While brands can connect with creators independently, many rely on influencer campaign platforms for help. These platforms can aid in everything from influencer discovery and campaign concepts to optimization and reporting. The current struggle brands face is choosing an influencer marketing solution to use. There are dozens to choose from, so it can be challenging to know which is best. To help, we’ll explore the most common influencer platforms.
7 influencer campaign platforms compared
IZEA
We can’t list influencer platforms without touting our own.
No matter what level of assistance you’d like with influencer campaigns, IZEA can help. Whether you want to search for influencers via our robust database, get help measuring your campaign’s success, use AI tools for content creation, or outsource your efforts to an experienced team, IZEA has a solution for you.
With our Marketplace, you can search influencer profiles, review creator stats, filter your results, buy content, and post an ad for creators to pitch their ideas to you.
With IZEA Flex, you can access tools to make campaigns easier to launch and measure. Leverage pre-made contracts, AI tools that help you brainstorm and generate inspirational images, integrations like Shopify, and powerful analytics that give you valuable insights like ROI.
If you’d prefer to outsource your influencer campaigns, IZEA Managed Services can handle each campaign with expertise and precision.
Grin
Catering mostly to e-commerce brands, Grin helps brands leverage influencers on Facebook, Instagram, Twitch, Twitter, and YouTube. It’s often used by smaller businesses looking to work with micro-influencers. You can search a database of influencers, connect with them, and access reporting tools.
Creator.co
For brands with a strong focus on YouTube and Instagram, Creator.co is an option. Unlike other platforms where you can search for influencers immediately, Creator.co helps you work through your campaign goals first and delivers a list of suitable influencers to your inbox.
Upfluence
Upfluence is often preferred by small and medium-sized businesses. It claims to help brands find influencers already talking about their products. It offers several integrations with third-party apps and vendors and has social listening tools.
Influencity
The influencer campaign platform has 70 million influencers in its database and specific filtering tools to help narrow your search. It’s known for its affordable monthly rates and tends to attract smaller brands interested in trying influencer marketing.
AspireIQ
AspireIQ offers a brand affinity platform. It aims to build a community around a brand by leveraging employees, customers, and influencers. It helps brands generate a buzz through a community of fans and advocates.
Heepsy
For smaller brands looking to do more product seeding, Heepsy is an option. The platform focuses on micro-influencers willing to create content in exchange for free products. Heepsy attracts small brands that want to dabble in influencer marketing with little to no risk. Brands can get started for free.
Shoutcart
On this influencer campaign platform, you can search for influencers — primarily Instagram influencers — and order content within minutes. Shoutcart holds the money in escrow until you approve the content, but all payments are processed through the platform.
Questions to answer to find the right platform
What do you want the platform to help with?
Think about what specific actions you need assistance with. Do you need help finding and vetting influencers? Do you need better reporting tools? Are you strapped for time and need a platform to manage campaigns? Let your needs guide your search for the right platform.
What channels do you want to use?
Most influencer platforms focus on specific social media channels. If, for example, you plan to run campaigns on TikTok and Instagram, make sure they’re available on the platform.
How much do you want to spend?
The cost of influencer platforms varies as much as the features offered. Consider what kind of monthly fee fits into your budget.
Are you new to influencer marketing?
Some platforms cater to small businesses that are looking to try influencer marketing. If you’re just starting and want to test the concept, platforms that help with product seeding might be a good starting point.
Do you plan to use influencer marketing long-term?
If you plan to grow your influencer marketing program, look for a platform that you can grow with. Find a platform that offers different tiers of services. You might start with access to a searchable database of influencers, for instance, but eventually need more influencer marketing tools or a full-service team of experts to support your efforts. IZEA has these three solutions.
As a brand, you have many influencer campaign platforms to choose from. As you research your options, consider your current needs and try to predict future ones. Explore the features offered, monthly costs, and the ability to upgrade your membership.
Influencers:
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Marketers:
The world’s biggest brands trust IZEA. Find which of our influencer marketing software or managed service solutions are right for you.
IZEA MANAGED SERVICES
Strategy and execution from the company that launched the industry.
Learn more about our Managed Services offerings

IZEA MANAGED SERVICES
Strategy and execution from the company that launched the industry.
Learn more about our
Managed Services offerings

IZEA MANAGED SERVICES
Strategy and execution from the company that launched the industry.
Learn more about our Managed Services offerings
IZEA MANAGED SERVICES
Strategy and execution from the company that launched the industry.
Learn more about our Managed Services offerings