If you are passionate about beauty, fashion, lifestyle experiences, sports, fitness — or anything — why not take your interests to the next level on social media? By simply sharing your passions and connecting with others who have the same interests, you can become an influencer and share your favorite brands and products. According to our Influencer Aspirations report, 61% of consumers ages 18-29 would quit their jobs to become full-time influencers. We’re sharing how to find influencer opportunities that can lead you to success.
Is it realistic to pursue a career as a social media influencer?
Becoming an influencer has become more realistic for many creators. Brands leverage influencer marketing to boost their awareness and sales and nurture customer relationships because they recognize the influence and trust creators possess.
How to find influencer opportunities
The Creator Marketplace
There is no better place to start your influencer journey than with The Creator Marketplace. On IZEA.com, influencers can team up with brands via their creator listings or Casting Calls. You don’t need a minimum number of followers to get started — influencers of any audience size can create listings for their work.
To begin, set up your profile and connect your social media channels. Add examples of your content and write a description of yourself and your work. Pro tip: Use FormAI, our suite of artificial intelligence tools, to write up a compelling bio or a brand pitch.
Listings
Listings allow influencers to share their services and showcase the styles of content they produce so that brands can reach out and decide if they are the right fit. Brands are able to respond to listings and message you directly to further negotiate a deal. For best results, create multiple listings for various platforms and offer package deals for bundles like an Instagram Story and in-feed post.
Casting Calls
Casting calls are the brand version of listings. Marketers can create job postings that creators can submit pitches for if they are interested in working with them. Creators can pitch themselves by answering the questions listed by the brand in the campaign description and then submitting a text or video pitch.
Upgrade to Creator Pro
By upgrading to Creator Pro, influencers can submit unlimited casting call pitches, increasing the chances for landing influencer opportunities. Another perk is a reduction of their seller fees and days for payout.
Reach out to brands directly
Messaging or contacting brands directory is always an option. Here’s a template to help you get started. By using a platform, however, you have the peace of mind of knowing the exact date you’ll be paid for the collaboration. You won’t have to track down payment for your listing sales and we have a support team to help in case of a hiccup.
Put your email in your social platforms bios
One of the most important things to remember when beginning your journey as an influencer is to make yourself accessible to brands by sharing your email on your social media profiles. By putting your email in your bios, you allow brands to easily connect with you and contact your directly.
When can you start looking for influencer opportunities?
Contrary to popular belief, some of the most successful brand collabs are those with influencers of small following counts. Nano- and micro-influencers benefit brands because they have a strong passion for sharing products they truly enjoy and their followers tend to be engaged. Brands can also boost their content with paid advertising to enhance the content’s reach. Whether brands send smaller influencers their products to share online or compensate them in other ways, creators with smaller following counts can still successfully collaborate with brands in many different ways.
How do I work my way up as a brand influencer?
Working your way up as an influencer can seem daunting. The key to building up your name as a creator is to remain authentic and passionate about your content. Staying consistent and posting regularly keep your audiences engaged and can help boost your brand.
Do influencers get lucky, or do they actually work hard?
Like any other job, influencers put the time in and work hard to become successful. The key to earning a profit as an influencer is to stay true to who you are as a creator, be professional and post content that you truly enjoy. Influencers work hard to stay current with social media trends and produce content that brings others joy and value.
Are there influencer opportunities for creators with unusual niches?
The beauty of social media is that the opportunities are boundless. Luckily for influencers, brands can align with a wide variety of content niches. No matter how obscure the niche, there is a potential to make money as an influencer. However, it is important to understand that success can take time and hard work. It’s important to be patient and persistent in creating quality content tailored to your audience. Remember: Anything truly unique has the potential for success!
With these tips and advice, influencers everywhere are just one step away from landing their next brand deal.
Influencers:
Looking to partner with industry-leading brands? Create your free profile today.
Marketers:
The world’s biggest brands trust IZEA’s influencer marketing software and managed solutions. Find out which solution is right for you.
