Are you searching for the latest makeup trends? We’ve got a roundup of Latina beauty influencers who know exactly how to create jaw-droppingly beautiful looks. From sleek and sophisticated styles to vibrant, out-of-this world creations, these Latina women have mastered everything from eyeliner application to cut crease eye shadowing. Whether you want to share your brand’s new product or need inspiration for your next look, there’s something in our influencer list for everyone.
Top Latina beauty influencers on social media
Vanessa Torres
Vanessa is a Latina beauty influencer known for her creative makeup and skincare content on TikTok. Her content includes product reviews, recommendations, and playful skits showcasing her most flawless looks to trending songs. The Marketplace creator is quickly gaining more followers due to her exciting beauty content.
@nessatorr My Everyday Makeup | 25 Minute Routine 🤍 Products Used: @Lawless Lip Plumping Mask + Tinted Lip Balm + Make Me Blush in Juicy Watermelon, Hold Up Soft Set Creamy Brow Wax in Med/Dark, and Talc-Free Skin Smoothing Perfecting Powder in Light @Saie Glowy Super Skin Foundation in Shade 7, Dew Blush in Rosy, and Glowy Super Gel in Starglow @Rare Beauty Warm Wishes Bronzer Stick in Bright Side, Positive Light Silky Touch Highlighter in Mesmerize, and Always an Optimist Loose Setting Powder in Light @Fenty Beauty Sun Stalk’r Face + Eye Bronzer Highlighter Palette @Lancôme Idôle Lash Mascara @urban decay Quick Fix Prep and Priming Spray @Milani Conceal + Perfect Longwear Concealer in 120 Light Vanilla and Make It Last Setting Spray Glowish by @Huda Beauty Bright Light Sheer Concealer in Shade 2 Fair/Light @Maybelline New York Fit Me Pressed Powder in 120 Classic Ivory @NYX Cosmetics Brow Glue @e.l.f. Cosmetics Power Grip Primer with Niacinamide @heimish_cosmetics Artless Glow Base SPF50+ and Dailism Eye Palette in Nudie Rose @ColourPop Cosmetics Super Shock Shadow in Ritz #everydaymakeuproutine #makeuproutine #everydaymakeup #makeuplook #everydaymakeuptutorial #everydaymakeupproducts #cleanbeauty #skincaremakeupessentials #nofilterbeauty #nofiltermakeup #nofiltermakeupapplication #latinamakeupcreator #latinabeautycreator ♬ Funky Town（落雨） - 落花雨
Mirella Gonzalez
Mirella is a Latina makeup artist with a focus on sharing beauty and plus-size fashion content. Her creative styles bring joy to more than 81.7K followers as she shares her best looks and favorite products. The Latina beauty influencer is an ambassador for Forever21 Plus and Ipsy and often highlights makeup brands in her content. Be sure to connect with Mirella to work with her to promote your brand.
Glenne Martinez
Not only is Glenne a trendy fashionista, but the Latina influencer also has a passion for beauty and highlights her favorite skincare and makeup products throughout her TikTok feed. The micro-content creator inspires others to find self-confidence. Connect with Glenne to showcase your beauty and fashion products.
@glennewears Travel Must Haves! SKIN CARE EDITION @Fresh Beauty #skincare #complimentaryfromfreshbeauty #freshbeauty #skintok #skincareroutine #skincaremusthaves #travelskincare #skincaretips #skincare101 ♬ Jazz Bossa Nova - TOKYO Lonesome Blue
Camila Coelho
Founder and creative director of her own clean and cruelty-free makeup brand and a clothing line, Camila is arguably one of the most popular Latina beauty Influencers on Instagram with more than 10M followers. Throughout her gorgeous feed, Camila paves the way for other beauty influencers and shares her favorite styles, makeup looks, and trendy products.
Alba Ramos
With a focus on clean beauty, curly hair, and non-toxic products, Alba has become one of the top Latina beauty creators on YouTube. She has over 1M subscribers who see her favorite clean products and are inspired to participate in healthy beauty.
Amy Serrano
Amy is all about spicing up the makeup looks and styles of more than 369K subscribers. From sharing all of her favorite products she continuously repurchases to iconic tutorials of trendy makeup looks, Amy shares some of the most exciting hair and makeup content.
Melissa Flores
Melissa is a mom with her own jewelry line and passion for all things beauty. She shares her favorite finds with her 52.8K followers on Instagram. Melissa is a Latina beauty influencer who posts realistic routines, chic modern fashion and beauty products she loves.
Iris Beilin
Afro-Latina beauty influencer Iris encourages more than 684.9K followers to “eat, laugh, and learn all things makeup.” Her popular TikTok feed features inspiring looks and popular products. She brings humor to the beauty social media niche and reminds her followers that anyone can create flawless looks.
@irisbeilin When they say, God works in mysterious ways 👀 He does!!! #grwm #makeuptutorial #storytime ♬ original sound - Irisbeilin
Savannah Palacio
As one of the most entertaining beauty influencers on TikTok, Savannah fills her feed with humorous skits and realistic routines for more than 1.1M followers. Her #GRWMs highlight her favorite products and influence others to include them in their routines.
@savpalacio how i apply lashes in .03 seconds 🏃🏽♀️💨 #lashapplicationtips #lashes #makeup #fypシ ♬ original sound - sav
Ashley Quiroz
Considered to be “your local makeup mami” by more than 390.5K followers on TikTok, Ashley is a prime example of a Latina beauty influencer. Her out-of-the-box tutorials highlight her love for skincare, flawless looks, and popular makeup trends.
@ashleyquiroz_ Trying the new @onesize pink setting powder and…… 👀👀👀👀👀 going head to head with the viral Givenchy Prisme Libre! #trendingmakeup #settingpowder #pinkundereye #kyliemakeup #onesize #makeupreview #greenscreen ♬ original sound - I🫶🏾YOU
Desi Perkins
When it comes to Latina beauty influencers, Desi is one of the OGs. With her own skincare brand, popular eyewear, and classic makeup tutorials, Desi has landed over 524.4K followers on TikTok, 3.23M YouTube subscribers and 4.4M Instagram followers. The beauty and lifestyle influencer and mama teaches her followers the importance of skincare and showcases her flawless looks through her get ready with me vlogs.
@desiperkins Here is an updated eyebrow tutorial! #eyebrowtutorial #makeup #howto @makeupforever @NYX Cosmetics @Benefit Cosmetics ♬ original sound - Desi Perkins
Vanessa — cutcreaser
Referring to herself as “the girl who does makeup for geeks” Vanessa, also known as cutcreaser, uses her popular platform to showcase her talents for all things beauty with more than 253.9K followers. Her makeup looks feature iconic themes of superheroes and favorite characters.
@cutcreaser sorry i cant talk right now im thinking about my past 😩 #benreilly #acrossthespiderverse #fypシ #makeup #digitalart #spiderverse #scarletspider ♬ Annihilate - Spider-Man: Across the Spider-Verse - Metro Boomin & Swae Lee & Lil Wayne & Offset
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