Coachella Influencers Dominating the Festival Scene

They don’t call it the most Instagrammed music festival on the planet for nothing. California’s famed Coachella Valley Music and Arts Festival has garnered more than 5,400,000 hashtags. Since its start in 1999, Coachella has attracted tens of thousands of visitors throughout the six-day, two-weekend event. In 2023, there were roughly 60,000 attendees each day and overall over 500,000 attendees over the two weekends. Coachella is an awesome opportunity for music lovers to enjoy an all-inclusive and massively creative event. For brands, this is the perfect opportunity to employ influencer marketing to effectively extend their reach and get their message out to the masses. In fact, some of the best influencer marketing campaigns come out of this popular annual event. Who are the top Coachella influencers? We rounded up some of our favorites.

15 of the top Coachella influencers

The internet has dubbed her the “Queen of Coachella,” so it’s only fitting that Vanessa is first on the list of top Coachella influencers. She has been a fixture at the festival for years, having attended at least 10 times. She documents her Coachella memories, including glow stick and tent parties, with her 51.2 million Instagram followers.

Even if you’re not “Keeping Up with the Kardashians,” you can surely see that the Kardashian-Jenner family members are frequent attendees at Coachella. Kendall is widely known for her love of Coachella and fashion. She often sports the latest trends while attending the festival and is usually seen hanging around the grounds with her star-studded group of friends. Kendall has 294 million Instagram followers who are eager to see what she’s wearing, who she’s with and what she’s up to.

This YouTube star has been present in the realm of beauty and fashion influencers since she started her channel in 2014. Ellie uses her YouTube channel and Instagram page to share her tips, tricks and looks with her 1.6 million followers and 2.18 million subscribers. That remains the case while she’s at Coachella. She posts regularly throughout the festival, flaunting her festival fashion.

This model isn’t just the wife of famous pop star Justin Bieber. She’s also a business owner and an influencer in her own right. Her 50 million Instagram followers got an inside look into Coachella through Hailey’s photos of attending performances and goofing off with friends. When she’s not at Coachella, her Instagram feed is filled with glam shots and behind-the-scenes pics of her skincare brand.

Leonie is a German influencer known for her love of travel and fashion. In addition to working as a social media consultant, she’s a blogger, model and stylist. Leonie regularly attends fashion shows for luxury brands like Prada and Acne Studios. In years past, Leonie has posted extensively about her experience prepping, packing and attending Coachella on her self-titled lifestyle blog. She also shared eye-catching snaps in front of Coachella backdrops like the big Ferris wheel while sporting her best festival wear. Leonie has a global audience of 2 million Instagram followers.

Alix is one of the most popular influencers on TikTok, with 6 million followers. She rose to fame with her candid get ready with me videos that detail her party-filled lifestyle. Alix documented her outfits each day of the Coachella music festival and shared her experiences attending the performances and after-parties.

Liv’s content revolves around drinks and fashion. She shares coffee and cocktail recipes, like her festive tiramisu espresso martini or pumpkin spice latte creami. Her fashion content includes styling videos and hauls. Liv’s Coachella experience involved taking aesthetic pictures around the festival grounds and wearing matching outfits with friends.

Fashion and lifestyle influencer Lauren has made many appearances at Coachella. While at the festival, she shares her outfit details and hairstyle tutorials with her 1.1 million TikTok followers. In 2022, the fashion brand Revolve sponsored her trip to Coachella. Throughout her time at the festival, Lauren shared glimpses of the RevolveFest, an invitation-only event.

Monet is one of TikTok’s it girls, having over 3 million followers and a feature in Forbes as one of the Top Creators in 2023. She posts content from fashion and makeup videos to family and lifestyle vlogs. Her Coachella content was mainly get-ready-with-me videos that detailed what she had planned for the day, such as watching Bad Bunny perform and attending brand events.

Evelyn shares comedy and lifestyle content for her 3.34 million YouTube subscribers. Her two sisters often make appearances in her videos, and she takes them along on her adventures. This includes challenges like only eating at Japanese grocery stores for 24 hours straight or going on a spontaneous weekend trip to Busan. One of her latest adventures involved Evelyn taking her sisters to watch BLACKPINK headline at Coachella.

Kaylie is a lifestyle and fashion influencer with 350K Instagram followers. Her Coachella experience was a fun-filled weekend spent with her friends. Kaylie posts her meal prep routines, her self-care habits and her outfit details.

With 151.6 million followers, Charli is one of the most popular influencers on TikTok. She rose to fame in 2020 after posting a series of dance videos. Now she’s a full-fledged content creator who has worked with brands like Dunkin Donuts and CeraVe. She last attended Coachella with her best friend and fellow content creator Avani. While attending the festival, she posted vlogs showing off her outfits and other activities on the grounds.

Lena is a wardrobe stylist and fashion influencer, so her Coachella content consisted of outfit details and styling tips. She took her 155.1K TikTok followers along for the ride as she prepped for Coachella. Lena shared her packing essentials and insight into how a wardrobe stylist prepares festival outfits for clients.

Olivia is a model, actress, and a former titleholder of both Miss USA and Miss Universe. She has 5.3 million Instagram followers. Her Coachella experience included making an appearance at RevolveFest. Olivia showcased her sense of style, sporting the brand’s fashion-forward attire throughout the entire weekend.

Nessi is an Australian fashion influencer with 36.6K TikTok followers. She traveled from “down under” to attend Coachella in Indio, California. Each day Nessi shared her outfits, from matching sets to little black dresses. She also shared highlights from her festival experience, like DJ Metro Boomin’s and Labrinth’s performance sets.