Solutions
From advanced sales lift studies that measure campaign ROI and impact to creative custom branded music and video production.
Solutions
From advanced sales lift studies that measure campaign ROI and impact to creative custom branded music and video production.
Solutions
From advanced sales lift studies that measure campaign ROI and impact to creative custom branded music and video production.
Our solution partners represent a range of technical and creative specialties. Depending on your goals, you might want to work with multiple partners at once.
Interested in becoming a Solution Partner? Apply Now
Our solution partners represent a range of technical and creative specialties. Depending on your goals, you might want to work with multiple partners at once.
Interested in becoming a Solution Partner? Apply Now
Retail Sales Lift
InfluenceImpact
Ideal Client Type
CPG CPG:FOOD CPG: TECH
IZEA InfluenceImpact and Ansa powered by Circana, Pathformance and ABCS leverage a Test/Control methodology to track an influencer marketing campaign’s actual retail sales lift at brick-and-mortar locations and deliver real-time insights on your campaign, allowing marketers to optimize to maximize performance throughout.
In-Store Sales Tracking and Attribution
This program works by comparing sales in markets exposed to influencer organic content and paid media to 3 small excluded markets (dark markets) that act as controls and then determining sales lift. IRI tracks exact SKUs as well as variations on that product (different flavors, sizes, and sister products).
Retail Sales Lift
InfluenceImpact
Ideal Client Type
CPG CPG:FOOD CPG: TECH
IZEA InfluenceImpact and Ansa powered by Circana, Pathformance and ABCS leverage a Test/Control methodology to track an influencer marketing campaign’s actual retail sales lift at brick-and-mortar locations and deliver real-time insights on your campaign, allowing marketers to optimize to maximize performance throughout.
In-Store Sales Tracking and Attribution
This program works by comparing sales in markets exposed to influencer organic content and paid media to 3 small excluded markets (dark markets) that act as controls and then determining sales lift. IRI tracks exact SKUs as well as variations on that product (different flavors, sizes, and sister products).
Brand Lift & Purchase Intent
Panel Studies
Ideal Client Type
ANY
Provided by Dynata and Group RFZ, panel studies can measure several brand metrics impacted by a campaign.
Brand Lift, Sentiment, Purchase Intent, and More
Panel studies can measure several brand metrics impacted by a campaign by testing targeted audiences’ responses after viewing brand content compared to control content. The insights from these studies are then leveraged as guides to address opportunities for stronger, more strategic future campaign planning.
On-Platform
Ideal Client Type
Any
Brand Lift, Sentiment, Purchase Intent, and More
On-platform studies can measure several brand metrics impacted by a campaign by testing targeted audiences’ responses after viewing brand content compared to control content.
Brand Lift & Purchase Intent
Panel Studies
Ideal Client Type
ANY
Provided by Dynata, and Group RFZ panel studies can measure several brand metrics impacted by a campaign.
Brand Lift, Sentiment, Purchase Intent, and More
Panel studies can measure several brand metrics impacted by a campaign by testing targeted audiences’ responses after viewing brand content compared to control content. The insights from these studies are then leveraged as guides to address opportunities for stronger, more strategic future campaign planning.
On-Platform
Ideal Client Type
Any
Hosted natively on social media platforms and run in conjunction with Promoted Posts.
Brand Lift, Sentiment, Purchase Intent, and More
On-platform studies can measure several brand metrics impacted by a campaign by testing targeted audiences’ responses after viewing brand content compared to control content.
Audience Targeting
LiveRamp
Ideal Client Type
LIFESTYLE CLOTHING SPORTS CPG ANY
LiveRamp’s audience platform provides access to audience segments from multiple data providers including Nielsen Catalina (NCS), Experian (credit card data) and Ibotta to build hyper-targeted behavioral audiences beyond what the social platforms can provide.
Audience Targeting
LiveRamp
Ideal Client Type
LIFESTYLE CLOTHING SPORTS CPG ANY
LiveRamp’s audience platform provides access to audience segments from multiple data providers including Nielsen Catalina (NCS), Experian (credit card data) and Ibotta to build hyper-targeted behavioral audiences beyond what the social platforms can provide.
Mobile Proximity
Place IQ
Ideal Client Type
Retail Stores QSRs Restaurants Hospitality Entertainment Events Tourism
Foot Traffic Measurement and Attribution
When coupled with influencer paid media, PlaceIQ’s methodologies allow for either:
- one-to-one matching of individuals who saw content and went on-location
- actual percent lift of on-location visits of individuals exposed to the media vs. those not exposed
Also available: custom audiences based on individuals’ past location visits (as low as a $1.00 CPM)
Mobile Proximity
Place IQ
Ideal Client Type
Retail Stores QSRs Restaurants Hospitality Entertainment Events Tourism
PlaceIQ can track an influencer campaign’s impact on actual on-location foot traffic.
Foot Traffic Measurement and Attribution
When coupled with influencer paid media, PlaceIQ’s methodologies allow for either:
- one-to-one matching of individuals who saw content and went on-location
- actual percent lift of on-location visits of individuals exposed to the media vs. those not exposed
Also available: custom audiences based on individuals’ past location visits (as low as a $1.00 CPM)
In-Store + Ecommerce
Click2Cart®
Ideal Client Type
CPG PRODUCTs CLOTHING Toys
Click2Cart®, operated by SmartCommerce, is a one click, direct to cart shopping experience for social media.
