How to Become a Wig Influencer

From creating content that resonates with followers and engaging industry-relevant commentators, we’ll look at everything related to influencing success in nearly any niche industry. If you’re a content creator passionate about styling hair, specifically wigs, you can cultivate a dedicated following looking for advice, tips and tutorials. In this post, we’re sharing how to take your wig-influencing game to the next level. Check out these steps and examples to help take you from a hobbyist who shares wig-related information on social media to a full-on wig influencer. Done right, you may find yourself earning some brand collaborations in the near future.

How to become a wig influencer

Before you dig into a commitment to become a wig influencer, spend some time online looking at other content creators, brands, and experts in the industry. This will give you a good idea of what’s circulating online, what’s missing from the conversation, which brands are most respected, and which to avoid.

Step 1: Learn all you can about wigs.

Most influencers who corner a niche market do so based on their own interest or use of the particular products or services they’re promoting. Assuming you already have experience wearing wigs or extensions, you’ll also need to develop some extensive knowledge on the topic.

Head to industry websites to learn about important terminology, the pros and cons of synthetic vs. human-hair wigs, types of wig foundations, and the advantages and disadvantages of mass-produced vs. individually handmade wigs.

You’ll also want to take notes on the most frequently asked questions on wig-related blogs, websites, and social media posts, as well as important questions you don’t see being asked or answered. These may help develop ideas for unique, untapped content that could help your posts stand out. Need inspiration? Check out our Mayvenn campaign to highlight sew-in hair products

Step 2: Choose your platform.

Just because you have the most followers on Facebook doesn’t mean it’s the best platform to launch your endeavor as a wig influencer. 

While reach is undoubtedly important, you’ll need to consider not only your target audience but also the visual nature of the content you’ll be producing. 

TikTok, YouTube, and Instagram have all become popular platforms for wig influencers because they not only allow you to share images but also videos. And because wig-related content typically includes tutorials, first-person spoken reviews, and detailed comparisons, a long-form video platform will provide the best opportunities to showcase your in-depth explainers.

Need an example? 

Chloe Bean was diagnosed with Alopecia at age 8, so she started her own business called Baldie Bean Beauty, through which she sells brows, lashes, wigs, and other merchandise. She now has 873K subscribers on YouTube, where she shares everything from bun tutorials with a wig to her wig-washing routine.

Step 3: Create and share valuable content.

One of the simplest ways to create valuable content for your followers is to think like them. Long before you start researching the wig industry and other wig influencers, you can jot down a list of questions you want answered. For example:

• What are the best types of wig glue and why?
• Are human-hair wigs worth their price?
• What should you look for in a synthetic wig?
• What products help natural hair grow faster?
• What’s the safest way to store wigs?

Using these questions as a starting point, you can develop bite-sized content that’s educational and helpful to your viewers.

Need some inspiration? Look for wig experts on YouTube and check out the topics in their playlists. Nano-influencer Wigs With Steph, for example, offers categories sorted into wig brand reviews, wig tips, bridal hairstyle tutorials, wig care, and human hair wigs, among others. 

Step 4: Engage with your followers.

Engagement is wasted if you don’t respond to your followers’ questions and comments. Set aside time each day to let your audience members know that your social media accounts are more than just dumping grounds for content.

If you can establish yourself as a wig expert — even if it was developed organically through curiosity and research, your followers are more likely to return to your account, ask questions, and share content. 

Likewise, brands will be more likely to enlist your services as a content creator if you can demonstrate engagement from their target audience and that you’ve positioned yourself as an authority in the field.

Curious about what good engagement looks like? Check out wig influencer Stasia Edwards, who has amassed more than 231.9K followers on TikTok with her incredibly authentic and useful content. As you can see in this video, in which she shares wig trends that are worth the hype, she answers questions and replies to comments over an extended period. 

Step 5: Market yourself to brands.

Once you’ve created and shared a variety of content and started to develop a loyal following, you can begin to market yourself to brands as an influencer.

Consider creating an influencer media kit to share with brands as you introduce yourself and make the kit easy to find and view on your social media channels. 

Your media kit should include the following:

• Your bio with a current image
• Content performance data (like your active social media platforms, follower counts, blog traffic, etc.)
• Audience demographics
• Engagement metrics
• Past collaborations (with imagery or links to videos)
• What can you offer as a wig influencer in terms of content creation

You may also want to consider an influencer platform, such as IZEA’s Marketplace, which can give you exposure and credibility.

Use these tips and examples to start building your career as a wig influencer. If you’re genuinely interested in the topic and put the time and effort into learning everything you can about wigs, you’re sure to build engagement naturally as you share your knowledge, personal experience, and reviews with your audience.