Staying on top of trends is crucial for marketers and influencers. TikTok has emerged as a powerhouse, with an estimated 1.218 billion adult users. In this post, we will delve into the TikTok Trends Report for 2024, highlighting key insights and exploring trends that will shape the way we create and consume content on TikTok in the coming year.
TikTok trends to watch
Cater to curiosity
Audiences use TikTok to find multiple perspectives on their interests and to discover new ideas. Many users stumble upon content about new-to-them information and topics, according to the report.
Discovery is a pivotal aspect of the TikTok experience. Both marketers and creators should harness the power of discovery and curiosity to create relevant and compelling content.
TikTok can be considered a search engine. It helps users cater to their curiosities and find communities that resonate with their interests. Find what your target audience is searching for and craft content that answers their questions, engages them and sparks their curiosity and leads them down a rabbit hole.
“Enduring hashtags like #newfinds and #tiktoktaughtme prove the actionable power of
TikTok, which assists people in overcoming analysis paralysis,” the report says.
Tap into creative storytelling
Traditional storytelling structures have become skippable on TikTok. To capture attention, take unpredictable approaches. Start videos with something that stops the scroll, whether that’s an attention-grabbing hook, movement or unexpected element.
An unexpected content type that grabbed attention in 2023 was the NPC creator trend. Check out our list of NPC content creators on TikTok.
Brands and creators should participate in conversations and invite audience feedback on their content. Foster co-creation by involving the audience in content creation processes, such as developing videos inspired by comments.
Another way to switch up the typical content narrative is through features like Stitch and Duet to add to the story in unexpected ways.
Need creative inspiration? Try an AI tool in FormAI to generate scripts, hook ideas and stories.
Bridge the trust gap
With TikTok, brands and creators have an open and direct line to their communities. Audiences feel wary of brands that come onto TikTok with overpolished and formal messaging. To foster trust, marketers and influencers should embrace vulnerability, showing their true personalities and stories. This transparency builds trust and initiates genuine conversations.
Brands should talk to their audiences like real people do. According to the report, “Brands are building trust with their audience through relevant cultural lingo cultivated on TikTok.” Don’t be afraid to talk about #rizz or calculate #girlmath.
One way to include the human element is through music and sounds. Brands can tap into this with custom music creation partners and services, like those available through IZEA’s Solution Partners.
For influencer campaigns, cultivating a network of creators with a genuine connection to a brand is a powerful strategy. These creators can build relatability and influence within their community, contributing to the authentic engagement that TikTok audiences crave.
Influencers:
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Marketers:
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