Direct Click to Pre-Populated Retailer Carts
A user will click the link directly from a post and be brought to a cart on a retailer’s website pre-populated with the product(s) that are part of the campaign. Click2Cart provides traffic, carting, and product data.
Shoppable
Ideal Client Type
CPG PRODUCTs CLOTHING Toys
Shoppable enables ecommerce sales directly from influencer posts with its on-site consumer checkout experience. This can be configured for a mix of single or multi product/retailer scenarios.
Ecommerce Sales Tracking and Attribution
In addition to a shorter path-to-purchase, sales data is attributed directly from each influencer’s posts providing full measurement of closed-loop ROI from your influencer marketing campaign.
Ecommerce
Click2Cart®
Ideal Client Type
CPG PRODUCTs CLOTHING Toys
Click2Cart®, operated by SmartCommerce, is a one click, direct to cart shopping experience for social media.
Direct Click to Pre-Populated Retailer Carts
A user will click the link directly from a post and be brought to a cart on a retailer’s website pre-populated with the product(s) that are part of the campaign. Click2Cart® provides traffic, carting, and product data.
Shoppable
Ideal Client Type
CPG PRODUCTs CLOTHING Toys
Shoppable enables ecommerce sales directly from influencer posts with it’s on-site consumer checkout experience. This can be configured for a mix of single or multi product/retailer scenarios.
Ecommerce Sales Tracking and Attribution
In addition to a shorter path-to-purchase, sales data is attributed directly from each influencer’s posts providing full measurement of closed-loop ROI from your influencer marketing campaign.
Audio
Custom Music
Ideal Client Type
Audio Strategy Choreography
Custom music through our creators in the IZEA network, on-demand via The Creator Marketplace®, or through our partners at Song Candy. We are able to assist in campaign strategy, choreography, as well as one of a kind music made for social media.
Vennly
Ideal Client Type
Technology financial services agencies
Vennly enables businesses to seamlessly share and measure owned audio and podcast content on social media, blogs, SMS, and internal collaboration platforms.
Audio
Custom Music
Ideal Client Type
Audio Strategy Choreography
Custom music through our creators in the IZEA network, on-demand via The Creator Marketplace®, or through our partners at Song Candy. We are able to assist in campaign strategy, choreography, as well as one of a kind music made for social media.
Vennly
Ideal Client Type
Technology financial services agencies
Vennly enables businesses to seamlessly share and measure owned audio and podcast content on social media, blogs, SMS, and internal collaboration platforms.
Influencer Liability
PayReel
Ideal Client Type
Automotive On-Site Events Travel Tourism
PayReel provides liability coverage, including Workman’s Compensation Insurance, Auto Insurance, and more anytime influencers are required to be on location.
Influencer Liability
PayReel
Ideal Client Type
Automotive On-Site Events Travel Tourism
PayReel provides liability coverage, including Workman’s Compensation Insurance, Auto Insurance, and more anytime influencers are required to be on location.
Global Campaigns
Influence+United
Ideal Client Type
INTERNATIONAL Travel Tourism
Leading Influencers and Strategists Working Together: Streamline the global influencer campaign process, end-to-end, to save time and money. Achieve global scale, through local execution with Influence+United.
Global Campaigns
Influence+United
Ideal Client Type
INTERNATIONAL Travel Tourism
Leading Influencers and Strategists Working Together: Streamline the global influencer campaign process, end-to-end, to save time and money. Achieve global scale, through local execution with Influence+United.
Other Specialties
Kochava
Ideal Client Type
App Developers
Kochava is a Mobile Measurement Provider (MMP) that helps marketers establish identity, define and activate audiences, and measure and optimize their marketing across connected devices.
Mobile Measurement Provider for App Developers
By integrating with Kochava, IZEA is able to provide deeper information on your app’s influencer marketing campaign. Some additional data points that IZEA can provide include: New Users, Total Users, Location Footprint, and more. IZEA is a Kochava Authorized Partner.
Other Specialties
Kochava
Ideal Client Type
App Developers
Kochava is a Mobile Measurement Provider (MMP) that helps marketers establish identity, define and activate audiences, and measure and optimize their marketing across connected devices.
Mobile Measurement Provider for App Developers
By integrating with Kochava, IZEA is able to provide deeper information on your app’s influencer marketing campaign. Some additional data points that IZEA can provide include: New Users, Total Users, Location Footprint, and more. IZEA is a Kochava Authorized Partner.
Adomni
Ideal Client Type
ANY
Adomni extends creators’ reach to an incremental audience on digital screens in the real world and provides brands with even more impactful campaign opportunities via a truly omnichannel experience that drives real-world impact and measurable results.
Adomni
Ideal Client Type
ANY
Adomni extends creators’ reach to an incremental audience on digital screens in the real world and provides brands with even more impactful campaign opportunities via a truly omnichannel experience that drives real-world impact and measurable results.
DeepSync
Ideal Client Type
ANY
Enhance an influencer marketing campaign targeting options by accessing 1000’s of paid media data segments from leading providers.
DeepSync
Ideal Client Type
ANY
Enhance an influencer marketing campaign targeting options by accessing 1000’s of paid media data segments from leading providers.
Let’s Get Started
Fill out the form and one of our team members will help you determine which solution is the best fit for your next influencer marketing campaign.
Let’s Get Started
Fill out the form and one of our team members will help you determine which solution is the best fit for your next influencer marketing campaign.