Social media collaborations benefit influencers and brands in many ways, from increasing brand awareness to allowing influencers to represent the brands they are passionate about. Influencer collaborations are a critical part of any successful marketing strategy. Finding a social media influencer collaboration can be tricky at times, but here are our tips to make it easier.
How to find a social media influencer collaboration
Our influencer marketing solutions offer opportunities for creators and brands to find potential collaborations. Follow along as we share the easy steps to finding collaboration opportunities within the Marketplace.
1. Decide what type of collaboration you would like to do
The first step to finding the perfect collaboration opportunities is to decide the type of collaboration that interests you. There are many types of collaborations on social media, and some do not necessarily involve posting content to your own channels. Certain types of collaborations can be content only, meaning that you can create content for brands to use for their marketing purposes, such as in ads or on their website.
Another type of collaboration is sponsored content, in which influencers highlight a brand’s products through social media posts. Of course there are other opportunities, such as in-person events, giveaways, and social media takeovers.
2. Use The Creator Marketplace to share listings
As an influencer, the Marketplace is one of the most useful influencer websites to find brand deals. As a creator, you can create listings that showcase the kinds of content you are passionate about creating and represent your personal brand to marketers in search of collaboration.
In your listing, you write a bio about yourself, upload examples of your content, specify your pricing for posts and/or content, and allow brands to message you to work together.
3. Respond to Casting Calls with pitches
If you are a brand looking for a social media influencer collaboration, you can upgrade to Marketer Pro to create unlimited Casting Calls. Influencers can then respond to those Casting Calls with video or text pitches.
4. Turn on SMS notifications and keep your profile updated
It’s essential for creators to keep profiles fresh and highlight their recent content. Don’t miss any brand messages or creator pitches by turning on SMS notifications and checking on your account regularly. (SMS is only available in the U.S. and Canada).
Influencers:
Looking to partner with industry-leading brands? Create your free profile today.
Marketers:
The world’s biggest brands trust IZEA’s influencer marketing software and managed solutions. Find out which solution is right for you.
