Ever since the early days of muscle magazines, consumers have looked to health and fitness role models for advice on staying in shape. Strongman Eugene Sandow who went by the name of Sandow the Magnificent was an early health influencer, celebrated for his physique during the late 19th and early 20th centuries. Sandow demonstrated his brawn to fans and aspiring bodybuilders in bodybuilding competitions, books and magazines

Today’s top male health influencers use social media channels to promote their health and fitness routines and their sponsors’ products to millions of fans. But finding the right ones to work with that reach your target market and will best represent your brand and product can be challenging. Here are some of the top male health influencers that partner with brands and marketers to deliver valuable sponsored content to their dedicated followers:

Dwayne Johnson

With 159 million followers on Instagram alone, muscle-bound actor and former pro-wrestler Dwayne “The Rock” Johnson proves that there’s strength — and money — in numbers. The charismatic celebrity influencer, who delivers health and fitness tips and inspiration to his loyal fans via social media, makes $650,000 per sponsored post. For brands with deep pockets that want to partner with a health influencer who reaches an enormous audience, The Rock is a popular choice.

Kevin Curry

Going by @fitmencook on Instagram, where he has 1.4 million followers, Kevin Curry is known for the tasty, healthy dishes he whips up. Curry also shares his knowledge about healthy eating on his FitMenCook YouTube Channel, website and app. Curry also makes appearances on The Food Network and shows like “Good Morning America” and has written a Fit Men Cook cookbook.


From his six-pack abs to his bulging biceps, bodybuilder/fitness model Ulisses Williams, Jr. cuts an impressive figure motivating his 6.6 million Instagram followers. Williams also has 397,000 subscribers to his UlissesWorld YouTube Channel, where he posts the intensive fitness training and workout videos he creates. He’s also CEO of his own sports-apparel company, U Apparel World.

Thorr Bjornsson

With 2.7 million followers of Instagram, Thorr Bjornsson has an enormous audience for his weightlifting feats of strength. The Icelandic actor/strongman is also known for his five-year run as Gregor “The Mountain” Clegane in HBO’s “Game of Thrones.” In 2018 Bjornsson won the “World’s Strongest Man” competition and broke weightlifting records by deadlifting 1,045 pounds. He has his own brand of vodka and serves as brand ambassador for SodaStream.

Dean Karnazes

Health influencer, marathon and endurance runner Dean Karnazes is also founder and president of a natural foods company. With more than 133,000 fans on Facebook and 66,000 followers on Instagram, Karnazes posts tips and motivational content for runners. He travels the world competing in marathons from the South Pole to the Australian Outback and Death Valley. Karnazes ran 50 marathons in 50 states in 50 consecutive days and is also the author of several books on running and an entrepreneur.

Mark Hyman, M.D.

With more than 650,000 followers on Instagram, Dr. Mark Hyman is a physician who has also authored a cookbook on healthy eating. His books have been on the New York Times bestsellers list more than 10 times, and his focus is functional medicine. Hyman posts tips about improving health through dietary and other lifestyle changes and recipes for healthy dishes like his blushing beet dip. At Cleveland Clinic’s Center for Functional Medicine, Hyman serves as medical director.

Joe Wicks

Going by the name “The Body Coach,” Joe Wicks is a fitness coach, personal trainer, TV personality and author. Wicks’ bestselling books include “Lean in 15: 15 Meals and Workouts to Keep You and Healthy” and “The Fat-Loss Plan.” Wicks has 2.8 million followers on Instagram and more than 3.3 million followers on Facebook. He posts videos of healthy recipes and motivational content, such as the mass fitness challenges he leads around the world.

Caleb Marshall

Male health influencer Caleb Marshall puts a musical spin on fitness with his cardio dance workout videos. With 2.13 million subscribers on YouTube and 255,000 followers on Instagram, where he goes by the name “The Fitness Marshall,” Marshall puts his fitness-focused fans through their paces. He uses humor, popular music, special effects and backup dancers to help make his videos upbeat and fun. Marshall also leads high-energy workouts during his Cardio Concert tours and private events.

Finding the Right Male Health Influencer for Your Campaign

The influencer marketing industry is loaded with male health influencers who create content for a wide range of fitness interests. They reach different types of audiences and range from celebrity influencers who have enormous followings to those that reach more niche markets.

Some male health influencers focus more on topics like healthy diets, while others specialize in fitness interests like endurance running. They have different levels of expertise — some are actual M.D.s at renowned medical clinics, while others are Internet or TV personalities.

Finding the right top male health influencers to partner with can be the key to the success of your campaigns. They can range from an influencer who’s a cardio dance fitness instructor to one who’s a bodybuilder and weightlifting champ and everything in between. Brands and marketers can find more influencers like this at https://izea.com/izeax-discovery-overview/.