Influencers and celebrities can play a big role in promoting brands, but sometimes the distinction between the two is confusing. While it’s true that celebrities…
African American Influencers Highest Paid in 2020 Orlando, Florida (January 26, 2021) – IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of influencer marketing technology,…
Consumers with the environment and social responsibility on their mind tend to move toward conscious consumption. This involves being attentive to how the products and…
2019 has brought scores of attention-getting influencer-marketing campaigns to the channels of social media and to the consumers who follow those influencers. However, only a…
Whether your goal is to boost brand awareness, site traffic, leads, engagement or sales, working with influencers can help you succeed in reaching it. If…
There are so many potential benefits to deploying a content marketing campaign. Your brand gets increased visibility. You build loyalty, trust and authority with consumers.…
The history of influencer marketing reveals one indisputable fact: This innovative marketing technique gets results. As more people tune out traditional advertising and turn to…
One question brands and marketers working with influencer campaigns typically face is whether the campaigns drive in-store purchasing. Given the importance of ROI to brands,…
The best influencers get loads of offers from brands for social media marketing campaign partnerships on a regular basis. That's because smart brands realize that…