Diwali Influencer Marketing Ideas

Diwali, celebrated by more than 1 billion people, is India’s most important holiday. This five-day festival of lights celebrates the triumph of good over evil and is marked with prayer, family gatherings, meals, and light via clay lanterns and candles. The holiday’s date changes each year but takes place between October and November. During the holiday, it’s customary to spend time with family, share a meal and exchange gifts. If you’re looking for Diwali influencer marketing ideas as a brand or influencer, check out our influencer marketing examples to inspire your collaborations.

Understand the Diwali celebration

Diwali is celebrated over five days. Each day has a different religious significance, which shapes the activities. Here’s a brief snapshot of the celebration:

Day one

On the first day of Diwali, people clean their homes and create intricate art. Known as Rangoli, these vibrant masterpieces are made of sand, rice, and flowers and are said to welcome Hindu gods into the household. 

Day two

On the second day, people prepare for a big feast, which takes place on the third day. Meals are planned, groceries are purchased and food is prepped. 

Day three

The third day is the main celebration, which includes family gatherings, feasts and lights. Many light clay lanterns or put on a fireworks display. 

Day four

Traditions vary, but usually, the fourth day celebrates marriage. It’s customary for spouses to purchase gifts for one another.

Day five

The fifth day celebrates the bonds between siblings. Usually, siblings get together for a meal and sometimes exchange gifts.   

6 Diwali influencer marketing ideas to inspire your holiday campaign

If you’re interested in a Diwali-inspired collaboration, consider a campaign that offers:

Cleaning or organizational tips

Before family and friends gather, there’s often a lot of cleaning to do. From removing clutter and cleaning bathrooms to dusting off fancy dishes or polishing silver or gold, there’s a lot to be done. Team up with an influencer to offer helpful tips. 

This Reel, for example, helps people polish silver idols for the celebration:

Diwali recipes

Since the holiday includes a family feast, team up with an influencer to offer recipes. Whether you ask a creator to make something traditional or a fresh take on a family favorite, give families a little meal-day inspiration. 

This influencer teamed up with The Cumin Club, a meal-prep service specializing in authentic Indian food, to make holiday dishes. She shared her memories, put recipes together and showed off her prepared dishes: 

Inspiring tablescapes

Diwali often includes finger foods or small treats that people can enjoy while mingling. Many hosts put out various snacks, so hosts might be interested in creating a tablescape. Team up with influencers to offer inspiration. 

A home improvement store can team up with an influencer to show off an outdoor tablescape. 

Consider incorporating plants, flowers and lanterns, like the example below, which could easily become a sponsored post:

Gift ideas  

It’s common to give gifts during Diwali, so why not offer some suggestions? You could ask an influencer to endorse your product or do a product demo. Create a gift guide if you have a handful of products to promote. This carousel of images showcases seven Diwali gift ideas for kids:

It’s also common to gift “Diwali hampers,” which are baskets full of food or treats. Here’s a great example of one that could inspire your influencer campaign.

Decor inspiration

Many celebrations include colorful holiday decor. Consider collaborating with an influencer to offer decor tips. Give your ideas a hook, like offering Diwali decor on a budget or DIY decor that can be done in an hour. This Reel from a craft influencer, for example, shows people how to make an artificial marigold garland using crepe paper from The Dollar Tree.

Outfit of the day (OOTD)

Everyone wants to look their best on Diwali, so many people buy new outfits for the occasion. If your brand sells authentic apparel, consider asking a fashion or lifestyle influencer to model a few outfits ideal for the big day. 

Brands that sell makeup, shoes, accessories, or hair products can leverage this idea, too. Offer some makeup tips for busy moms hosting the Diwali celebration or showcase a mommy-and-me jewelry set that’s great for moms and daughters. 

Ready to plan your Diwali campaign? Start your search for influencers on IZEA’s Marketplace or reach out to our Managed Services for strategy and execution help.

Influencers:

Looking to partner with industry-leading brands? Create your free profile today. 

Marketers:

The world’s biggest brands trust IZEA. Find which of our influencer marketing software or managed service solutions are right for you.