One of the biggest pain points for marketers is finding creators to work with who fit their criteria, including location. Local influencers can make ideal business partners, but connecting with them can take work. Follow along for ideas on how to find Instagram influencers in your area to help you reach your customers.
Benefits of working with local Instagram influencers
Reach a specific audience
Working with local creators allows you to directly reach a specific audience. Local Instagram influencers can help draw diners to a restaurant, for example, or attendees to a local concert.
Authenticity
Local influencers often share the same love for an area that local consumers and social media users do. By working with local Instagram influencers, your products can be authentically showcased in a way that resonates with their audiences..
More cost-effective to work with
Local Instagram creators are often nano- and micro-influencers excited to work with brands and local small businesses. A significant benefit of working with creators with smaller followings is that they tend to charge lower influencer rates and some accept products or services in exchange for a sponsored post. Working with local Instagram influencers does not have to be expensive, and nano- and micro-influencers prove that.
Nano- and micro-influencers tend to charge lower rates. Take a look at our breakdown of cost per post by influencer tier in our 2023 State of Influencer Earnings:
These smaller creators also tend to have engaged audiences.
How to find Instagram influencers in your area
Use Instagram hashtags
Instagram’s search can lead you to the ideal creator in your area. By searching hashtags relative to your area, you open the door to finding influencers who create local content. By searching your town or city directly on Instagram with a hashtag like #PhoenixInfluencers, an abundance of creators will pop up. This tactic can help you find influencers who are geographically close to you.
Use our Marketplace
The Creator Marketplace can lead you to a creator to represent your business and products. Using the search bar, you can filter based on locations, categories and specific social media platforms. The results contain creators who have joined the Marketplace and are ready to work with brands.
Start by filtering your search with the name of your town or city. Each influencer profile contains information, such as social media connections, pricing per post, and content examples. If you join as Marketer Pro, you can post a casting call to let these local influencers pitch to you. Your project description will include your desired qualifications, including location, deliverables, timeline and type of compensation.
Use an influencer search tool
An influencer marketing solution with a search tool allows brands and agencies to connect with influencers looking to promote products and small businesses in their area. After finding the ideal local influencer you wish to work with, use the contact information to begin the conversation, or, if you use the IZEA Flex influencer marketing platform, send the creator an offer using Flex Offers.
Influencers:
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Marketers:
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