With artificial intelligence (AI) on the rise, people are starting to ask the question, “Will AI replace me in my job?” This isn’t going unnoticed in the influencer marketing space either. While ChatGPT and other AI tools can benefit many industries, including marketing, and are helping content creators with their creative work, some influencers are worried it will make their careers obsolete. Will AI replace content creators? Let’s explore.
Will AI replace content creators?
The short answer is no. But why?
Human touch is necessary.
Human touch will always win. There’s still a conversation to be had for marketers and influencers alike when using AI and how it can actually be beneficial. In the most straightforward way to put it, humans still want to connect with other humans. The basis of all social media was created with this in mind. People follow others because they feel connected or relate to the person they’re following. While AI influencers are compelling, they lack the natural emotions and human touch. Brands are looking to work with influencers who have an engaged following, which comes from authentic sharing and creating a trusting environment — what human influencers are known for doing.
AI allows co-creation of content
AI can help brands and influencers work more closely together through generative sponsorship. AI can enhance creators’ profitability by allowing them to license their images to brands to use as AI versions of themselves. Many influencers are already testing this.
According to Generative Sponsorship, a report written by IZEA CEO Ted Murphy, this new type of sponsorship will involve creators and marketers working together alongside AI. Brands and influencers can collaborate to create unique content using AI models of their products and likenesses. To do this, brands and influencers will train AI models of products and the influencers. These are digital representations of the creators that simulate their voices, appearance, style and mannerisms.
Generative sponsorship benefits both influencers and marketers in that with a digital version of the influencer, quicker iterations and edits are possible, cutting down on production costs and saving both time and money. It allows a blend of authentic reality with AI-generated scenarios for a more authentic experience.
Read the report: Generative Sponsorship
AI for storyboarding
Rather than a threat, AI can be a tool to enhance content creation. Another use case is storyboarding — using AI to create a storyboard that visualizes and refines the narrative before investing in real-life production. By testing and adjusting concepts quickly with AI, brands and creators can narrow down ideas to the most impactful content.
How can content creators leverage AI?
Artificial intelligence can help content creators and marketers in many ways. AI tools are making influencer marketing campaigns easier and more efficient for influencers and brands. The “real” influencer is still the most essential part of any influencer campaign, as well as their “real” audience. AI can be used to create images faster, develop compelling content ideas and cut down on the administrative tasks that can get in the way of creativity.
Tips for using AI to boost content creation
AI is revolutionizing the influencer marketing industry. To succeed in the AI era, keep a few things in mind when utilizing these tools:
Utilize ChatGPT for help in content ideation, creative briefs, contracts, images or the backend of keeping your influencer marketing campaigns on track.
Stop worrying about AI taking over your job and instead focus on how it can be helpful. Utilize the tools the same ways as marketers for content ideation when you’re feeling blocked, help with caption ideas, fun image options or specific questions you have about the backend side of your business. Work with brands that understand this critical connection between AI and your authentic, human touch.
For more information on how IZEA can help you with your AI needs, check out our AI tools and how they can be incorporated into your business.