Do you have what it takes to become a hair influencer? Thanks to the growth of video tutorials on social media, you can push your passion to the next level and reap the rewards.
Maybe you’re a master of updos, love a good French braid, or have mad coloring skills. Maybe you want to learn how to become a hair product tester or a wig brand ambassador. No matter your passion, there’s a way to grow your online presence as a hair influencer.
How to become a hair influencer
Know your brand
Before you can begin, you need to have a clear vision of who you are and what your brand is all about. Pinpoint your niche or specific focus within the hair industry and build your brand around that vision.
For example, will you recreate celebrity hairstyles, showcase artistic shots of your hair, or become a wig influencer?
Everything from the type of posts you want to share to details like preferred color schemes must be part of your plan to connect successfully with your audience.
Here are some questions to consider:
- How is my voice unique? What do I have to offer that sets me apart from the crowd?
- Who is my target audience?
- What does my target audience want to see? What is the most effective way to engage with my target audience and provide them with the content they seek?
Sharpen your storytelling skills
Social media is all about telling and selling a story to the masses.
Successful influencers are passionate about what they do, communicate with a straightforward point of view, and are master storytellers. You’ll work to capture (and keep) your audience’s attention with a combination of photos, videos, or reels that leaves them wanting more.
Take a look at the most popular hair influencers across various segments of the beauty industry, including your personal favorites. What is it about their content that tells a story and hooks your attention? Some influencers tell a story while doing their hair. Others create content on their hair journey.
There are plenty of social media photo and video editing apps out there with amazing abilities to transform your content into polished, professional-grade material — and many are either free or offer free versions. Some of the most popular apps used by Instagram influencers, for example, include InShot, Vimeo, and Clips.
Play around with a few of them until you find one that you feel comfortable working with and best reflects your brand.
Deliver consistent content
Consistency is key to growing your online presence as a hair influencer.
Creators post at varying frequencies, depending on their niche and the platform they’re using. Some may post once or multiple times daily or weekly. So how often should you be sharing new content?
A one-size-fits-all number doesn’t necessarily exist. Instead, experiment with what works best for you while considering your:
- Specific niche
- Content strategy
- Audience’s needs
As a rule of thumb, post at least two to three times weekly to keep your followers engaged and your audience growing. Once you’ve struck a feasible balance, create a schedule to keep yourself accountable. Use social media scheduling tools like HootSuite or Buffer to ensure a steady stream of content is shared with your audience.
Build relationships with other influencers
The world of social media is massive, and there’s more than enough success to go around. Don’t be afraid to form strategic partnerships with other influencers for a mutually beneficial relationship.
You can reach out to fellow hair influencers or those in complementary sectors of the beauty industry, like makeup artists, skincare experts, or fashion stylists.
You can support others by commenting and sharing posts or collaborating on giveaways. If you do so, you’ll reach a broader audience and increase your exposure to other brands and businesses.
Find an influencer with a similar audience or an audience you’d like to reach, and send a private message to discuss collaboration possibilities or mentoring relationships. As a newcomer, you could learn from a seasoned pro and discuss things like how to get sponsored by hair companies or even exchange information on possible brand partnerships.
If you want to learn how to become a hair influencer, these tips should get you started. Once you get settled in the role, consider joining The Creator Marketplace®, where you can create a profile, connect with brands, and browse job listings for hair companies looking for influencers.
Influencers:
Looking to partner with industry-leading brands? Create your free profile today.
Marketers:
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