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Authors have been using social media, especially #booktok, to reach new readers. #Booktok has over 73 billion views and continues to grow every day, and #Bookstagram on Instagram has more than 81 million posts. No matter which genre you’re into — fantasy, romance, non-fiction, sci-fi or self-help and others — there are plenty of authors and new books to find online. Even Barnes & Noble has set up a whole section online and in stores with popular #booktok books and authors. These author influencers share their latest works and behind-the-scenes looks at their writing processes.

8 author influencer using social media to grow their readership

Alex Aster

Alex is an award-winning author in the fantasy genre who landed a six-figure book deal for her new book, “Lightlark,” due to her popularity on TikTok. She’s grown to over 965K on the platform, sharing her love for writing, behind-the-scenes looks at her book’s plot and, now that the book is published, her book tour.

Victoria Aveyard

With 336K followers on TikTok, Victoria uses the platform to help promote herself as an author and even show some vlog videos about her life. She is a No. 1 bestselling author of the book series “Red Queen” and “Realm Breaker.” Victoria keeps her audience engaged and laughing with her funny videos. Her sense of humor keeps followers coming back for whatever she happens to write next.


nonsense letters get the people going

♬ original sound - DjMooli 🧨

Eckhart Tolle

Eckhart is definitely not a newbie author, but he is still using Instagram as a way to share wisdom with 1.8 million followers. This spiritual teacher has written books like “The Power of Now” and “A New Earth,” and shares his thoughts and beautiful words via posts. If you’ve read one of his books, then you’ll definitely want to follow him on Instagram to continue learning from his teachings.

Colleen Hoover

Colleen is another author who isn’t a newbie, but her books have taken over #booktok where they’ve flourished. She has 1 million followers on TikTok and shares funny videos about her life as a romance author. Colleen has written many books, including “It Ends With Us” and “Verity.”


When the mic breaks while you’re filming a how-to video for Book Bonanza so your team does a voiceover and makes it…better? Worse? @thebookwormbox @Livvi

♬ original sound - Colleen Hoover

Ayana Gray

With 275K followers on TikTok, Ayana is another New York Times bestselling author who uses TikTok to continue to engage with potential and current readers of her “Beasts of Prey” series. When she’s not sharing silly videos about her books, she shares her book tours and how appreciative she is for her readers.


There is a rule thay you will see someone famous at ATL airport eventually. Anyway buy my books Asa! 😂 #booktok #authorsoftiktok #booktour

♬ original sound - AyanaGray

Aiden Thomas

“Cemetery Boys” author Aiden is another New York Times bestselling author who has taken to TikTok to continue to grow their readership. Aiden has 51K followers and  shares the fun (and the struggles) of being an author.


the @bnbuzz exclusive edition of ☀️THE SUNBEARER TRIALS☀️!!! 😱😱😱 #thesunbearertrials #booktok #aidenthomas #cemeteryboys @Fierce Reads

♬ it is just a crush - Katie

Sarah J. Maas

Another popular fantasy author who has amped up their social media presence to help her books soar is Sarah, who has 1 million followers. Sarah’s book series, “A Court of Thorns and Roses,” or ACOTAR, is one of the most popular books on #booktok and people have even made full accounts to talk about different characters from the book. Sarah is also the New York Times bestselling author of the “Crescent City,” “Throne of Glass” and the aforementioned ACOTAR series. She continues to share her books as well as an ACOTAR show that may be coming to Hulu.

Scarlett St. Clair

With almost 69K followers on Instagram, Scarlett uses Instagram to promote her current and upcoming books. Her books are a rendition of the Hades and Persephone story, but her twist is unlike other books you’ve read. She uses social media as a space to share beautiful quotes from her books, upcoming releases and the importance of writing reviews for authors.

There are plenty of authors promoting their books and offering peeks into their upcoming releases on social media. You can also use IZEA’s Creator Marketplace to find other author influencers to collab with on your writing projects.


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