Top 20 Influencer Niche List

Fashion and food are two of the most popular influencer niches on social, but with more creators joining the mix, it’s becoming increasingly essential to narrow your focus. Rather than focusing on all things fashion, for example, you could hone in on sustainable fashion trends or fashion inspiration for a specific demographic, like women over 50. Need help narrowing your focus? Check out our influencer niche list for ideas.

Influencer niche list

To inspire creators to find a tailored topic, here’s a list of 20 influencer niches to consider: 

Vegan beauty products

Many modern beauty influencers have shifted to only promoting cruelty-free products that aren’t tested on animals and don’t contain animal-derived ingredients. You’ll find these content creators sharing unboxing videos, product reviews, tutorials, and before-and-after images.

Sustainable fashion

If you’re an aspiring fashion influencer, consider narrowing your focus to sustainable fashion, which encourages responsible consumption by supporting the environment over the long term. Influencers in this niche category may discuss everything from decreased carbon emissions and the abuses of child labor to fair wages and organic material while modeling outfits or highlighting individual purchases.

Vintage decor

When modern furnishings and accessories don’t tickle your fancy, turn to social media influencers who lean into looks from earlier periods. Follow these niche content creators and you’re likely to learn about pieces from decades ago, popular themes and color schemes from particular periods, and how to use pattern and texture to evoke a sense of time and place.

Fitness over 50

Whether you’re looking to change your body or just stay fit as you age, fitness over 50 is a hot trend for influencers. Content creators in this popular niche range from nutritionists and personal trainers to retired professional athletes and seniors who simply want to share their favorite tips, recipes, workout routines, and reviews of clothing, exercise equipment, and healthy snacks.

Parenting multiples

If you think raising one kid at a time is hard, imagine having two (or more) at once! This parenting niche is often the organic byproduct of families sharing what they learn as they raise twins, triplets, or other multiples. You’ll likely see a lot of content on product reviews, unboxing videos, hacks, feeding and travel advice, and many matching holiday outfits.

Unique pets

Cute cat videos have always been popular on social media, but today’s influencers showcase their scaly, feathered, and unique furry friends. These niche content creators typically go beyond just showcasing photos and images of tamed beasts and cuddle-worthy critters. Followers will likely tune in for product reviews, helpful advice, DIY pet grooming, and training techniques.

RV living

One of the few good things birthed from the pandemic was that many traditional workers became digital nomads. This shift opened a niche to those exploring life on the road, with influencers sharing their journey from gutting and renovating RVs to camping off the grid and decorating small spaces.

Accessible travel

Experienced influencers can discuss the challenges, joys, and opportunities of traveling with a disability, chronic illness, and/or service dog. These content creators often discuss accommodation reviews, tips to help you limit snags along your journey, what to pack, and resources that can provide support when you’re away from home. 

Gluten-free cooking

Although only 1% of the U.S. population has celiac disease, another 6% are gluten intolerant. That’s a significant audience for niche influencers to tap with gluten-free recipes, food reviews, and nutritional advice. You’ll find content creators in this category who are chefs, dieticians, home cooks, and generally health-conscious innovators.

LGBTQ+ mental health

Anxiety and depression are on the rise for the general population, but few cohorts have been as affected in recent years as the LGBTQ+ community. Raising awareness, providing connection and support, sharing resources, and committing to positive representation, influencers in this niche are saving lives and helping their fans feel seen and heard on social media.

DIY renovation

Not everyone has the money to cough up for a professional contractor, but niche influencers in the do-it-yourself arena are brimming with ideas to help you fix, upgrade, and customize your space. Audiences can get tangible advice on everything from choosing the right paint and building a bookcase to refacing cabinets and refinishing countertops. 

Tech reviews

Expert tech reviews are great, but sometimes you also want a novice to walk you through the discovery and use of a gadget. Influencers who review tech devices—such as smartphones, computers, routers, and gaming systems—come in all levels of expertise. Tune in for tutorials, unboxing videos, features and benefits, discount codes, giveaways, and anticipating releases.

Toys, collectibles, and board games

If video games aren’t your jam but you still enjoy some healthy competition from the comfort of your favorite chair, track down some like-minded influencers who explain, play, and review board games. Many of these content creators also showcase nostalgic toys and collectibles for their eager and engaged followers.

Minimalism

Perhaps in backlash to decades of superficial mass consumerism, the minimalist movement blends decluttering, prioritizing, and design with an intentional focus on what really matters. Creators in this space often talk about beauty, purpose, attachment, and energy. Influencers touting minimalism range from celebrities like Marie Kondo to tiny-home advocates.

Sneaker reviews

It’s hard to believe but there are influencers on social media who make a living almost entirely off sneaker-related content. Reviewing everything from cleats and vintage Vans to the latest basketball releases to custom fits, these foot-forward content creators are all about form, fit, and function. You’ll find collectors, athletes, podiatrists, fashionistas, and upsellers unboxing kicks, rating comfort and performance, and sharing sizing tips, discount codes, and flash sales.

Cleaning

For those of us who need inspiration for daily dusting or a deep spring cleaning, there are influencers ready to reveal their hacks, before-and-after clips, and mopping playlists. If you’re looking for tips to clean limescale, get red wine out of the carpet, or crush that pile of laundry collected on your couch, these content creators aren’t afraid to share their dirty little secrets.

Meal planning

Busy parents, those on a budget, and people trying to eat healthy often fall into meal planning naturally. Social media users looking for recipes, preparation tutorials, and tips on cooking, storing, and freezing food will find these influencers’ content invaluable. Some also partner with brands to share promo codes for food items, storage containers, meal subscription services, appliances, and nutritional consultations.

Homeschooling

Kids and teens aren’t the only people learning from homeschooling influencers, as their followers will attest. Parents, grandparents, and even teachers seeking organizational tips, curriculum recommendations, arts & crafts ideas, and nontraditional instruction methods often turn to these content creators for their hands-on experience and tried-and-true methods of structuring lessons for kids of varying ages.

Hijab fashion

There’s more than one way to wear a hijab, a cloth that covers the head, neck, and ears to demonstrate modesty among Muslim women, and influencers are using their platforms to share tutorials, outfits of the day, brand recommendations, and Q&As from followers. Some hijab influencers also offer skincare and makeup content, which makes sense as their head scarves frame their faces.

Food truck reviews

Some foodies focus on local restaurant reviews to give their nearby followers a heads up on which eateries are worth the money and which didn’t live up to expectations. But with the exponential growth of food trucks, a new crop of amateur gastronomes are finding their niche reviewing these modern chuck wagons. These efficient mobile kitchens often provide affordable meals and snacks that local audiences might not otherwise learn about through traditional advertising. It’s common for content creators to sample multiple items from the menu to discuss taste, portion sizes, and prices.