Influencer marketing software free

For influencers looking to branch out and start working with well-known brands, there are a variety of software platforms for influencers to try. Many brands and creators trust IZEA’s products because of our years of experience. While there are dozens of free influencer marketing platforms available on the internet, few provide comparable features and services like IZEA. 

For marketers and creators looking for a free influencer platform, IZEA offers The Creator Marketplace® on the homepage of IZEA. It is a useful marketplace where creators can post listings for their work and respond to casting calls from brands. The marketplace is free for brands and agencies to browse for creator listings offering services like sponsored social media posts, voice-over work, editing, writing, and lots more. Influencers can also sign up for the marketplace for free to create their listings. 

The marketplace is tailored for creators because users can sign up, create a profile, generate listings, and respond to recent casting calls. The free plan allows creators to respond to three brand casting calls at no cost, and influencers can upgrade for even more pitches. Additionally, influencers of all sizes, from nano- to mega-, can all benefit from the marketplace. There’s no influencer program application; users simply create a profile and connect their various social media profiles. 

Influencer marketing software — free and paid — can potentially provide businesses and marketing teams with a competitive edge by tapping into the power and persuasiveness of influencer marketing. As the marketing industry grows ever more competitive, organizations are frequently searching for new techniques and approaches to help deliver marketing materials to target audiences in exciting and engaging ways.

Influencer marketing agency

IZEA Flex is an example of influencer management software, and The Creator Marketplace is an example of an influencer marketplace. Influencer management software can be especially beneficial for marketers because it streamlines the process of paid promotional opportunities. 

For those brands and marketers that need the help of an influencer marketing agency, IZEA has a Managed Services team dedicated to running campaigns. Leading brands and ad agencies hire IZEA’s Managed Services experts to guide their influencer content strategy, ideation, project management, optimization, and reporting. 

Those searching for the best influencer platforms, campaign management or the best influencer websites can rest easy with IZEA — from smaller organizations that may not have comparable advertising budgets to internationally known brands. 

Similarly, even large brands can benefit from working with small influencers such as micro-influencers. The inverse is also true; well-known influencers can help put smaller businesses on the map with just a single viral moment. And in the next section, we’ll discuss in greater detail what the options are for influencer platforms for micro-influencers.

Influencer platforms for nano-influencers

The difference between a nano-influencer vs. a micro-influencer is the number of followers and, therefore, the potential reach. Both nano- and micro-influencers can have loyal followings, so even though their follower counts may be much less than those of mega- and macro-influencers, there’s still much value they can provide. 

Nano-influencers are influencers with between 1,000 and 10,000 followers. Nano-influencer marketing is utilizing an influencer with a following of a few thousand users to advertise goods or services. This can be especially beneficial for smaller enterprises. It’s especially beneficial if brands can find influencers in locations of geographic significance for the brand. For instance, if an organization in the Southwest wants to find an influencer to help market an aloe-infused energy drink, they might look for influencers based in cities in the Southwestern United States – Phoenix, Los Angeles, Las Vegas, Albuquerque, and others. This provides an added air of authenticity, and for brands, it allows them to market directly to relevant audiences in places where people can buy their products. 

From a consumer perspective, viewers generally prefer paid promotions to be sensible and related to the regular content viewers are used to seeing. Trying to shoehorn product placement in settings where the product doesn’t belong or when it’s painfully obvious to viewers that they’re witnessing product placement — these are ineffective marketing strategies for brands and influencers alike. 

To find nano-influencers, you might inquire at a nano-influencer marketing agency, for instance, or simply filter your search results when consulting The Creator Marketplace. Brands looking for nano-influencers have had success utilizing IZEA.