How to Become a Freelance Content Creator

If your dream is to become a freelance content creator, there are some things you should focus on before getting started. Finding the right social media content creator jobs is important, and ensuring you’re charging what you should be is the top priority.

What is a freelance content creator?

So what is a content creator, and how is it different from an influencer? Content creator skills include creating written, visual and audio work for a plethora of platforms. You can be a content creator by writing articles or blogs, using your creativity to make images and infographics or by creating videos, podcasts and social media posts. A lot of times, content creators might become an influencer, so if that’s your goal, get started by making as much creative content as you can help. Your skills will improve over time. Plus, many brands want to work with content creators versus influencers because their budgets may be small.

Becoming a content creator

How do you get started if you want to become a content creator? You’ll want to focus on a niche to find your audience quickly. The more specific your niche is, the more searchable you are to followers and brands. Your niche isn’t the only thing that needs to be focused on — so do the platforms you use. The more platforms you’re trying to create content for, the more your time and creativity are stretched. Pick one or two to get started (like YouTube and TikTok, for example) instead of jumping on every social media platform possible.

Once you have those pieces of the puzzle figured out, you can start creating your content. If it’s helpful for you, use a content calendar to keep you organized and focused. From there, put your content out there and be authentic, attracting your community and audience.

After you’ve focused on your content and platforms and feel confident with your work, you’ll want to be sure you have a portfolio and media kit of your work put together for any potential partnerships. These samples of your work will help show brands why they should work with you, plus your pricing, talents and audience if you have one. If you’re not sure how to charge for your services, take a look at The State of Influencer Earnings® to see what other creators are charging and what brands can expect to pay.

Freelance content creator jobs are easy to find using The Creator Marketplace®, which is also a simple way for brands to find someone who is a great fit for their campaigns. There are so many different kinds of creators on the Marketplace, and it’s super easy to set up a profile. Set your rate, add samples of your work, connect your social media channels or websites, and list anything else to help you stand out to a brand looking for content creators. You can also check out the Casting Calls that are currently available and pitch yourself to any projects that sound like a good fit. You can submit a video or text pitch, whichever is most comfortable for you.

No matter what type of content you like to create, don’t let fear or audience size hold you back. There are plenty of projects, campaigns and brands out there looking to work with people who have the right skills for the job. Get started today by setting up your profile on The Creator Marketplace®.