Today we’re releasing some important changes in SocialSpark, specifically related to how bloggers disclose in their posts. While in-post disclosure has been required since the beginning of SocialSpark, we’re taking it a step further today, requiring both text and image disclosure. It’s just one of the extra steps we’re taking to make sure that our bloggers and advertisers are maintaining the highest standard for transparency and ethics in sponsored posts.
If you’re a SocialSpark blogger, you’ll notice some changes right away on the “Take Opportunity” page for Sponsored Posts after today’s release. Most of the changes are just cosmetic, but there is one very important difference: the section related to disclosure. You’re now provided with two required codes, one being the disclosure badge, and another the new Disclosure Message.
The disclosure message should appear at the beginning of your post, and the disclosure badge should continue to be placed at the end. SocialSpark’s auto-reject script will determine whether your post contains the disclosure message and the disclosure badge, so don’t forget one!
Your old disclosure badges will continue to look and work as they always have. These changes apply only to posts made after today’s SocialSpark release; you won’t have to update your existing posts.
Today’s SocialSpark release will go out around 2:00 PM EST today (Nov 17). There will be a few minutes of downtime as we make a few updates to our database. Stay tuned to our Twitter feed if you want instant updates about the release.
Update (2:21 PM EST): This change is now live. Enjoy!