Instagram marketing is here to stay. Instagram’s user count will increase by 4% this year to 128.3 million users, according to Insider Intelligence. Brands looking to reach these users work with influencers to share their products and services with their audiences.
With more than 45.4% of people ages 30-44 saying they’ve purchased a brand new product due to an influencer’s post, according to IZEA Insights: Trust in Influencer Marketing, there’s no doubt the influence creators wield over their followers. And that’s exciting to marketers and influencers alike!
6 Instagram influencer marketing campaign types
Get started on your next Instagram influencer marketing campaign with this overview of the most common creator-brand partnerships:
Branded social posts
Sponsored social content consists of an influencer creating content on behalf of a brand and promoting it on their feed. This generally includes specialized brand messaging and a call to action encouraging followers to purchase the product. Branded social posts can be in the form of static photos, Carousel posts, Reels, Instagram Stories or a combination of any of the above.
Promoted posts
With promoted posts, you can take your sponsored social further. Instead of boosting, which is promoting an influencer’s post on their own feed, dark ads can make influencer content more successful. A dark ad is a paid ad on social media that appears only to specific users chosen by the brand. IZEA’s paid media team are experts at ZEA’s paid media team handling all of this for the brands that work with us. Our experts use our technology tools and data-driven approach to access larger-reach, geo-targeted audiences and performance metrics.
Giveaways and contests
Sometimes brands will activate influencers to host a giveaway on their feed to raise awareness for the brand. This can also be a successful way for a brand to increase its following and visibility, while the influencer gets to reward their audience with a prize.
Social media takeovers
One fun way you can grow your brand’s reach and audience is by partnering with influencers on social media takeovers. In this type of partnership, the influencer would “take over” your Instagram account for the day, posting various photos and/or videos to the feed and Instagram Stories.
Brand ambassadors
For long-term partnerships, you can choose to work with influencers and hire them as brand ambassadors. The details on the exact arrangement and deliverables vary widely, but you’ll typically see requirements that include consistent sponsored posts for the brand and a dedicated promo code the influencer can offer to their audience.
Content creation
You can also collab with an influencer just to create content, without any social posting required. IZEA’s Creator Marketplace contains listings from creators of all types, from photographers to travel bloggers to recipe creators and much more.
