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Dallas is a vibrant city known for its cultural activities, musical venues, and diverse neighborhoods. The Big D, as it is nicknamed, is also home to many, many influencers. Whether they promote local Dallas fare or simply use the wide-open spaces as a backdrop for pictures, these top Dallas social media influencers are worth a follow.

25 top Dallas social media influencers showing life in the city

Emily Lin

Emily shares fun and upbeat videos about everything from shopping, periods, and what it’s like to be a Chinese American in Texas. She also shares videos of preparing Asian foods and creates funny skits.

Tye Sule

Tye is a Dallas-based chef who makes stunning cakes and desserts. His preparation videos and commentary are not only insightful and helpful but also incredibly relaxing to watch.

Lexie Townsend

A fashionista from Dallas, Lexie is all about sharing workout clothes, festival and birthday outfits, and her OOTD (outfit of the day). She’s also a fan of swimsuits, cute cocktails, and traveling with her husband.

Catalina Lara

Dallas native Catalina provides a fun mix of fashion, local arts and culture, and personal photos on her Instagram page. She’s also the host of the “Very Chismosa” podcast, which covers scandals, breakups, rumors and everything related to celebrities and pop culture.

Michelle Reed

Mid-tier influencer Michelle focuses her YouTube channel on health, fitness, Christianity, and living more minimally. Her 425K subscribers enjoy videos about cleaning, productivity, and self-care.

Ang Cooks

Dallas-Fort-Worth-based cook Ang shares her Vietnamese-Chinese family’s recipes through beautiful photography and video. From crab noodle soup and Asian-styled sauteed clams to Vietnamese winter melon soup and fried tilapia with sweet soy rice, there’s plenty to inspire her 27.6K Instagram followers.

Marian Mekhail

More than 21.4K Instagram users follow Marian to see the work of the Egyptian artist, illustrator and muralist. Those who can’t afford a commissioned piece can see her work at juried art shows

Victoria Jameson

Mid-tier influencer Victoria is a makeup artist, motivational speaker and certified social media strategist. The former dancer has appeared in commercials and magazines and enjoys being in front of the camera.

Khakan Iqbal

Big-and-tall menswear stylist and model Khakan has embraced the idea that masculinity can include a skin-care routine, a love of fashion and self-care. He provides inspiration and information — including ideas for modeling poses — for his 13.8K Instagram followers.

Ashley Robertson

Two of Ashley’s greatest loves are teaching and fashion. Her 295K Instagram followers tune in for highlights and inspiration on the latter. She also shares tips on skin care, hair care and self-care

Courtney Kerr

Although Courtney jokes that she only cares about “skin care, blazers, and dirty martinis,” her 299K Instagram followers know there’s much more to her. Still, they do love the behind-the-scenes fashion shoots and live Q&As with skin-care experts.

Amy Havins

Born and raised in Dallas, Amy is a personal shopper and blogger who writes about fashion and lifestyle. The wife and mom shares photos of her family, favorite outfits and beloved stores with her 144K Instagram followers. 

Dani Austin Ramirez

With 1.3M followers on Instagram, Dani is a mega-influencer who may have acquired some fans for her line of Divi hair-care products. The inspiring wife and mom  also loves fashion and traveling

Krystal Schlegel Davis

Marathon runner, wife, mother, and content creator Krystal is all about healthy lifestyles. But she also loves posting about fashion, beauty, home decor, and entertaining


With an Instagram name like “Petite Brunchie,” you already know Jamie posts about Dallas-area food and drinks. But the lifestyle blogger also posts about local charities, her favorite clothing boutiques and gathering with friends.

Amanda – cowgirlseat

Food influencer Amanda is a cowgirl who loves to eat everything from barbecue tacos and wings to street waffles and burgers. Don’t miss the video highlighting her favorite bites and sips in Dallas!

Stephanie Camille

Stephanie’s 31.2K TikTok followers turn to her for insight on new bars in Dallas, date night ideas, and fun things to do on Sunday. She also covers Black-owned restaurants in Dallas, as well as running clubs, news cocktail experiences and hotels.


@FederalesBars is officially in my top 10 in #dallastx , I gotta go back and try the brunch and let y’all know how it is 🔥✨ #MINDORDERING #dfwfoodie #dallaseats #restaurantsindallas

♬ Music For a Sushi Restaurant - Harry Styles

The Food Romantic

If you want to know where to get brunch, find a “Stranger Things” pizza, or try a new dessert shop in Dallas? Erin will enlighten you about every restaurant you can imagine, from French-inspired cuisine and sushi to cookies and ice cream.

Rowheim Farooqui

Rowheim’s 818.3K Instagram followers rely on him for insight on the best of Dallas, including barbers, secret menu items, and $300 desserts. If you love learning about luxury lifestyles, don’t miss Rowheim’s video of how Salt Bae cuts a $1,000 steak


No cap this guy is FAST AF! 🏁In less then 20mins he’s done ✅ #dallas #texas #barber #dallasbarber #haircut #beard

♬ original sound - Rowheim Farooqui

Chloe Yun

Chloe is happy to answer her 21.9K Instagram followers’ questions about the best bars, where to eat and what to do in Dallas. She also offers tips on where to shop in Dallas, including shoe stores, rotating fashion exhibits and places to take your friends and family when they visit.


Reply to @misspaolaayala a list of bars to go to in Dallas! #dallastx #dallasbars #dallasnightlife

♬ original sound - Ben Vertz (Mash Art)

Kyra Henry

Whether she’s shopping at the local Family Dollar, grocery store, or Target, Kyra is all about sharing tips on saving money, getting organized and creating a comfortable home with her 402K TikTok followers. She shares her shopping hauls, her favorite Black-owned salon in Dallas, and where to go on a fun, interactive date night.

Chels Eats

Chels may describe herself as “just another food and travel blogger,” but the Dallas influencer is a standout for her well-labeled TikTok posts about where to eat, drink and have fun in the city. Her 13.2K followers have learned where they can catch dinner and a show, the best frozen cocktails, restaurants with delicious two-for-$20 meals, and essential Dallas patio and dining options. 


As a 5-foot-tall fashionista, Kileen knows petite fashion as well as anyone, and the Dallas influencer is all about sharing her finds with her 146K Instagram followers. The wife and mother of two also posts about new restaurants in Dallas, her favorite local treats, and local beauty and skin-care businesses.

Natalya Alisia

From clothes and purses to beauty products and feminine hygiene products, Natalya loves to share advice, recommendations and discounts with her followers. She also shares tips for other content creators, including how to monetize your social media.


Reply to @scorpioarchives some cute pieces I got in the mail this week as a content creator! major summer outfit inspo 🫶🏼 #summeroutfitideas #summerinspo2022 #prhaul

♬ long way 2 go remix - 𝘦𝘥𝘪𝘵𝘴𝘭𝘢𝘺𝘻 ༊*

Bondie Metchore

Costa Rican entrepreneur Bondie loves to explore the fun that’s available in Dallas. She shares photos and videos from local sports games and concerts, “cool places around DFW,” and highlights from her personal and professional life, like this interview with Canvas Rebel magazine.


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