While TikTok is known for its short-form videos, the social media platform has expanded its features to allow users to create text posts. TikTok’s text posts allow active TikTok users and influencers to share their creativity through words. Here’s everything we know about TikTok text posts and why it is beneficial to influencer marketing campaigns.
What are text posts on TikTok?
TikTok lets users create content that solely has written content on a background color of their choice. Users can then select among a variety of fonts; add a popular sound; include mentions, hashtags and locations; and use the poll feature (similar to Instagram Stories). Users also have access to an abundance of stickers and emojis.
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♬ What Was I Made For? [From The Motion Picture "Barbie"] - Billie Eilish
How can influencers use this new feature to their advantage?
Incorporating text posts on TikTok can engage your followers and drive more traffic to your profile. Text posts offer influencers a new way to create that could help when creators are short on video content and want to exchange ideas quickly. Here are some ways text posts on TikTok can benefit influencers:
Share ideas quickly
Creators can share their thoughts, reactions, reviews and ideas quickly through text posts. A #BookTok creator, for example, can write a detailed review of a book with an image of the cover and a poll gathering audience thoughts on the read. A foodie influencer can quickly and easily shae recipes with their followers in a TikTok text post.
Avoid burnout
While the classic short-term video posts on TikTok may seem easy to create and share, that is not always the case. Text posts on TikTok are a quicker way to create content that can help when creators are short on video content. Text posts can help you avoid a lengthy editing process that can come with longer-form video TikTok posts.
Interact with your audience
Text posts, especially those that incorporate polls, can help creators gather feedback from their followers about the content they want to see. It’s a way to keep their communities engaged and feel like they are part of the conversation.
How can brands benefit from Text posts on TikTok?
Influencers are not the only ones benefiting from the new form of TikTok content. Brands and companies can use text posts to their advantage.
Descriptive content
One of the best ways brands could potentially take advantage of the new TikTok feature is to share detailed explanations of their current products. Text posts can help brands to explain product use, safety information, product features and more.
Written promotions
Text posts can help brands easily share deals, promotional codes or sales in the form of written content. These posts are quick to create and help brands create consistent content with less effort.
Text posts on TikTok offer a wide room for creativity and there is no limit to the kinds of written content users and brands will create.
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Marketers:
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