Quotes have the potential to be educational, thought-provoking, or even inspiring — and memorable quotes from experts in the field of influencer or content marketing may even serve as road maps for guiding your future marketing strategies and further understanding influencer marketing overall.
Influencer marketing quotes to inspire you
1. “Perhaps the biggest advantage of using influencers is that you have the opportunity to choose people who are part of your target market, or who appeal to your target market.” — Neal Schaffer
This quote from marketing guru Neal Schaffer speaks to the importance of understanding your target market and working with influencers whose audience most likely relates to your message.
2.“People do not buy goods and services. They buy relations, stories, and magic.” — Seth Godin
While selling products may be your ultimate goal, focus on giving your audience what they want, building rapport and creating the kind of engagement that creates loyal customers.
Influencers are uniquely placed to help you build those essential relationships because they already have loyal audiences. Most people now trust influencers more than celebrities, as we found in our IZEA Insights: Trust in Influencer Marketing report.
3.“A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is.” — Scott Cook
There has been a recent shift in the way people consume. To have a good product or service is not enough anymore. Consumers want to know about brand values, and they pay close attention to how a brand presents itself on social media and to the general public overall.
4. “Growing an online presence is important. Presence doesn’t equal influence. Presence can be measured in social media followings. Influence can’t.” — Martha Giffen
When it comes to influencer marketing and potential influencers to collab with, consider more than just follower count. Nothing can guarantee success when it comes to campaigns, but a high number of followers alone certainly won’t. Those followers should also be supporters and trust that any recommendation an influencer makes is reliable and necessary.
5. “Storytelling is so influential because it goes back to why people follow influencers — they find their lives interesting and want to know more. Personal connection is very important.” — Samira Farivar
Samira Farivar, assistant professor at the Sprott School of Business, said in a recent article (The Power of Persuasion: The Key to Influencer-Follower Relationships) that great storytelling is a must. One way to do this is to work on longer-term contracts with influencers. This type of partnership helps creators authentically tell their stories and experiences with products.