Top Hispanic Heritage Influencers Sharing Their Culture

With National Hispanic Heritage Month in September, brands are looking to amp up their marketing strategies and include creative influencers who reach more diverse audiences. Working with Hispanic influencers is a great way to not only learn about their culture and heritage but also to gain credibility and brand recognition among social media users and consumers. Check out these top 10 Hispanic Heritage influencers who are ready to share their culture and give your brand the boost you need.

Top Hispanic Heritage influencers on social media in 2023

Erika Cruz

Erika is a Latina coach and speaker who uses her TikTok platform to educate others on her heritage and encourage them. The courageous and driven Latina shares informative information to explain her culture in an uplifting way. She inspires over 200.7K followers and often shares positive affirmations, travel vlogs, and her life as a first-generation Mexican-American.

Dr. Daisy Sanchez, MD

Dr. Sanchez aims to switch up the stereotypes and uses her popular social media platform to share her wisdom and success as a Hispanic influencer and doctor. Throughout Hispanic Heritage Month, Dr. Daisy shares her insight into being a Latina doctor and, throughout the year, fills her platform with her lifestyle, beauty, fashion, and life as a surgery resident and cosmetologist with more than 1.3M followers.

Kathy Cano-Murillo

You may know her on Instagram as “Crafty Chica” but Kathy is an incredibly talented artist showcasing her culture through her creativity. The artist and author has created a positive space for her 65.3K Instagram followers and continues to share her talent for crafting and elevating Hispanic crafts.

Laura Mueller

Laura is a Mexican momma living in Chicago who takes to YouTube to share her culture through her delicious recipes and cooking tutorials. With many recipes highlighting her culture’s cuisine, Laura has caught the eye of more than 2.57M subscribers and aims to educate them on cooking delicious Mexican meals for their families.

Azul — matisseazul

As a professional Ballet Folklorico dancer and content creator, Azul represents Hispanic Heritage in a unique way and showcases her talent and passion for dancing with over 1.6M followers. Azul shows her love for Ballet Folklorico, which is traditional Mexican dancing, and highlights her favorite colorful dresses for her followers.

Ana Saia

Ana is most commonly known on TikTok as the “redhead Latina” to more than 2.7M followers and has gained views on her popular content that addresses relatable experiences growing up in a Hispanic household. Ana is vocal about her heritage and often uses her platform to educate others in an entertaining manner.

Aarón Sánchez

Aarón is an author, dedicated dad and gifted chef who takes to Instagram to highlight his talents, heritage and love for good food. Creator of his own non-profit organization, a judge on “Master Chef,” and co-owner of his restaurant, Aaron stays busy and takes his 789K followers along for the ride. His feed is full of Hispanic cuisine bound to make your mouth water.

Doña Angela

If you’re looking for delicious Hispanic cuisine, Doña Angela is the creator for you. The Mexican grandmother takes to YouTube to share her traditional recipes with over 4.6M subscribers. As one of the internet’s favorite Spanish-speaking influencers, Doña Angela represents her culture through her classic recipes.

Jennifer Maria

Known as one of the most popular creators behind the hashtag “#Latinamombelike,” Jennifer uses her platform to share the relatable and hilarious experiences she has with her Hispanic family. Her well-known feed entertains more than 19.2K followers on TikTok with comical skits that show off her Hispanic Heritage.

Kristal Heredia 

CEO, mom-to-be and queen of stylish outfits, Kristal is a well-known Hispanic beauty and fashion influencer on TikTok with more than 840.4K followers. Kristal often shares her favorite Hispanic-owned brands and products in her tutorials and Amazon Storefront.