Influencer marketing is quickly becoming a booming business. The 2017 State of the Creator Economy study found that more than two-thirds of brands had a standalone budget for influencer marketing. One-third of brands had a budget for influencer marketing of more than half a million dollars. With so much investment, it’s not wonder that social media influencer jobs are popping up all over the place.

Whenever there’s major growth in an industry or niche, there’s also major opportunity. Whether you’re an experienced marketer or are looking to make a career move, it might be worth taking a look at the various sorts of social media influencer jobs out there.

Whether you want to be in the spotlight or behind the scenes, here’s a list of the top social media influencer jobs to be had.

5 Top Social Media Influencer Jobs

Snapchat Influencer Network

Influencer

Let’s start with the social media influencer jobs that are the face of influencer marketing: the influencers themselves. Influencers are the content creators and social media stars. They’ve carefully built up followings, and have audiences that are engaged and loyal (and that always wants to know what the influencers are up to next).

Typical responsibilities:

Work with brands to create social media (or blog/vlog) content for a campaign. Use their social clout/standing to position brands in a positive way.

Skills needed:

Ability to create compelling content; ability to engage/interact with an audience; high visibility on a social media platform; knowledge of/expertise in a particular subject or niche.

Who’s perfect for this role:

Bloggers, industry leaders, celebrities, people who specialize in specific niches and who have a loyal social media following (size is less important than engagement).

How to get it:

Build up your social media following and engagement levels, study up on a topic you’re interested in, and start posting about that topic. Join an influencer marketplace to put yourself out there and connect with brands looking for influencers like you.

Startup Influencer Marketing

Influencer Marketing Manager

While the social media influencer is out in the spotlight, the influencer marketing manager is the person behind the scenes. It’s their job to make sure everything fits together, and that a campaign goes off without a hitch.

Typical responsibilities:

Connect with influencers, serve as contact point for influencers, put together influencer marketing strategy for a brand, oversee all aspects of an Ebook influencer marketing campaign (and oversee the rest of the team working on a campaign), build relationships with industry influencers, set goals for influencer marketing, and determine how those goals align with the brand’s overall objectives.

Skills needed:

People-person; the ability to communicate and get along with others even when they’re high maintenance/annoying; super organized; able to juggle multiple tasks simultaneously; can see the forest for the trees and keep the big-picture goals in mind when working on a social media influencer campaign; knowledge of various social media platforms, content management systems, and other software (like MS Office and Google Docs).

Who’s perfect for this role:

Someone with management and marketing experience; a type-A super-organized sort who’s flexible and able to roll with the punches.

How to get it:

You’ll need experience in marketing/PR. Working as an intern in influencer marketing and then moving into an entry-level position can help. Most management positions require a degree in marketing, communications, or something similar.

Content Marketing Team

Influencer Marketing Strategist

While the influencer marketing manager is responsible for all the strings involved in an influencer campaign, the influencer marketing strategist typically has a more specialized role: They’re in charge of putting together the strategy and making sure it’s executed properly. At some companies, the manager and strategist role might be one and the same.

Influencer Marketing Strategist responsibilities:

Connect with influencers on a variety of platforms, brainstorm ideas for campaigns and content, determine which key performance indicators (KPIs) to use to measure/track a campaign (and then track those KPIs), and keep up to date with what’s going on in the influencer ecosystem and across social media.

Skills needed:

People person; super organized; curious mind; creativity; knowledge of social media, content management systems, and other software.

Who’s perfect for this role:

A naturally outgoing person who’s got it together, and who isn’t afraid to come up with new and creative ideas. A person who has demonstrated experience managing projects.

How to get it:

Usually requires a few years of influencer marketing experience, plus a college degree in marketing, communications, or something similar.

Top Startup Influencers

Influencer Agent

While some influencers represent themselves or find most of their work through established influencer marketplaces, the biggest influencers (those who have the most followers, are famous, or command major salaries) tend to work with agents.

Typical responsibilities:

Connect with and represent social media influencers. Agents actively look for work and opportunities for the influencers they represent. Agents also regularly look for new influencers to partner with. An influencer agent also tends to serve as the intermediary between an influencer and a brand.

Skills needed:

Great communication skills; works well with others; negotiate skills for contracts and salaries; able to sell influencers’ talents and uniqueness to interested brands/parties.

Who’s perfect for this role:

Someone who loves interacting with others. A person who’s already a talent agent in another area (such as for actors, athletes, or writers). Someone who has sales skills and is able to present another person in the best light possible.

How to get it:

A college degree isn’t necessarily required, but it can be helpful to major in marketing or a related field. Some influencer talent agents start out in other areas, then make the jump to working with influencers.

B2B Influencer Marketing Campaign Examples

Influencer Marketing Account Executive

An influencer marketing account executive is a high-level position for a person with considerable experience in sales and marketing. In some cases, the account executive role is similar to the influencer marketing manager role, but in others, it’s purely sales-focused. It all depends on if the position is with a brand or company that offers influencer marketing services and support.

Typical responsibilities:

Pursue leads and manage a team of clients, usually located in a particular region or niche. Research the influencer marketing landscape and put together influencer campaigns using the data available.

Skills needed:

Excellent communications skills required; account executives must be people persons; the ability to anticipate any potential problems a client might face, and to have a solution to those problems at the ready; super organized; knowledge of social media and software; up to date about influencers who’s who.

Who’s perfect for this role:

Someone who’s sales focused and organized. A person with an extensive business and personal network. Someone who’s not shy, and who doesn’t panic under pressure.

How to get it:

Account executive roles require a few years of experience in influencer marketing, and often a college degree in a related field. This can be the next move to make career-wise if you’re already an influencer marketing manager.

Along with the social media influencer jobs above, there are always internships available in the field. If you’re still in college or graduate school, or you’re thinking about changing careers and want to gain experience, a social media or influencer marketing internship can give you an inside look and hands-on training in the field.

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