Skip to main content

Influencer Aspirations

With every new social media evolution, new opportunities arise for marketers and creators.

Influencer Aspirations, our latest IZEA Insights report, helps all parties understand how the growing creator ecosystem is incorporating a wide range of voices that can positively impact influencer marketing campaigns of all sizes.

We surveyed more than 1,000 social media users to learn who considers themselves influencers, who aspires to become an influencer, and what role influencer marketing plays in the daily lives of consumers.


  • 44% of those ages 18-29 are currently social media influencers or aspire to become one.
  • 22% of all respondents said that being a social media influencer was their No. 1 choice for the ultimate job.
  • More than half of those under the age of 45 would quit their jobs to become a full-time social media influencer.
Influencer Aspirations Cover Insight