Becoming a digital creator can seem full of challenges. No need to worry, though; IZEA is here to help you navigate the steps to becoming a YouTube influencer. Over the years, YouTube has been one of the most popular social media platforms, and it continues to evolve and change with the times. Influencers of all niches use YouTube to display their passions, hobbies and interests with subscribers. Follow along as we share the tips and tricks to help you do that.
How to become a YouTube influencer
Select a niche
Start by deciding what you want your content to be. YouTube has various niches, like fitness, beauty, video gaming, and cooking. Your job is to decide exactly what you are passionate about and center your content around that niche. This ensures that you stay organized and avoid feeling overloaded when it comes to content production. Creating content in one niche also allows you to reach targeted audiences and prioritize building your following in one area at a time.
Create a content calendar and plan
When beginning your career as a YouTube content creator, things can quickly become disorganized. By creating a content calendar, you avoid being overwhelmed with content production. Creating a plan that works for you on a weekly or monthly basis allows you to visualize what content you need to develop and when. This is a useful tool when collaborating with brands because you need to keep track of deadlines and events. Content calendars allow you to stay on top of your content production and set deadlines for specific videos and posts. Creating a plan and content calendar is an essential part of your marketing strategy as a new YouTube influencer.
Use your creativity and get inspired
In every industry, competition plays a key role in your success. When looking at your competition, it is important to focus on what influencers are successful and the type of content those creators are posting. Use your research to enhance your posts. In the social media industry, it is essential to keep up with trends but with your own unique spin.
Make sure to focus on the trending hashtags, viral videos, and keywords these other successful influencers are incorporating into their content to help you with your own posts. Many YouTube influencers in our Marketplace can inspire you as you begin your journey as a creator.
Use your audience to your advantage
The main thing that leads to great content is engagement with your followers. By learning what your subscribers and audience enjoy, you open up opportunities to tailor your content. Because social media trends constantly evolve, staying relevant with your audience is key to becoming a successful YouTube influencer.
When it comes to staying in touch with your audience, it is your job as an influencer to be creative and find ways to keep them engaged. You can do so by hosting live events on YouTube and directly engaging with your subscribers. Another way to do so is to include Q&As and respond to comments. End your videos with a call to action like “Let me know what you think in the comments section” to excite your audience and keep them engaged.
Enjoy the process
As we said, becoming a YouTube influencer comes with challenges and can sometimes be tricky. It is important to stay passionate about your content. By having fun and creating content that interests you, you allow yourself the opportunity to connect with your audience in a way that is exciting and keeps them engaged. Your subscribers will love your content to the extent you do, so it is vital to enjoy what you do.
As a new YouTube influencer, you’ll want to start looking for brands that share the same passions and interests as you. A great way to find brands to connect with is to use IZEA’s Marketplace to your advantage. When doing so, fill out your profile first and highlight the niche and interests you chose. This allows brands to see what you’re all about and easily connect with you for partnerships and campaigns.