Beauty influencers have become some of the most sought-after and popular creators on social media. Beauty influencers share tips and tutorials that promote a vast range of brands and marketers. Follow along as we share the ins and outs of beauty influencer marketing and its importance in social media.
What is beauty influencer marketing and why is it important?
In beauty influencer marketing, well-known influencers typically have a large following and endorse specific products and brands through their social media content. Influencer marketing for beauty brands allows creators to authentically represent these brands and products in a relatable way to their followers.
According to Insider Intelligence, “Celebrity brands must have something other than a big name to connect with audiences,” so beauty influencer marketing has recently become important. Users have started to rely on influencers’ opinions and tutorials to determine whether a brand or product is for them.
Beauty influencers and their real-life relatable content are critical in this process. Whether these influencers are professional makeup artists (MUAs) or amateurs who love makeup, beauty influencer marketing is full of creatives looking to expand their business while creating content based on what they love.
How do you find beauty influencers to work with?
Finding beauty influencers has become easier as the niche has grown tremendously over the last few years. With just a few clicks, you can find beauty influencers across multiple social media platforms. But how do you find the best creators for your campaigns?
First, try searching for a specific product or brand on social media or through a search engine. Many creators fill their feeds with trending product tutorials; their posts will likely appear in your search results.
Another quick and easy way to find beauty influencers is to use The Creator Marketplace®. The marketplace features many influencers within the beauty niche. By searching “beauty” in the marketplace, you can find creators posting on many social media platforms.
How does beauty influencer marketing help your brand?
Check out these three benefits of beauty influencer marketing:
Reaching your target audience
By finding the right influencer for your brand, you allow your products and services to be represented more accurately and authentically to your target audience. Users relate more to influencers who are passionate about their products and accurately demonstrate them, so selecting the correct influencer to work with is important. This is especially true if you want to reach Gen Z, which according to Ernst & Young, values authenticity above all else.
Boosting your marketing strategy
One of the most important factors of success in marketing starts with realizing what your brand wants to accomplish and what steps you need to take to achieve those goals. Influencers can be a strong addition to your strategy as use their creativity to show your brand in a different light.
Beauty influencers allow for many different business opportunities. For example, by using a celebrity or popular social media star, your brand can boost its range and reach a larger audience. It ends up being a win-win for everyone involved as you can expand your reach, and they can provide value to their followers.
Examples of successful beauty influencer marketing partnerships
Beauty influencers are making a huge impact on many cosmetic brands and businesses. According to Statista, more than 74% of Gen Zers and 66% of millennials are persuaded by influencers to purchase specific products from various brands. Influencer marketing for beauty brands can look different across all social media platforms, and we’re here to showcase some of the most popular beauty influencers representing brands and partnerships.
Shayla Mitchell
As a beauty and fashion guru, Shayla has gained a following of more than 3.1M on Instagram and the support of many brands. Shayla posts her makeup looks and often promotes brands like Estee Lauder and Benefit Cosmetics. In some of her recent posts, she demonstrates products from Kiss Cosmetics.
Nikkie De Jager
If you know anything about popular YouTube makeup stars, you know exactly who Nikkie is. Over the years, she has partnered with many makeup brands and has demonstrated the use of thousands of products. Her loyal following of more than 14.1M still use her tutorials as guides to trending products. She also has her own makeup line.
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