Resources

how to find brands working with smaller influencers

Resources

How to Find Brands Looking for Smaller Influencers

Navigating the world of influencer marketing can seem daunting, especially when you’re a creator with a smaller audience. The common misconception is that only influencers…

IZEADecember 6, 2023

A man holds a sound controller to audience.

Resources

How to Use Influencer Marketing for Music Promotions

Whether you’re a singer looking to promote a new track, an indie music label promoting a new band, or an entertainment company, you can use…

IZEADecember 5, 2023

Influencer filming in front of her camera in her living room.

Resources

How Influencers Benefit Trial Marketing

While tech industries — specifically software, app and gaming companies — often encourage trial marketing, it’s not uncommon for other industries to use this strategy.…

IZEADecember 5, 2023

A woman looking up at confetti and balloons falling indoors.

Resources

7 B2B Holiday Campaigns You’ll Want to Borrow

With younger B2B buyers spending more time on mobile devices and responding to visually appealing imagery and videos on social media, marketers are shifting their…

IZEADecember 4, 2023

Asian American woman speaks to a camera mounted on a tripod.

Resources

Asian American and Pacific Islander Influencers Who Educate, Inspire

The term Asian American and Pacific Islander (AAPI) includes approximately 50 ethnic groups whose roots can be traced back to more than 40 countries. With…

IZEADecember 4, 2023

Two girls sitting at a desk in front of a tripod.

Resources

Toy Influencers on Instagram

Toy influencers have become the unexpected heroes of playtime. They have taken the virtual realm by storm, captivating audiences with the sheer joy of unboxing…

IZEADecember 4, 2023

Football players set up for a play. One player's hand holds a football against the field.

Resources

College Football Influencers Showing Their Skills, Personalities on Social

College football players show their lives, personalities and skills on their social media feeds. Name Image Likeness incentivizes college athletes to build their platform, and…

IZEADecember 1, 2023

A woman sits on the ground, wears Roller Blades

Resources

How Should You Market Yourself as an Influencer?

Building a personal brand and becoming an influencer is a dream for many people. According to IZEA’s Influencer Aspirations report, the influencer sphere is growing.…