Top Austin Influencers in Food, Fashion and Lifestyle

Austin is no longer in the top 10 places to live in the U.S., according to U.S. News and World Report, it’s still coming in at No. 13. The Insta-worthy appeal of Austin, Texas, lives up to the reputation. Those who live here would argue that it’s one of the best places on earth and Austin is quite the influencer hub. The top Austin influencers are sharing the best of the city.

Austin is loved by its many visitors and residents because of the weather, live music and fun culture. Visit Austin has 135K followers, all of whom tune in to share or view the gorgeous photos taken in and around the city. If you’re looking for another great resource to find out what’s happening in Austin, here are some of the top Instagram hashtags:

• #austin: 13.7 million posts
• #austintx: 3.7 million posts
• #austintexas: 3.6 million posts
• #keepaustinweird: 560K posts

Some of the top Austin influencers in the areas of food, fashion, lifestyle 

Food

Sushmita Malakar

Sushmita is an Austin-based Instagrammer with just over 24K followers who shares her life and love for beverages in the quirky city. Follow along to find yummy treats and alcoholic beverages. Sushmita is also available to work with brands.

Rachel – 512bites

Rachel is the mastermind behind 512bites on TikTok, where you can find tasty treats throughout Austin. She showcases local restaurants and new and exciting foods you need to try in Austin for her 13K followers.  

EatingATX

With more than 110K Instagram followers, the friends who contribute to EatingATX are spreading the appeal of the best foods in Austin to support local businesses. The drool-worthy photos that fill their feed are enough to make anyone want to book a plane ticket ASAP to experience it for themselves.

Koko – A Taste of Koko

Koko is an Austin food blogger showing up consistently for her 132K followers to share what’s looking good on the local food scene. Her bright and cheery feed features dishes such as kimchi fries, things to do in Austin, happy hours, and much more.

Fashion

Dani Austin Ramirez

Dani is a popular fashion and mom blogger living in the Austin area with her husband and two children. Dani’s followers tag along to see what they should be adding to their wardrobe, along with a lot of “realness” in her stories. Dani has gained over 1 million followers.

Courtney Shields

Courtney is another fashion blogger living in the Austin area with her daughter. With 937K followers, Courtney has gained the trust of hundreds of thousands sharing her personal life and her favorite fashion and lifestyle products. She’s even started a few brands herself.

Olivia – LivvyLand

Olivia is a down-to-earth blogger out of Austin who shares her love for everyday looks and renovating her home. Her beautiful style isn’t too over the top and is attainable for most, making her a popular blogger with over 275K followers.

Newman Parker

Newman shares his love for clothes and lifestyle products on TikTok with over 143K followers. His fun style and new ideas seem to be really helpful for his followers.

Things to do and lifestyle

Michel Janse

Michel is a lifestyle YouTuber with over 163K followers. She shares her life in and around Austin and takes solo trips throughout the U.S. Michel loves thrifted fashion and trying out all of Austin’s allergen-friendly food and coffee spots. Having Celiac disease doesn’t mean you can’t eat good food in Austin, and she shows that.

Sandi – sandiinthecityy

Sandi is a bright and cheery spirit on Instagram, sharing positive lifestyle content including outdoor adventures, favorite brands and Austin living. Sandi has gained over 32K followers. You can check out how to work with Sandi on IZEA’s Creator Marketplace.

Emily – The Austin Aesthetic

Emily is the gal behind the ‘gram sharing her love for Austin through short day-in-the-life vlogs and her love for food, outdoors, events and local travel.

Catherine Lockhart

Catherine is another must-follow lifestyle TikToker hanging out in Austin. She shares her favorite brands and the best of living in ATX with her TikTok audience.

Nikki Zahka

Nikki is working to inspire people to live a healthier life and gain that same self-confidence that she found through fitness and nutrition. Plus, she’s local to Austin. Her 127K followers find fun healthy habits. 

Dylan Benjamin

Dylan has more than 45K Instagram followers and his feed is filled with photos of his family life and learning about his newfound joy of sous vide cooking. He also offers tips for avoiding unnecessary chemicals and covers many other wellness-related topics.

Kaytee Hernandez

Kaytee credits yoga with transforming her life and she’s since devoted herself to sharing it with others. She does just that as a yoga manager at Austin Bouldering Project and with her Instagram page, which has 2,300 followers.