Instagram influencers are in an incredibly powerful position, with an opportunity to reach thousands of fans. Some of the most successful influencers focus on lifestyle, sharing all aspects of their daily lives. With the right tools like The Creator Marketplace®, you can easily find lifestyle influencers based on audience size, niche and even location. Most of the influencer profiles include the social media platforms that creators are active on, their engagement rate and even previous brands they’ve worked with.
14 examples of lifestyle influencers on Instagram
Tanya Zielke
Tanya is one of the most popular lifestyle influencers with 1.4M TikTok followers and 231K Instagram followers. Her content focuses on her life as a mom and wife. She documented her whole pregnancy online, posting videos from her gender reveal party and about how to pack a hospital labor bag. Tanya also posts beauty and home decor tips.
Janni Olsson Deler
Lifestyle influencers invite people into their lives, revealing all aspects of their personalities. That means they often share several talents or passions with their followers. For Janni, those passions are travel, fashion and family. She has over 1.2M followers on Instagram and has her own clothing brand called c’est normal.
Joanna Gaines
Joanna and her husband have raised a family and run several successful businesses together. One such business is Magnolia Market, a brick-and-mortar and online store offering lifestyle products ranging from home decor to jewelry. On her personal Instagram account, she shares various aspects of her life with over 11.5M subscribers. She also runs the Magnolia Instagram account, which offers inspiration for life and home to more than 4.6M people.
Sydney Leroux Dwyer
Sydney is a professional soccer player and Olympic gold medalist. She uses Instagram as a way to share adorable photographs of her family with over 1.1M fans. As a mother and sports celebrity, she’s incredibly inspirational, making her a good fit for partnerships with a number of brands.
Oliver Proudlock
Oliver gained fame through the reality television series “Made in Chelsea.” He subsequently founded the brand Serge DeNime and has become a fashion and lifestyle influencer on social media. He has his own Instagram account with over 678K followers.
Jessie Chanes
Jessie covers the subjects of fashion, beauty, travel and food. She’s based out of Málaga with an Instagram account with over 331K followers. Jessie’s feed comprises inspirational snaps of her in fabulous locations wearing fabulous outfits, plus occasional promotions for partner brands such as PARFOIS.
Sarah Hunt Hinson
If you want a daily dose of sun and fun, you must follow Sarah. The influencer’s quick smile, combined with her brilliantly bright photographs (often posed with her family), make her Instagram feed heartwarming and full of joy. Sarah focuses on motherhood, fashion and travel in her posts.
Cameron Rogers
Cameron is a no-filter lifestyle influencer on Instagram who shares about motherhood and mental health. Her feed and stories are filled with musings of living New Jersey after moving from downtown NYC. She also has a podcast called Freckled Foodie & Friends where she talks about deep subjects and has off-the-cuff conversations with guests.
Danielle Carolan
Danielle has a lifestyle and fashion Instagram where she shares her newest fashion finds and lifestyle loves living in New York City. With over 263K followers, you’ll find Danielle’s posts to be inspiring, positive and filled with trendy outfits.
Eric Vaughn-Trainor
Eric is a popular hair salon owner at Rev in Texas, but he’s also started his own lifestyle Instagram to share his home and, most recently, becoming a father to his two daughters with his partner, Tony. His page has 100K followers who love to follow along as he shares his life with the new members of his family.
Kelly Vogel
If you’re looking for realistic fitness motivation from a new mom and business owner, then Kelly has the account for you. She has built her following to over 105K sharing workouts and life with her family. Kelly is an ongoing partner with brands like Lululemon and started Worth It Candy with her husband.
Natalie Kennedy
Fashion, motherhood and travel are Natalie’s main focuses on her Instagram. This lifestyle Instagrammer is a sweet, Southern mom who loves sharing her favorite products, healthy foods and what’s happening with her family in Nashville. Natalie has a collection with Pink Lily and has worked with other brands like Target.
Sarah Rose Summers Combs
From placing top 20 in Miss Universe 2018 as Miss USA to being a full-time dog mom, wife and influencer, Sarah has had quite the impressive journey. She and her husband, Conner, raise an adorable French Bulldog named Bali, making sure to share family photos with her 243K Instagram followers. On TikTok, Sarah posts her Frenchie’s shenanigans, like this video of Bali’s hilarious excitement at Target. She also shares relatable content for the girls, as seen in this TikTok about working out and this one about Conner’s duties as a husband.
Amelia Edmondson
Amelia, a lifestyle and beauty influencer, boasts a keen eye for aesthetics. With 105K Instagram followers, she invites her audience to share in and celebrate her captivating journey through life.
If you’re a brand looking to work with a lifestyle Instagram influencer today, remember to use The Creator Marketplace® to search through hundreds of people or put out a casting call for influencers to come to you.
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