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The term Asian American and Pacific Islander (AAPI) includes approximately 50 ethnic groups whose roots can be traced back to more than 40 countries. With connections to China, Japan, India, the Philippines, Vietnam, and Hawaii, among other regions, the AAPI community collectively speaks over 100 languages. Although individuals in the AAPI may share some common struggles, culture, and history related to their ethnicity, they’re an incredibly diverse group. The following Asian-American and Pacific Islander influencers bring their followers a wealth of knowledge, experience, and education.

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AAPI and Pacific Islander influencers

Eugenie Grey

Eugenie is a travel, beauty and wellness influencer, producer, and photographer. Her 345K Instagram followers get glimpses into her global travels to Australia, France, San Francisco, and St. Maarten. Her edgy style shines through in her high-fashion photos.

Alan Chikin Chow

Alan is one of the top YouTube creators with 34.4M subscribers. He is also an actor and writer. His YouTube channel consists of comedy videos and short skits about common scenarios, such as awkward moments and things couples do.

Jikaria Sisters

The Jikaria sisters are New York-based Indian-American sisters whose content includes lots of dancing, with some cuisine and family-related videos mixed in. The Jikaria sisters celebrate their identity through dance and food.


It’s Diwali Szn! Go shop @The Saree Room for their Diwali Top Picks! @Aash is wearing the Emerald Fern Set and @Rish is wearing the Blanche Fern Set 💚🤍 dc: us #JikariaSisters #RockyAurRani #desi #sisters #Indian #DhindhoraBajeRe

♬ original sound - pbollywood


Featuring Sheldon Ho, Edward Leung and Mike Wu, the CantoMando YouTube channel focuses on their experience being Chinese in other countries, like Canada and the United States. Videos follow the three as they complete silly challenges and activities. Some are related to their family and heritage — such as food challenges or videos about family recipes. Others have viral potential, such as testing popular recipes from cartoons.


Uce Gang has a strong following of 1.3M, and his hilarious TikToks embrace his identity as a Pacific Islander. He is an actor, comedian, and all-around creator of engaging videos that make fun of daily life, friendships, music, and much more.

Jenny Ong

Having grown up in an immigrant household where nothing was wasted and clothes were worn until they were tattered, Jenny felt conflicted about focusing on beauty and fashion. She recently expanded her perspective on sustainability and began working with inclusive, accessible brands. Her social media shifted to include more focus on the environment, including tips on water efficiency and using biobased detergents.

Bretman Rock

You may recognize Filipino-born Bretman from MTV’s reality TV show about him. The content creator also released makeup lines with Wet ‘n Wild and Morphe. His 8.89M YouTube subscribers love his flair for fashion and the unique video ideas he produces.

Gabriella Gibbs

Along with her sister Alyssa (“Chi”), Gabriella is half of the pop duo Gibbs the Duo. The Filipina makeup artist promotes products with her seriously hip retro vibe and a flair for the dramatic. Join her 167K Instagram followers to see her playful antics and incredible transformations.

Kim Chi

In addition to having one of the best drag names out there, Kim Chi is an Instagram star with more than 1.8M followers. She is best known for her presence on” RuPaul’s Drag Race,” where she made the final three in season eight. Kim also has a beauty line known as Kimchi Chic.

Zain Shah

Zain is a nonbinary South Asian style icon and a makeup guru with 45K Instagram followers. Their bold fashion choices and unabashed self-acceptance has landed them on the cover of Bond Official and Fguk magazine. Zain has built a reputation as a go-to resource for “gender-bending” clothes and South-Asian-owned cosmetics lines.

Jenn Im

Jenn vlogs about style, mental health, motherhood, and food. You’ll see snippets of Korean traditions in her videos, and she takes her 3.2 million subscribers through her daily life, travels, and efforts to improve her daily life and mental health.

Kal Penn

Remember Kal from the “Harold & Kumar” series? Well, acting is just a sliver of his abilities. He’s also an academic lecturer, author of the book “You Can’t Be Serious,” and a former White House staff member in Obama’s administration. The political activist has worked to protect the rights of immigrants and the LGBTQ+ community, and visited the troops as part of a USO tour.

Asia Jackson

Asia, a Los Angeles-based actor and producer, is Black and Indigenous Filipino. Beyond her roles on shows like “Modern Family” and “Speechless,” she is an activist who works to challenge colorism and celebrate the diversity of beauty with her #MagandangMorenx movement. She often shares outfit ideas and fashion inspo, and shares her perspective on developments in fashion with an eye toward celebrating her background.

George Takei

If you’re not one of George’s 1.4 million followers on Instagram, you’re missing out! The former “Star Trek” star is a political, gay rights, AAPI, and BIPOC activist, and he shares important news, hysterical memes, and clips of his work to tell Asian stories through various forms of art. He voiced and shared his experience in HBO’s documentary, “The Soul of America,” about the country’s past struggles with racism, sexism and xenophobia.

Owin Pierson

Owin is an LA resident and Asian American-Pacific Islander, LGBTQ+ and mental health influencer. He uses his Instagram platform to inspire his 221K followers to be the author of their own story. Check out our Q&A with Owin.


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