Influencer marketing is one of the hottest trends in digital marketing. It’s become an effective way for brands to reach new audiences and gain exposure, but it is more complex than reaching out to influencers. A winning influencer marketing strategy requires careful planning and research. Let’s look at building an influencer strategy with these five helpful tips.
Tips for building an influencer strategy that wins
According to Insider Intelligence, “More than one in five (21%) of worldwide marketers use influencers to promote their content.” Here are tips for setting your strategy.
Analyze your audience
Creating an effective influencer strategy needs to begin with understanding your target audience and determining what type of content they are engaging with. Conducting consumer research can help you identify the types of influencers that will be able to best connect with your target audience. You should also consider the type of content that resonates with them, as well as which platforms they prefer. This information will give you a better understanding of who you should be targeting as part of your influencer marketing strategy.
Identify your goals
Before creating an influencer marketing strategy, you must first determine what goals you want to achieve through this type of campaign. Are you looking for increased brand awareness? More website traffic? Increased sales or conversions? There are many types of influencer marketing campaigns to consider, too. You should also determine how success will be measured and set realistic goals accordingly. This will allow you to better focus your efforts on achieving those specific objectives while tracking progress.
Select your platforms
Once you have identified your goals, it’s time to decide which platforms will be used for your influencer campaign. While many options are available, such as YouTube, Facebook, Instagram, TikTok, etc., each platform provides different opportunities that could benefit your campaign in different ways so it’s important to select the appropriate ones based on your goals and target audience. For example, if video content is essential, then YouTube would be ideal; however, if photo content is more important, then Instagram may be better suited for your needs.
Find the right influencers
Now it’s time to find the right influencers for your campaign. Such influencers fit with your brand and target market by analyzing their engagement rate, followers and demographics before making any decisions about working together. Consider their interests and values when selecting people who align with your brand messaging so that they can create more authentic content that resonates with their followers. Additionally, make sure they have enough reach within their own platforms so that they can effectively spread awareness about your product/service or other campaigns that you may have running simultaneously.
Manage your campaign effectively
Once all the pieces are in place — goals identified, platforms chosen, and influencers selected — it’s time to manage the campaign effectively by providing clear instructions on what needs to be done from start to finish (including any creative guidelines or restrictions). Ensure that all conversations between yourself and each collaborator are tracked; this includes contracts signed off before any work begins to protect both parties involved (especially important in cases where payment has been promised).
Finally, monitor progress throughout each phase of execution so that any necessary adjustments can be made quickly — staying agile is key! That’s where IZEA Flex comes in. The comprehensive influencer marketing platform lets you manage all aspects of your campaign in one place.
Maximizing ROI from an influencer marketing strategy requires careful thought before jumping into action — considering everything from audience analysis and goal setting through platform selection and management — but taking these steps can help you succeed.
If building an effective influencer strategy seems daunting or time-consuming, IZEA’s Managed Services team can help put together an influencer marketing strategy example and create one tailored to achieve desired results within your budget.
With these five tips in hand, anyone looking into how to create an influencer marketing strategy now has all the knowledge needed to get started building one today.