With ever-evolving skincare and makeup trends, up-and-coming influencers are using their passions for beauty to share their expertise with the world. Whether you are a brand looking to work with a beauty influencer or a makeup enthusiast looking to learn the latest trends, these beauty micro-influencers can help.
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Beauty micro-influencers you can work with today
Nina Ward
Nina takes to TikTok to share her talent and love for makeup with her more than 39.8K followers. Nina is an up-and-coming beauty influencer who uses her platform to show others everything from product reviews to different makeup techniques. Her feed features her favorite brands and products, product organization tips, and trendy looks.
@nina.mua First time doing a transition video in literally forever 😳 couldn’t resist when I did this look though!! #makeup #transition #dysonairwrap #dysonairwrapcurls ♬ low sped up sza - xxtristanxo
Heidi Guttenberg
Heidi joins our list not only as a micro-influencer but also a self-care enthusiast. With more than 36.6K followers on Instagram, Heidi uses her account to teach others all the best hair, makeup and skincare tips. Her Instagram feed contains tutorials using popular products and different hair styling tools. In addition to her Instagram platform, Heidi also has a YouTube channel with more than 74K subscribers who tune in to see her passion for beauty.
Mackenzie Bankert
Mackenzie uses her TikTok to share reviews and tutorials with her followers. This micro-influencer embraces her heritage and represents Native Americans within the industry. Her TikTok feed shows the latest makeup trends, popular dupes and many different looks for her 15.7K followers to try.
@mackenziebankert Everyone asks me about this lip when I wear it!!!! It is the Rouge Dior Forever Transfer Proof Lipstick in 400! And it is actually worth the price! It does not move! The perfect brown nude! #diorlipstick #dior #diorrouge #brownlipstick #darklipstick #perfectlipstick #holidaylip #holidaylipstick #bestlipstickshade #lipstickshades #diorlipstickreview #makeuptipsandtricks #diormakeupaddict #diormakeup #makeuptutorialsforbeginner ♬ Players - DJ Smallz 732 - Jersey Club Remix - Coi Leray
Janeya — HazelJayy
With more than 13K followers on Instagram, Janeya is one of the most talented up-and-coming beauty influencers on the platform. Janeya uses her account to upload some of the most creative and impressive makeup looks. She provides a more artistic energy to the beauty influencer space and constantly uploads beautiful looks. You can depend on her to bring all the fresh and artsy vibes.
Kolbrun Elma
As the co-founder of a hair extension brand, Kolbrun is all about everything hair and beauty. The micro-influencer takes to Instagram to share her favorite styles and looks. In addition to her beauty posts, Kolbrun also posts trendy styles.
Sayble
As the founder of a lash extensions company, sunset chaser and content creator, Sayble joins our list of micro beauty influencers. With more than 41.3K followers on Instagram, she fills her feed with her love for beauty products and travels worldwide. The beauty influencer posts everything from skincare routines and lash serums to makeup looks.
Ella — Ella Pretty Blog
Ella is micro-influencer who uses her platform to share style tips and beauty secrets with her followers. Her main goal is to teach her followers how to look and feel their best through her posts on fashion and beauty. She shows trending styles and makeup products that are worth trying. Her aesthetically pleasing Instagram platform has helped her gain more than 30K followers.
Lexi Clarke
Lexi does it all as a wife, mom, YouTuber and up-and-coming beauty influencer. As the CEO of a hair product and accessories company, Lexi shares her hair and beauty knowledge with more than 31K followers. She uses her Instagram as an outlet to help others learn how to style curly hair. Her Instagram feed features her curly locks and passion for beauty.
Meagan — selfcareesential
Meagan is a 24-year-old self-care enthusiast and content creator who shares what she knows and loves about the beauty industry on TikTok. With a following of more than 14K, Meagan is an up-and-coming influencer that focuses on beauty and wellness. Her skincare routines involve many trending products.
@selfcareessential this blows all other skin tints out of the water I’m amazed #skintint #spf #glowyskin #glowybase #frenchskincare #frenchmakeup #naturalmakeup #tintedspf #glowymakeup #avene ♬ low sped up sza - xxtristanxo
Dreabeauty
This 22-year-old makeup guru joins our list as one of the most entertaining and creative TikTok beauty influencers. With more than 32K followers, Drea uses his TikTok to share some of the prettiest and creative looks. His feed is full of popular products and tutorials on some of the freshest looks.
@_dreabeauty Part 1 Brunch Grwm!!!! #makeup ♬ original sound - 𝕯𝖗𝖊𝖆
Melina Varteresian
Melina is one of the most entertaining beauty micro-influencers on TikTok. With more than 49K followers, Melina showcases her favorite makeup finds and looks to wear throughout her life in NYC. She often reviews new and unique products compared with the normal trending products. Her videos are entertaining and she features products that can benefit and appeal to everyone.
@melinavarteresian I barley put any #rarebeauty #rarebeautyblush #selenagomez ♬ Speak Now - Taylor Swift
Sydney Woll
Sydney joins our list as plus-size fashion and beauty influencer who shows off her makeup looks. Her purple hair is a reflection of her fun energy that shows through her TikTok posts. Sydney shares the best looks, helpful makeup tips and stylish plus-size fashion with her 49K followers.
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