Millions of teachers strive with a very important mission: to pass down knowledge to younger generations. But not all learning takes place in a classroom. Education influencers use social media platforms to share informative content with students and teachers. In some cases, these influencers even design tools that can enhance the learning process.
Top Education Influencers
- John Green and Hank Green
- Christopher Pappas
- Kasey Bell
- Scott McLeod
- Ahrani Logan and Brett Haase
- Melissa Taylor
- Jessica Lahey
The Green brothers are known for many accomplishments. John Green is the author of books like “The Fault in Our Stars,” and Hank wrote the book “An Absolutely Remarkable Thing.” Together they have a YouTube channel called Vlogbrothers, which has an audience of more than 3.3 million subscribers.
In terms of educational content, the brothers created Crash Course, a YouTube series that combines colorful animations with informative lectures. The series touches on a broad range of subjects, such as psychology, computer science, economics, literature, world history and engineering. The channel has a massive audience of more than 10 million subscribers.
Christopher Pappas is the founder of eLearning Industry. The platform brings together eLearning professionals who are eager to share knowledge, promote events and find job openings. Pappas also writes about eLearning, producing articles like “8 Secrets to Develop Offline Learning Games That Bring Bored Mobile Learners Back On Track.”
Pappas calls himself a “social media addict,” so it’s no surprise you can find him and eLearning Industry on various platforms. He uses his personal Twitter account to post links to new articles.
Kasey Bell is a Google-certified trainer who founded the site Shake Up Learning. The site offers a blog with articles such as “How to Become a Google Certified Trainer” and “70+ Awesome Apps that Integrate with Google Classroom.” Bell doesn’t just stick to blogs. In 2018, she authored the book “Shake Up Learning: Practical Ideas to Move Learning from Static to Dynamic”
Bell also has a weekly podcast that she launched in 2019. “The Shake Up Learning Show” includes general advice and tech tips for educators, as well as interviews with students and teachers alike. Bell is the co-host of another podcast as well, called “Google Teacher Podcast.”
Scott McLeod is an associate professor of educational leadership. He’s also the founder of the Center for the Advanced Study of Technology Leadership in Education (CASTLE), which offers technology support to school administrators. That support comes in the form of research, development, networking, teaching and other services.
McLeod has written several books, including “Harnessing Technology for Deeper Learning” and “Different Schools for a Different World.” He also voices his thoughts and opinions on Twitter.
Ahrani Logan and Brett Haase are the founders of PeaPodicity. PeaPodicity is a studio that uses augmented reality technology to enhance STEAM (Science, Technology, Engineering, Arts & Maths) learning.
Logan has a background with BBC Education, where she worked on series like “KS2 Revision Science” and “Youth Nation.” She’s also a STEM Ambassador for STEM Learning, an education support group in the United Kingdom. Haase has a software engineering background, is the founder of several businesses and is a self-described geek. His interest in space exploration led him to become a contributor to NASA Social.
Melissa Taylor is a former teacher and literacy trainer. She uses the site Imagination Soup to offer educational resources to parents and teachers. The site includes book recommendations arranged by topic and reader age. It also has a variety of other sections, including lists of writing prompts, word games, STEM resources and gift ideas for children.
Although Taylor is a mother of two, she still finds time to regularly update multiple social media accounts. You can find her on Pinterest, Twitter, Facebook and Instagram.
Vermont-based teacher Jessica Lahey uses a variety of mediums to spread her knowledge. She’s the co-host of “#AmWriting,” a podcast that offers suggestions for writers who want to hone their skills. Lahey is also the author of the 2015 book “The Gift of Failure.” The book offers strategies to help readers avoid overparenting and embrace the idea that children can learn through failures.
Lahey’s shorter written works have appeared in publications like the New York Times, The Atlantic and The Washington Post. She regularly tweets updates about new podcast episodes as well as reading recommendations.
A business that focuses on educational tools and resources can benefit from having an influencer on the team. Some influencers are willing to use social media platforms to endorse a brand’s products and services. Even a brief shout-out from a popular influencer can help raise brand awareness, generate leads and drive sales.
Look for education influencers who genuinely approve of your brand and match your business’ mission and values. Whether you want to form a long-lasting partnership with an influencer or collaborate on a one-off project, an authentic connection is the key.