See Examples of High-Quality Influencer-Generated Content

Influencer-generated content allows brands to promote their products authentically. But, of course, your brand demands the best content. You want content that meets a high standard, so how do you get it? To help, we’ll define influencer-generated content, give you tips to ensure your collaboration generates professional assets and show examples to explore. 

Influencer-generated content, or IGC, is any kind of content, like photos or videos, created by an influencer. Usually, it’s part of a paid brand collaboration, with the content serving as a promotional endorsement of the brand or product.

When an influencer shares a makeup tutorial, touts specific products and gives followers a discount code as an incentive to buy those products, that’s influencer-generated content. 

Tips to help brands receive high-quality content from influencers

Influencer collaborations are just that, a collaboration. While the influencer ultimately creates the content, brand marketers can take specific steps to ensure assets meet high-quality standards. Here’s how brands can help influencers generate top-notch photos and videos: 

Be selective when choosing an influencer

Influencer selection is VERY important. As a brand, you’ll likely have a checklist of criteria that an influencer must meet. Criteria likely include:

• Expertise in your niche
• Brand/mission alignment 
• High engagement rate with followers
• Experience with influencer collaborations

However, you should also explore their content. What kind of content is the influencer producing regularly? While you can – and should – ask for a media kit that provides content examples, you should also look at their everyday content to ensure a commitment to quality. 

Are their photos blurry? Are their videos shaky? How’s the lighting? Are there spelling or grammatical errors in their messages? Review their content with a critical eye.

Write and share an influencer brief

An influencer brief is a reference guide for a creator. Think of it as a cheat sheet that gives influencers curated information about your brand, product, and upcoming campaign. Wondering what an influencer brief should include? Here’s a checklist:

• Brand and product overview
  • Brand guidelines and mission, detailed product info
• Campaign overview
  • Goals, content type, content description, deadlines, approval process
• Campaign inspiration
  • Examples of content your brand likes that creators can draw from

An influencer brief provides direction and helps an influencer produce high-quality, on-brand content.

Set up an approval process

As a brand, you can review influencer content before it’s published. While a detailed brief should minimize edits, you should still have a thorough review process in place – especially if you’re working with an influencer for the first time. 

In your brief, explain the review process. Brands typically ask for content to be delivered roughly 5-7 days before its expected publish date to leave a runway for review and edits. Tell the influencer who reviews the content, how edits are discussed, and the turnaround time the influencer has to make updates. 

Gather examples that you like

As part of the brief, you should give influencers examples of content that you like. Don’t skimp on this part. Giving influencers examples as inspiration guides their creative process and ultimately improves the overall quality. 

What kind of examples can you provide? You can share examples from previous influencer campaigns, or you can use AI tools to generate inspirational content. With IZEA’s FormAI, for example, you describe the kind of content you’re looking for, and it will produce examples for you. The better your description or prompts, as they’re often called, the better the content. 

Use this guide to get started with FormAI.

Examples of high-quality influencer-generated content

To further your quest for the best influencer content, here are some examples to consider.

Vogue relies on experts to educate and engage followers

Vogue, the popular lifestyle and fashion magazine, carefully selected influencers with a history of high-quality content to share tutorials. Carly Severn, a journalist and blogger, demonstrates how to draw eyebrows in this video. Note the lights, the use of closeup shots, and her clear, professional delivery throughout the video.

Skincare company teams up with baker

Skincare and baking? What do the two have to do with each other? LaRoche Posey, a skincare company, tasked a baking influencer to create a cake shaped like one of its products and then ask followers, “Is it Cake?” The timing of the campaign is spot on, as a Netflix TV show asks this very question. The result is a creative, high-quality video that captures attention:

Tourism organization seeks top-notch photos

Discover Ontario tasked influencers with sharing images of various spots across the province, and this travel influencer hit the mark. It’s a unique spot for a picture, and it’s an artistic one at that. Look at the influencer’s softly blurred skirt. 

Retailer tasks family influencer with colorful endorsement

Collection Lounge asked a family influencer to promote its Monster’s Inc. wallet with a fun Instagram post. The clean white background adds a professional touch, and the child’s outfit matches the wallet. 

Tech company asks influencers to demonstrate a tablet’s abilities

HUION produces a tablet specifically for graphic designers and artists. Rather than asking an influencer to endorse the tablet simply, the brand asked the influencer to share the creations they made with the tablet. The result is professionally made art like this one, which adds to the credibility of the brand and tablet: 

Influencers:

Looking to partner with industry-leading brands? Create your free profile today. 

Marketers:

The world’s biggest brands trust IZEA’s influencer marketing software and managed solutions. Find out which solution is right for you.