Influencers and creators are taking to social media to share their excitement about the “Barbie” movie, which has brought in more than $1 billion at the box office, according to the Washington Post. Influencers are using Barbie trends that highlight aspects of the new movie and captivate their viewers through pink outfits, sounds from the movie and various filters. Follow along as we share the top “Barbie” movie influencers as they share their love for the film.
Top 10 Barbie Influencers
Alix Earle
The popular fashion, beauty, and lifestyle influencer has over 5.5 million TikTok followers and 2.8 million Instagram followers. Alix recently attended the “Barbie” premiere and showcased her own iconic looks through posts that also included movie songs.
Shay Mitchell
Popularly known as Emily Fields in the hit TV show “Pretty Little Liars,” Shay is a well-known actress that now owns her own luggage and seltzer companies. The familiar face has collected more than 36.5 million followers on Instagram by sharing her latest projects and chic styles. To no surprise, Shay is a big supporter of the “Barbie” franchise, showcasing a new line of luggage themed around the movie as well as sharing her own love for the film.
Sarah Jade Bleau
Popular TikTok star Sarah is known for her modern dance moves that entertain more than 14.2 million followers. The Canadian dancer takes to TikTok to entertain her followers with fashion, music and pop culture. Her recent posts highlight her excitement for the film by showing off new dance moves for Barbie and her classic pink styles. SJ is one of the most popular #Barbiealbumcreators on the platform today.
Tabitha Swatosh
Known on TikTok as the “big sister of the internet,” Tabitha has gained a following of 13.7 million with her realistic and humorous vlogs. The lifestyle TikToker loves Barbie and has taken her followers through her journey of getting ready for and attending the premiere. Adding her own twists and transitions to some of the original sounds of the new movie, Tabitha stands behind the new Barbie social media trends and showcases the ideal hot pink Barbie look.
Leilani Green
Leilani is a popular makeup artist with 7.7M followers who is known for her flawless looks and creative talent. Leilani has recently gotten into the spirit with the movie by creating makeup looks inspired by the film. Her Barbie posts include transitions, lots of pink, and of course beauty brands that have partnered with Barbie.
Embla Wigum
Based in London, Embla is another talented makeup artist who showcases her best looks through her popular TikTok platform. With more than 2.5 million followers, Embla has shown her support for the movie by using her creative energy and sharing makeup tutorials that highlight major brands and Barbie-themed content.
Chris Olsen
Chris is one of the most popular content creators on TikTok with 11.4 million followers. He posts comedy videos, lifestyle videos, and his occasional hangouts with celebrities such as Meghan Trainor. Chris has shown his support for the Barbie movie by attending its premiere and posting a video of the “My Barbie Life” game filter on TikTok.
Issa Rae
Who better to promote the new movie than one of the Barbies herself. The popular actress and producer, known for her hit HBO series, “Insecure,” takes to Instagram to share her latest work as President Barbie. With more than 4 million Instagram followers, Issa shares sneak peeks into the film and of course, her love for her character.
Anahí Zambranoa
Anahí is a popular Hispanic influencer with more than 1.3 million followers who love her sense of style and get-ready-with-me vlogs. Her stylish looks have recently focused on the Barbie theme, highlighting many tones of pink and including trending “Barbie” sounds on TikTok. When she isn’t sharing her fashionable looks, Anahí shares beauty tutorials like this one showing off her impressions of “Barbiecore hairstyles.”
Niki — nikidetrich
Known to over 208.1K followers for her authentic and honest outfit reviews, Niki is a queen of fashion that takes to TikTok to share her impeccable sense of modern style with her viewers. Reviewing many celebrity and influencers outfits that made an appearance at the American premiere of the film, Niki has drawn in lots of traffic. Her reviews feature all the iconic runway looks for those who missed them and include a unique method of including Barbie’s social media trends in her content.
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Strategy and execution from the company that launched the industry.

IZEA MANAGED SERVICES
Strategy and execution from the company that launched the industry.
IZEA MANAGED SERVICES
Strategy and execution from the company that launched the industry.