Influencer marketing campaigns are effective, but there are a lot of pieces to a successful campaign. From finding influencers and discussing deliverables to paying creators and tracking the campaign’s success, there’s a lot to do manually. With the right influencer marketing platform, you can find influencers, get meaningful data beyond vanity metrics and leverage integrations with tech that you already have in place.
Influencer marketing platform essentials
With many influencer marketing platforms on the market, what features should you look for?
An influencer discovery tool
An influencer marketing campaign starts with finding the right person to promote your product. You want to pay special attention to the filters in an influencer discovery tool.
If, for example, your brand wants to work with a luxury fashion influencer in the Chicago area, you should be able to search for “luxury fashion influencer” and add Chicago as a filter. Maybe you’re looking for an influencer who connects with a Gen Z audience.
IZEA Flex has a robust influencer search tool in Discover, allowing you to search, filter and review profiles efficiently.
An organized contact list
As influencer marketing campaigns become your norm, you’ll likely have quite a contact list. From creators and talent agencies to legal experts and writers, brands need to keep contacts organized.
An influencer marketing agency or platform needs to do the same. As you connect with more creators, you need the ability to create lists and contacts to group influencers.
This is where the Contacts module in Flex comes in. It can keep your contacts updated and organized. You can associate contacts with specific campaigns, content and transactions as well.
Pro TIp: You can also use The Creator Marketplace® on IZEA.com to create Casting Calls to get influencers to find you.
Trackable influencer ROI
Every influencer marketing platform comes with metrics, but you need to dig into the kind of analytics that you get with any influencer marketing tools.
Measuring the success of a campaign should go beyond common metrics like reach or clicks and get into actual ROI.
With Flex, brands get a supercharged analytics dashboard with a unique feature called Associations. Marketers can “associate” data sets to get strong, specific analytics.
For example, you can associate a link to an influencer’s social media handle and to payments made to the creator. With these associations, you would be able to see that DebbieDancer’s TikTok campaign resulted in 20,000 clicks, which you paid $500 for, which averages out to $0.025 per click.
You can also associate sales that stemmed from the influencer’s actions and see how much revenue was brought in and what the cost per ad spend was.
Integrations that work with your existing tech
Like many brands, you probably already rely on a handful of platforms or apps to conduct business. As a result, you should look for influencer marketing services that work with your existing tech.
Shopify, for example, is a key integration. With 1.75 million businesses using the e-commerce platform, it makes sense to find an influencer platform that works with it.
A Google Analytics integration is also essential. While the influencer platform should have robust metrics, it’s always helpful to tie data into your primary monitoring source.
As you may have guessed, Flex can integrate with both Shopify and Google Analytics, with more integrations coming soon.
Picking an influencer marketing platform to manage campaigns will take some research. We believe Flex is the top influencer marketing platform, and we welcome you to explore all it offers. Try IZEA Flex for free today.
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