Travel and lifestyle vlogging is one of the most popular genres on YouTube, with many channels offering fascinating perspectives from around the world. For marketers looking to tap into this powerful trend, following the right travel and lifestyle YouTube vloggers can be a great way to gain exposure for your business or brand. In this blog post, we’ll introduce you to some of the top influencers in the sphere of travel and lifestyle vlogging on YouTube, what they do best and why their content resonates so well with viewers.
Top travel and lifestyle YouTube vloggers
Flying the Nest
Stephen and Jess, an Australian vlogging couple, share their travels with a toddler with 1.23 million subscribers on YouTube. Their library of videos includes scenes from places like Finland, South Africa and Japan. Stephen and Jess began their travel vlogging adventures back in 2015, and their travels now include their young children as they still travel full-time.
The Endless Adventure
Eric and Allison are a husband and wife team who vlog their travels worldwide. When the pandemic began in 2020, they took on a new adventure of driving around the U.S. and started work on an old RV. Their videos mix traveling abroad, road-tripping through the States and working on their RV. Their YouTube channel has 575K subscribers. They’re also very active on Instagram, sharing stunning photos with over 68K followers.
Kara & Nate
Kara and Nate are a husband and wife duo who left their jobs in Tennessee to travel full-time on a very tight budget years ago and are still doing it today. They’ve now amassed 3.48 million subscribers and have started a travel hacking business, The Daily Drop. You can find this happy-go-lucky couple traveling to beautiful places around the world and doing all kinds of crazy physical challenges. They also dabbled in van life during the pandemic, although they’ve mostly given that up to go abroad now.
Kinging-It
South Wales couple Craig and Aimee have a traveling YouTube channel with 291K followers. They decided life was too short after Aimee was diagnosed with cancer at 18 and Craig broke his neck shortly after in a freak accident, so they decided to live out their dreams. They live full-time in their self-converted bus or other vehicles throughout the world.
Sailing La Vagabonde
With 1.83 million followers, this family from Australia has been sailing across the world for eight years. They love showing their followers an alternative way of living, and their followers love seeing their journey, especially with kids.
Louis Cole
With 1.98 million subscribers on YouTube, Louis is one of the most well-known travel influencers on the Internet. The British vlogger began his career by documenting his journey across the United Kingdom on a double-decker bus in 2012. Since then, he’s enjoyed his fair share of globetrotting, visiting locations in Africa, the Americas, Europe and Asia. He’s currently vlogging his life in his DIY Tesla van. As if his video collection wasn’t enough, Louis also has an active Instagram account with a million followers.
The Budgeteers
For many aspiring travelers, money can be a difficult hurdle. The Budgeteers started their vlog to show that it’s possible to see the world without spending a fortune. For example, their collection of vlogs includes a series on traveling around Italy on $1,000 and moving to Thailand for a better cost of living. The group comprises three friends who shoot documentary-style videos, and over 126K subscribers follow their adventures on YouTube.
The Planet D
Vloggers Dave and Deb run the YouTube travel channel called The Planet D. Before becoming travel influencers, they dabbled in music and the film industry. Now they travel the world and create inspirational and informative videos for their 63K viewers on YouTube to enjoy. Whether in Athens, Australia or some other corner of the world, the couple incorporates plenty of drone footage, giving viewers a bird’s eye view. They’ve won multiple awards for their work, including the Society of American Travel Writer’s Lowell Thomas Awards Travel Blog of the Year.
GRRRLTraveler
Traveling alone can be an uncomfortable experience, especially for young women. So, Christine Ka’aloa dedicated an entire blog and YouTube channel to tips and strategies for solo adventurers. She began blogging in 2008 during a solo trip to India. Since then, she’s explored various places, including Italy and Sri Lanka, and shared her many journeys online. Her YouTube channel has 162K subscribers and includes travel guides and food reviews.
Aileen Adalid
When Aileen was 21, she quit her job in the Philippines to pursue her dreams and is now a solo traveler and digital nomad who has visited all 7 continents. Her YouTube channel documents those travels and has almost 52K followers. She’s vlogged in places like Georgia, Taiwan and Iceland.
Mark Wiens
If food is the main attraction on your travels, then Mark’s channel is for you. After graduating from university, he decided to start traveling with a focus on finding great food and ended up in Thailand, where he met his wife. They’re not based in Bangkok but frequently travel to find the tastiest treats. His channel has 9.77 million followers.
Lost LeBlanc
Christian’s channel, Lost LeBlanc, was a passion project when he quit his job to pursue his dreams of filmmaking and travel. Now with over 2 million subscribers, he travels to luxurious places with his partner. He’s even vlogging the process of building a villa in Bali.
Drew Binsky
With 3.67 million followers, this travel vlogger has been to every country in the world. Drew focuses his videos on telling stories about inspiring people and hidden cultures. His vlogs are different, inspiring and interesting, which is probably why his channel is so popular.
Fearless & Far
Mike focuses his travel content on helping you conquer your fears. Fearless and Far has attracted 1.5 million followers, and he shares videos in lost caves and visiting tribes around the world. His videos are unique and inspiring and will help you get out of your comfort zone, even if it’s just from your phone screen.
Partnering with travel influencers
Most of these travel influencers make money by helping brands in marketing partnerships. An influencer’s loyal (and, in some cases, massive) following can give them the credibility and expertise needed to be a valuable marketing asset. You can discover influencers like these by browsing The Creator Marketplace®, which are platforms that help marketers find the right influencers to represent their brand.
Influencers:
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Marketers:
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