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When you want to learn about the newest tech or about what’s to come in the tech industry, who do you turn to? A tech blogger.

From artificial intelligence to virtual reality, these tech online writers focus on different areas of technology. They tend to be the people others look to when they want to know what’s going on. The best tech bloggers are thought leaders, people who are able to demonstrate experience and expertise in the field of technology.

In some cases, tech bloggers do more than just write, as this list of the top tech bloggers from 2016 shows. Tech bloggers might also have their own startups or tech companies. They might also invest in technology companies. Some got their start as journalists covering technology and related topics. Tech bloggers found that they were interested enough in the subject and had enough experience to create their own blogs.

Why Should Your Brand Work With a Tech Blogger?

By now you’ve probably heard it said over and over that your business or brand should start its own blog. Blogs help improve your website’s search engine optimization. Having a blog can help you establish authority. As Jeff Bullas notes, they keep people coming back to your site.

But you just don’t have the time to pour into putting together a blog. You definitely don’t have the time to focus on creating blog posts on a weekly, let alone daily, basis.

If your brand is connected to the tech field in any way, it can be worth it for you to hire a tech blogger. A tech blogger will help you launch your blog and create posts for the blog.

Along with helping you get a tech blog off of the ground, there are a few reasons to work with a tech blogger:

You can take advantage of that person’s expertise.

Depending on how long your blogger has been in the business, he or she should know what works and what doesn’t when it comes to topics, formats, and promotions.

You can take advantage of his or her popularity.

If you end up working with a highly respected blogger (such as Guy Kawasaki, who’s now the chief evangelist for Canva), you can piggyback on the blogger’s fame. The respect and reputation of the blogger will shine a positive light on your brand.

You can focus on other issues your business faces.

Let’s face it, blogging takes a lot of time. That’s time you could be spending seeing to the day-to-day concerns of your business or mapping a plan for business growth. When you outsource your brand’s blog to a pro tech blogger, you can pay attention to other pressing issues.

How to Find a Tech Blogger

How can your brand connect with a tech blogger? You have a few options.

Option one

Option one is to scour the internet. Read as many tech blogs as you can until you find a handful of bloggers who write about topics relevant to your brand and whose style you like. Reach out to those bloggers and ask them their interest in partnering with your company.

Option two

Option two is to use a creator marketplace, which lets you browse the profiles of various bloggers. You’re likely to find tech bloggers who cover a range of topics and tech industries. Since they’re on the marketplace, you already know they are looking for partnerships and are open to the idea of working with brands. You can usually contact the bloggers directly through the marketplace and use the platform to negotiate pay rates and assignments.

Option three

Finally, you can use a content subscription service. This outsources the creation of your blog to a team of blogging experts, including tech bloggers. With a content subscription service, you  might not work with the same blogger day in and day out. However, you can rest assured that the people creating your brand’s blogs will be experts in the tech field.