows brands to create casting calls for creators to work with. If you have an idea of who you are looking for, but can’t find the match in your search, try out a casting call and have your ideal match find you.

With IZEA Flex, you can use the Discover search tool in the Starter plan to browse content from millions of social profiles.

How to find influencers for your brand free of charge

Many brands want to test influencer marketing but are unsure of the value of the commitment. This can make sinking money into an expensive search feel like a waste of time and deter many brands from pursuing what could be one of their most valuable lead-generation services.

If you’re looking to start in influencer marketing, you should know how to find influencers for your brand free of charge as well. 

You can find TikTok influencers for free by manually searching through the app. By checking out relevant hashtags, your brand’s followers, and even watching Tiktok compilations, you can browse through many profiles and possibly identify an ideal match.

If you’re looking for a free Instagram influencer search tool, you can look to the Instagram search itself. Like TikTok, you can search relevant hashtags, your followers and other areas to find relevant influencers for your business.

In The Creator Marketplace, influencers looking for UGC creator jobs (user-generated content) can create listings for you to seek out. Creators can learn how to make the most out of their marketplace profile on IZEA’s blog. 

Influencer marketing tools

If you’re a business trying to take its influencer marketing seriously, you’ll want to use the best influencer marketing tools. Free manual searches can work, but you’ll want to find influencer marketing tools that can allow you to browse a selection of influencers who are already well-versed and interested in the business and that you can easily identify as being compatible with your brand. 

Flex has many core features that simplify influencer marketing for marketers. The tools in IZEA Flex are powerful on their own, but when tied together, can amplify influencer marketing campaigns and initiatives.

Flex features

ShareMonitor: A multi-platform social monitoring tool that allows marketers to monitor hashtags, keywords and brand mentions across leading social platforms by creating as many ShareMonitors as needed.

ContentMine: A content discovery engine designed to collect and easily measure influencer content with real-time insights and A.I. content analysis from BrandGraph.

Contacts: A tool that makes it easy for marketers to keep track and manage unlimited contacts across the creator ecosystem including creators, talent agents, legal reps and more. 

Tracking Links: Flex’s Tracking Links tool tracks the success of influencer marketing campaigns including KPIs such as time spent on site, products purchased and revenue generated.

Integrations: An influencer marketing ROI tool that aggregates performance data across links and social handles, surfacing sales and conversion metrics from both Google Analytics and Shopify.

Transactions: A payment tool that enables marketers to easily compensate creators with just a $2 flat fee per payment. Its users can also search, sort and export payment data as well as view campaign KPIs like cost per click and return on ad spend.  

Campaigns: A tool that gives marketers the ability to create campaigns from a wide range of platforms, including e-commerce sites and the metaverse. Marketers can quickly associate creators, content and insights to glean new insights and inform marketing strategies. 

Influencer search

We talked a bit about how to find influencers in your niche, but now let’s dive a bit deeper into conducting an influencer search.

There are many social media sites, and you’ll have to determine which are worth your time and effort. Depending on your audience and industry, you may have better luck with some than others.

Suppose you want to know how to find local influencers. In that case, you could look at location groups on sites like Facebook and search hashtags for the relevant location (#orlandofl) or event (#disneyhalloween). This approach can work on sites like Instagram, Facebook and Twitter, but when it comes to sites like Reddit, you may need a different approach.

If you want to know how to find influencers for your brand, Reddit could make the process easier with its dedicated subreddits. If your business appeals to a specific niche, all you need to know about how to find influencers on Reddit is to browse the relevant subreddits and identify posters that post frequently enough and are popular.

If you want to know how to find influencers on YouTube, search video names and topics that revolve around your brand’s product or service and determine which creators give will be the right fit for your campaign.

Best influencer search tools

Now that we’ve broken down some different methods and explained how to find creators, such as with an Instagram influencer search tool free of charge, let’s shift the conversation to identifying the best influencer search tools.

The best influencer search tools should offer an influencer database that allows you to quickly browse through influencers by audience size and relevance to your industry. With easy access to a broad influencer network, you can be on your way to a successful influencer marketing campaign before you know it.

If you’re looking for the best influencer marketing platform, you need to look no further than IZEA. We also offer influencer lists featuring the top social media influencers and their relevant niche on the blog.

If you want to add influencer marketing to your business’s marketing repertoire, you’ll want a reliable platform to find and connect with your ideal influencers. IZEA Flex is that platform, and we are working daily to connect more businesses to more influencers.

Brand ambassadors

You may be looking for something different from your social media marketing strategy. While influencers are perhaps the most popular approach, another that may be equally – if not more — valuable is brand ambassadors.

Brand ambassadors function a bit differently from influencers. While you might consider them both “influencers,” a brand ambassador program is about identifying people who enthusiastically use and will endorse your product. In this case, you want the person you’re working with to provide authenticity to your brand by sharing their personal experience.

When putting together a brand ambassador list, you’ll want to think of these people as spokespeople, actively and enthusiastically promoting your product or service. 

When it comes to finding the right influencer for your brand, even a brand ambassador, you’ll want to use an influencer marketing platform to help. IZEA offers plenty of tools for identifying brand ambassadors and can help you identify the perfect advocate for your product.

How to find influencers on Instagram

Besides learning how to find influencers on Instagram, there are still more questions that you may have regarding the nature of Instagram influencers. Does Instagram pay influencers for instance? Or what fees will an influencer typically charge for their service? Let’s go over some of these questions now.

If you want to discover how to find influencers on Instagram in your area, then again, you’ll want to get familiar with the Explore page, hashtags and general searches. Influencers want to tag their posts to attract eyes as well, so if they want to signal their location, they’ll note it in their bio and have it tagged in posts and possibly other areas.

That is handy if you want to know how to find Instagram influencers for free. If you have any budget, you’ll want to get some assistance in your search to ensure you return the best results.

IZEA’s Creator Marketplace makes the search for an influencer easier than ever. In the marketplace, you’ll find listings created by content creators.

IZEA Marketplace

Talk with our influencer marketing experts.