Lifestyle influencers change the game on social media, using their platforms to cover many topics, including beauty, fashion, home style, food, and more. Lifestyle influencers are unique because they can authentically represent various brands that they believe can improve their everyday routines. With the help of platforms like the Creator Marketplace, brands are just a few clicks away from teaming up with lifestyle influencers, who showcase their products in everyday routines for millions of followers. The following is a list of the top up-and-coming lifestyle influencers doing what they do best.
Top up-and-coming lifestyle influencers
Jimmy and Simran
Jimmy and Simran are an adventure-seeking travel couple who take to Instagram to highlight their everyday routines and share their love for seeing the world with more than 34.3K followers. The power couple aims to share bucket-list experiences, unique hotel guides, and trending audio throughout their feed. Their Instagram feed is filled with their adventures and fast-paced lifestyle to keep their audiences engaged.
Desara Cunningham
Desara, or Desi, takes to TikTok with her partner, Hannah, to share engaging lifestyle content for more than 23.2K followers. This adorable couple uses their TikTok platform to share content around their daily activities, often featuring products, meals, and restaurants to keep their followers engaged. In addition to their weekly routines, the couple often shares personal travel guides, Airbnb reviews, and favorite Amazon deals throughout their feed.
Hayden Mac
Hayden is a lifestyle influencer on the rise who uses his TikTok platform to highlight his talents and engage his 38K followers. Hayden has previously worked with brands to create fun and unique promotional videos. His current feed is full of humor, skincare routines, and popular TikTok trends.
Romy Schorr
When it comes to lifestyle-focused content, Romy keeps it fresh and shares her unique finds and products on Pinterest. Romy raves about beauty, fashion, skincare, food and cocktails, and Christmas gifts to her 7.4K followers. Romy aims to use her platform to inspire women over 40 and share products that improve their lives.
Cee
Cee is a mom and lifestyle influencer who shares to Instagram her incredible product recommendations as well as insight into her family life in Los Angeles. With book reviews, fall essentials, and delicious restaurants to guides on family-friendly activities, Cee has amassed more than 8.2K followers on Instagram. Cee is a part of the LGBTQ+ community and reaches a large audience, and primarily draws in females ages 25-34.
Sarah Emmanuel
Sarah is a wife and stay-at-home mom to two adorable boys and a little girl. She takes to Instagram to share her favorite products and brands that fit her family-focused lifestyle. More than 150K followers tune in to her lifestyle content, which covers a variety of kid-friendly products and kitchen brands.
Kristin Thompson
Kristin knows exactly how to share her fashionable lifestyle on Instagram and has successfully collected more than 20.8K followers along the way. Kristin considers herself in her Barbie era as she shares life in New Jersey. She shares her modern style and favorite fashionable brands. When she isn’t sharing fashion, Kristin shares her favorite skincare routines and brands as well.
Emileigh Rogers
Emileigh adds her unique twist on traditional lifestyle content as she focuses on her love for a vintage lifestyle. Emileigh sets out to revive vintage outfits and share with more than 80.4K followers on Instagram her takes on fashion. When she isn’t sharing her favorite styles, Emileigh uploads her daily get-ready-with-me routines.
Carleigh Ryan
Carleigh brings a new energy to typical lifestyle content as she uses her TikTok platform to relate to other post-grad college students starting their lives outside of school. Her platform has reached more than 1K followers as she shares her skincare routines and products, leaving her home state after graduation and starting her new career. Carleigh often features vlogs that capture her daily routines and the products she uses consistently.
Yzobel
Yzobel is an exciting lifestyle influencer in Vancouver, Canada who uses her Instagram platform to highlight her interest in modern trends, styles and aesthetics for more than 11.7K followers. Yzobel additionally hosts a podcast that focuses on lifestyle and wellness. Yzobel often posts her favorite outfits, healthy routines, restaurants, etc.
Kelsey Lynn Jones
Kelsey is an Austin, Texas-based lifestyle influencer whose TikTok content showcases her favorite healthy brands. She shares her daily routines in engaging ways, including videos on shopping for healthy groceries and tips and tricks for the kitchen. Kelsey has drawn in over 64.5K followers as she focuses on sharing her favorite healthy recipes and getting-ready routines.
Sophia Marren
Sophia is known for her creative takes on traditional lifestyle content and beauty products and routines. With content spanning mental health, beauty, and lifestyle, Sophia has over 41.3K followers and keeps them engaged with her day-in-the-life vlogs, beauty product recommendations, and the daily activities she does to maintain positive mental health.
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