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Since the early days of muscle magazines, consumers have looked to fitness role models for advice on bettering their physique and motivation for staying healthy. As social media has evolved, fitness and health influencers have become sought after by brands looking to boost their health-related products and services. Today’s top male health influencers use social media to promote their health and fitness routines and their sponsors’ products and services to millions of fans. With the wide variety of male health influencers on social media today, brands have many creator options for their campaigns.

Top male health influencers inspiring their followers

Dwayne Johnson

With 392 million followers on Instagram alone, muscle-bound actor and former pro-wrestler Dwayne “The Rock” Johnson proves that there’s strength — and money — in numbers. The charismatic celebrity influencer delivers health and fitness tips and inspiration to his fans via social media. For brands with deep pockets that want to partner with a health influencer who reaches an enormous audience, The Rock is a popular choice.

Kevin Curry — fitmencook

Kevin has 1.6 million Instagram followers who see the tasty, healthy dishes he whips up. Kevin also shares his knowledge about healthy eating on his FitMenCook YouTube channel, website and app. Curry also appears on The Food Network and shows like “Good Morning America” and has written a “Fit Men Cook” cookbook. The health advocate also has a separate account full of delicious and healthy recipes. 

UlissesWorld

From his six-pack abs to his bulging biceps, bodybuilder and fitness model Ulisses cuts an impressive figure, motivating his 9 million Instagram followers. Williams also has 609,000 subscribers to his UlissesWorld YouTube channel, where he posts intensive fitness training and workout videos. He’s also CEO of his sports apparel company, U Apparel World, and has partnerships with Bio Tech USA and Watson Gym Equipment.

Thorr Bjornsson

With 4.2 million followers on Instagram, Thorr has an enormous audience for his weightlifting feats of strength. The Icelandic actor and strongman is known for his five-year run as Gregor “The Mountain” Clegane in HBO’s “Game of Thrones.” In 2018, he won the “World’s Strongest Man” competition and broke weightlifting records by deadlifting 1,045 pounds. He has shared his fitness knowledge and success ever since.

Dean Karnazes

Health influencer and marathon and endurance runner Dean is the founder and president of a natural foods company. With more than 113K followers on Instagram, Dean shares tips and motivational content for runners. He travels the world competing in marathons, from the South Pole to the Australian Outback and Death Valley. He ran 50 marathons in 50 states in 50 consecutive days and is the author of several books on running and an entrepreneur.

Mark Hyman, M.D.

With more than 2.6 million followers on Instagram, Dr. Mark Hyman is a physician who authored a cookbook on healthy eating. His books have been on The New York Times bestsellers list more than 15 times, and his focus is functional medicine. Hyman posts tips about improving health through dietary and other lifestyle changes and recipes for healthy dishes. 

Joe Wicks

Going by the name “The Body Coach,” Joe is a fitness coach, personal trainer, TV personality and author. Wicks’ bestselling books include “Lean in 15: 15 Meals and Workouts to Keep You and Healthy” and “The Fat-Loss Plan.” Wicks has 5 million followers on Instagram and more than 4.5 million followers on Facebook. He posts videos of healthy recipes and motivational content.

Caleb Marshall

Caleb puts a musical spin on fitness with his cardio dance workout videos. With 5.6 million subscribers on YouTube and 556K followers on Instagram, where he goes by the name “The Fitness Marshall,” Marshall puts his fitness-focused fans through their paces. He uses humor, popular music, special effects and backup dancers to help make his videos upbeat and fun. Marshall also leads high-energy workouts during his Cardio Concert tours and private events.

Jeff Cavaliere, MSPT, CSCS

Jeff is a fitness influencer who uses his popular platform to encourage more than 2 million followers to train like him if they want to look like an athlete. The creative mind behind the Athlean-X fitness program, Jeff shares his knowledge of workout routines. His followers are treated to various gym routines that cover all the basics and excitement of weightlifting.

Simeon Panda

As one of the most influential male fitness influencers in the world, Simeon has gained over 2.76 million subscribers on his YouTube channel and more than 8.2 million followers on Instagram. His followers watch healthy workout routines, often featuring his favorite fitness brands and products. This male health influencer has his line of athletic gear and clothing called Just Lift.

Rich Froning

When it comes to spicing up typical fitness content and workout routines on social media, Rich is the guy. He is passionate about sports and activities that keep him moving and brands.

Michael Vazquez

As a calisthenics and hybrid trainer, Michael has built a platform for sharing his knowledge and insight on fitness and health with more than 2 million followers on Instagram. He creates engaging fitness content. From intense routines in the gym to his family life, Michael shares it all.

Influencers:

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Strategy and execution from the company that launched the industry.

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Managed Services offerings

influencer marketing software Managed Services

 IZEA MANAGED SERVICES 

Strategy and execution from the company that launched the industry.

Request a proposal

Learn more about our Managed Services offerings

 IZEA MANAGED SERVICES 

Strategy and execution from the company that launched the industry.

Request a proposal

Learn more about our Managed Services offerings