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Long are the days of going to a bookstore to find out about new reads. Now, it’s as simple as opening up your TikTok app and scrolling through the growing #BookTok accounts that dish out top lists, book reviews and recommendations for any and all types of genres. The #BookTok hashtag on TikTok has 120 billion views — and it continues to grow.

As most trends go, when a book recommendation hits the BookTok viral scene, searches and sales go up. An article from The New York Times reports that TikTok helped helped authors sell 20 million printed books in 2021, according to BookScan. Barnes and Noble recognized the trend as well, hosting in-store BookTok events, creating a BookTok website landing page and showcasing specialty BookTok tables of the top recommended books.

Top BookTok accounts to watch

If you’re a book reviewer, publisher, or just an avid reader, be sure to follow these top #BookTok accounts to stay on the pulse of the reading world.

Cait Jacobs

Having an educational background heavily invested in numbers doesn’t stop Cait from having a passion for words. Point in case: According to her website, she’s one of the first creators of BookTok. And it shows: Cait and her page reviews are all over TikTok — and beyond. She has a huge presence on Instagram of 97.6K followers, her blog, and she’s also launched the Bookington Book Club. Cait has grown her TikTok to 308.8K followers.

Abby

Abby creates funny videos about her favorite types of books, like high fantasy, and her love of reading. Through her videos, she inspires and encourages her 469K-plus followers to create a reading “vibe” for each book she features. Abby does a great job of including humor in her reviews of books. She’s even gotten to make videos with one of her favorite authors, Cassandra Clare.

Kevin Norman

Kevin covers the full scope of book reviews, from LGBTQ+ literature to thriller to poetry – and even some of his own work. In his posts, Kevin plays into the emotional and theatrical side of his reviews to capture the attention of his audience, whether that’s fake crying with mascara running down his face or using a fan to blow his hair around for dramatic effect. He gets into character and uses trending TikTok audio to explain how someone would potentially expect to feel after reading the book he is reviewing — which is a refreshing take on the typical book review. Kevin has grown his TikTok to 223.5K followers and shares more reviews via his Goodreads account.

@kevintnorman What are some “weird” resder habits YOU have? Sadly, I am all of these and so much more. What should I include in the next one?! #books #booktok #reading #bookishthings #readerhabits ♬ Blue Blood - Heinz Kiessling

Amy Jordan

Selecting a theme, genre, or, in Amy’s case, an emotion or feeling when choosing books to feature in a TikTok is super trendy. For Amy, this ranges from “Things We Hide From The Light” to “The Last Letter.” She also does a great job with her strategy leading up to the unveiling of the books by teasing the pages versus just showing the front or the spine in the first frame. Amy has a following of over 401K.

Sydney

Not only does Sydney provide book recommendations and reviews, the unique thing about her is that she also offers her favorite parts of reading. Sydney’s main focus is thrillers, books with plot twists and mysteries. Also, don’t miss: She’s launched a book club to engage her 301K followers on TikTok and make a profit.

Kendra

Kendra is a huge romance novel fan and loves to talk about her favorite tropes. She has multiple series talking about “book boyfriends” that act as a great content bucket for followers to keep coming back and staying intrigued with the books she’s reviewing. She even does book brackets for her 133K followers.

Kendra was also featured in CBS News as a TikTok creator who helps Black readers find their main characters in the books she reviews. She tells CBS: “A lot of the BookTokers were White, and they were just doing many of the same books. I was like, ‘Wait, well, I like those books too, but I think I can add something a little more.’”

Kaven

Kaven is a hilarious book reviewer and TikToker who shot up in popularity with her skits about the popular “A Court of Thorns & Roses” or ACOTAR series. She does most of her videos on Sarah J. Maas’ books, but she gives plenty of other book reviews outside of SJM but within the fantasy niche. Kaven has also written her own book, “A Forbidden Fate,” after her 165K followers encouraged her to do so.  

@kaven_books Who me?? OBSESSED?? Understatement. BOOK: the serpent and the wings of night AUTHOR: @carissabroadbent #booktok #bookreview #bookrecommendations #darkfantasy #bookreviews #bookrecs #bookclub #bookworm #readertok #romancebook ♬ original sound - Kaven

Ayman

Ayman’s TikTok is a place for books and chaos as she puts it in her bio. With 936K followers, she’s popular on the BookTok scale. She shares funny videos about reading, her favorite books and tropes and what it’s like to be a BookTok veteran who has now accumulated hundreds of books. 

Lauryn

If you’re looking for an aesthetic TikTok library with book reviews, look no further than Lauryn’s Library. Lauryn’s beautiful videos have captured the hearts of 344K followers, waiting to see her next book review or reading nook

Lexi

Lexi is a smaller BookTok account with just over 10K followers, but she continues growing daily. She talks through the current books she’s reading and does plenty of book reviews. Lexi also is taking part in the Trans Rights Readathon, sharing her favorite books while also supporting the Trans community. 

William Dozier

With over 87K followers, William is a book lover and writer reviewing books for BookTok. His in-depth reviews will help you decide what you should (and shouldn’t) put on your TBR. He’s also worked with a few brands on sponsored BookTok posts.

Liv Michael

Liv’s skits about popular books like the ACOTAR series, and she also talks about her favorite books every month. While Liv focuses most of her content on the books by Sarah J. Maas, she has quite a few videos recommending other fantasy and romance novels to check out. Liv has over 51K followers.

Lizzy

Lizzy runs her TikTok account called Bumble Beezus, where she shares her favorite books and partners with Book of the Month. Lizzy has 469K followers and is mainly a fan of romance novels.

@bumblebeezus Working overtime trying to end my reading slump @Book of the Month #reader #booktok #readingdate #bookworm #botmpartner ♬ Storytelling - Adriel

James Trevino

With 141K followers, James is another must-follow BookTok account on TikTok. He loves a good BookTok trend and has a home library to die for. Besides sharing the books he’s reading, James makes some of the most creative videos you’ll find on BookTok, like this Jaws creation or fantasy romance novel set-up. You can also find all of his reviews on GoodReads.

Bre

Last but not least is Bre who has a BookTok account with 63K followers. Bre is an avid reader and uses her platform to share the books she’s read and why. She also has quite the collection of books.

There is just something raw and real about watching someone share their enthusiasm for a book that goes beyond what an audience can get from a review in the New York Times. And on top of that, these BookTok influencers have a clear impact on book sales, and working with these creative – and well read – influencers on an influencer marketing campaign could be a huge win for any brand.

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