Finding macro-influencers doesn’t have to be difficult (In fact, here are our favorite tips on how to find one.) Typically macro-influencers have anywhere from 500K-1M followers. These well-known creators may even be considered celebrities based on their audience size.
For Instagram specifically, working with a macro-influencer on a sponsored partnership is a great way to tap into their large audiences. Whether you work with an influencer on Reels, Stories or posts, you’ll want to work with someone who fits your brand’s niche and values. Make sure these eight Instagram macro-influencers are on your radar.
There are plenty of macro influencers to choose from, but if you’re looking for macro influencers on Instagram to work with today from The Creator Marketplace®, make sure to check those out here. You can also find our 2023 top macro-influencers on all platforms.
Macro-influencers on Instagram in popular niches
Amy Jackson — Fashion
With 847K followers on Instagram, Amy is a fashion blogger sharing her daily outfits and promoting everyday, effortless style. Her website and Instagram cover fashion, beauty, travel and lifestyle topics. Amy has worked with brands like Saks Fifth Avenue and Amazon on trends and outfit ideas.
Kara and Nate Buchanan — Travel
Kara and Nate are travel YouTubers sharing their fun excursions with their 769K followers on Instagram. They share their journey with fun photos and Reels. They’ve traveled to over 100 countries and started their own company to help others find ways to travel hack.
Peyton Pratte — Recipes
Peyton, or Choosing Balance on Instagram, shares tasty and healthy recipes with her 636K followers. Her posts are helpful because she tells followers what the dietary restrictions are, like vegan or gluten-free. She also occasionally shares posts about her life as a mom.
Charlie Berens — Comedy
With 803K followers, Charlie is well on his way to being at the top range of a comedy macro-influencer on Instagram. Before he was in comedy, Charlie won an Emmy for his investigative journalist piece, The Cost of Water. He’s now the host of The Manitowoc Minute and The Cripescast Podcast while creating comedy pieces about being from the Midwest.
Monty Happiness — Animals
Monty is a cute cat from Denmark who has amassed a following of 644K people with the help of his owner, Fenjah. The account shares photos and videos of Monty living his best life with a few cameos from his cat sister, Molly. They’ve started a mental health app called My Best Friend Cat to help others get the support they want.
Abby Howard — Lifestyle/Mom
Abby is on the brink of becoming a mega-influencer with 1 million followers. This mom and lifestyle influencer gained popularity on TikTok with her husband and has since grown her Instagram and family YouTube channel. Between the three channels, she has over 9M followers. Abby shares motherhood videos, collabs with brands and snippets from her new podcast.
Ashley Galvin — Yoga/Fitness
Ashley is a yoga instructor on Instagram with 547K aspiring yogi and fitness enthusiast followers. When Ashley isn’t showing you her favorite yoga moves and stretches, she’s working with brands like Fre Skincare and Alo.
Partnerships with top Instagram macro-influencers can offer brands many benefits, including boosting brand awareness, engagement, website traffic, leads and sales. Because macro-influencers build relationships with their audiences, their followers trust them and often make purchases based on the products they recommend.
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