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Tequila is far more than just a party drink; it’s a cultural experience. The spirit has been around for centuries, and that heritage is celebrated in the work of tequila influencers. Alcohol advertising has become a critical part of many marketing strategies, and who better to represent than tequila influencers?

Alcohol influencer marketing is full of an abundance of creators who double as tequila sommeliers with a passion for sharing their cocktails with their loyal followers. These tequila connoisseurs fill their platforms with their favorite tequila brands, cocktail recipes and tutorials, and the fun experiences they have while drinking them. Take a look as we share some of the top tequila influencers bringing the party to social media.

Top 13 tequila influencers to cheers with

Jay Baer

As one of the most popular tequila teachers and influencers, Jay has built a popular platform by sharing his love for great tequila. His popularity has led him to create a tequila blog covering everything from tequila-tasting charts to his recommended tequila brands. His talent for creating cocktails and discovering good tequila has earned him more than 136K Instagram followers.

Nic Soglanich — the_tequila_wanderer

With more than 35.2K followers, Nic uses his Instagram platform to share his love for all things tequila. The former professional golfer began his journey to discovering great tequila a few years back and now enjoys traveling to learn how tequila is made and learning about new brands. His warm personality and solid recommendation vlogs have captured the attention of his followers.

Lucas Assis

Lucas is a craft spirits and cocktails enthusiast who takes to TikTok to show others how to create their own drinks at home. With a series that focuses on all things tequila, mezcal, and agave cocktails, Lucas has grabbed the attention of more than 247.8K followers. His posts discuss his favorite brands and show his incredible talent for creating the perfect cocktails.


Ok we have covered the good part of the Tequila industry... now we gotta touch on the bad part of it as well. What are the additives that are allowed in Tequila? There are 4 allowed categories and they can't exceed more than 1% but who's checking? The additives are syrups, glycerin, oak extract and caramel coloring. We'll talk more about why they're bad on the next video! #drinks #destilados #cocktails #tequila

♬ original sound - Lucas Assis

Sky John 

The creative mind behind the famous Tipsy Bartender platforms, Sky has put his passions for creating craft cocktails to good use on TikTok and shares unique drinks that have earned him more than 8.9M followers. With a series on creating the perfect margaritas, Sky often includes tequila throughout his feed and shares his talent for making delicious cocktails with it.

Raul — raulbartender

Raul teaches over 1.7M TikTok followers how to make every kind of cocktail. The talented bartender often shares how to create cocktails with tequila that have earned him more than 29.8M likes on TikTok. Raul also posts about his favorite experiences trying out drinks at sports games and restaurants.

Justin —Thirsty Whale

Justin considers himself to be an average guy with above average cocktails; however, his 595.3K followers may disagree with him. The alcohol influencer covers how to make drinks with every kind of liquor, including tequila. With a series on tequila cocktails, Justin comes up with creative cocktails.


- TEQUILA JUNGLE BIRD 1.5 oz Tequila 3/4 oz Amaro/Aperitif 1.5 oz Pineapple Juice🍍 1/2 oz Lime Juice I really enjoy different bitter spirits and cocktails, especially when they are tropical. This @ritualzeroproof Aperitif alternative is great, it’s got all the bitter vibes and had a great flavor. There’s a lot of emphasis on being sober, and that’s great, but we should also talk about moderation. There’s legit NA cocktails out there like this jungle bird for when ya wanna take a break from the booze.

♬ original sound - Thirsty Whale

Brian — Brian_el_Tequilero

Brian is not only a tequila enthusiast but considers himself to be a collector as well. The tequila lover uses his TikTok to share his favorite brands with more than 42.2K followers. When he isn’t sharing tequila, Brian shows his passion for collecting Jordans and watches.


A True Love Story between Michael & Celia Maestri. No wonder there Distillery is one of the the most awarded, with there most recent win coming from WSWA Double GOLD Best of Show! #tequila #casamaestri #winners #2023 #extraanejo #enjoy #cheers #salud #brian @casamaestri @martha_pherrera

♬ Arhbo [Music from the FIFA World Cup Qatar 2022 Official Soundtrack] - Ozuna & GIMS & RedOne

Lui Fernandes

Bartender and restaurant owner Lui has a talent for crafting delicious cocktails and uses his platform to share that with more than 164.8K followers. Lui fills his feed with delicious cocktail recipes and popular spirit reviews highlighting his favorite tequila brands and drinks. With instructional tutorials and uplifting reviews, Lui has become one of the top tequila influencers on TikTok.


Strawberries and Tequila are a match made in heaven, and made even better with the addition of spiciness from Jalapeños! This cocktail, the dress Brava, is incredibly complex and delightful! It changes and evolves as you drink it and is one that will surely blow your mind! -- Fresa Brava 1 Strawberry 2 Jalapeño Slices 2.0 oz Tequila 0.75 oz Lemon Juice 0.75 oz Yellow Chartreuse 0.5 oz Simple Syrup -- #tequila #tequilacocktails #cocktailrecipe #cocktailrecipes #drinksdrinksdrinks

♬ Samurai Champloo - FaRe 'N' HiTe

Richie Monis 

Creative mind behind the Craft Cartel accounts, Richie has been in the event industry since 2015 and shares his knowledge with more than 49.5K followers. He often talks about how to create delicious cocktails. Richie experiments with unique tequila brands and types to make fun drinks for every event and season.

Sergio — ssserg_

Sergio is a tequila enthusiast based in Arizona who shares his hobby of creating classic cocktails with more than 717.9K followers. Sergio shares all things tequila through his spicy cocktails and even includes mocktails that taste like margaritas. From classic Paloma recipes to fun twists on margaritas that include other liquors, Sergio shares it all.

Big Bear Wine

Although the TikTok handle leads you to think this account only shares wine, Big Bear Wine highlights popular liquor recommendations that over 409K followers learn from. The popular platform highlights the best tequila brands and recommendations to buy on a budget. They share all the uncommon brands and drinks that any tequila lover can purchase locally.

Wayne — drinkwithwayne

Wayne is a tequila connoisseur sharing his booze and opinions and cocktails on TikTok for more than 51.4K followers. The talented drink maker encourages his followers to join the party as he shares delicious tequila cocktails and his opinions on popular tequila brands.


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Strategy and execution from the company that launched the industry.

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Learn more about our Managed Services offerings