What influencer marketing trends will you see in 2023? Pinterest has some ideas. The social media platform that consumers use to find inspiration released a report that details the year’s upcoming trends based on global search data. Pinterest Predicts gives marketers a glance at 27 trends that could dominate the new year.
Here’s a look at some trends with tips on incorporating them into your next influencer marketing campaign.
Lean into self-care
Even celebrities are chanting the self-care message. Camilla Cabello says she writes to cope with stress. Ariana Huffington encourages people to get more sleep after she collapsed in her office. Oprah suggests spending every Sunday in your pajamas.
If your brand can embrace self-love this year, go for it.
TalkSpace, an online therapy platform, teamed up with Olympic swimmer Michael Phelps to promote just that.
Encourage unique date nights
Date night is no longer a standing reservation at a local restaurant or checking out the latest blockbuster at a movie theater. In 2023, Pinterest Predicts date nights will get funky.
Take a cue from vintage influencer Jessica Cygan who went for a 1940s date night recently or draw inspiration from an Oregan company that sets up a picnic date for couples in a pop-up bubble.
Support parents in new ways
Parenting has never been easy, but today’s parents face tech addictions, bullying and a never-ending battle to find a solid work-life balance. This year, consider creating influencer marketing campaigns that back parents of diverse backgrounds and experiences.
Pinterest says more content will support parents, especially parents of newborns and those working to create a gender-neutral home.
Influencers are already following this drumbeat. Motherhood influencer Erica Djossa, for example, is trying to normalize the conversations surrounding postpartum depression.
Share futuristic fashion
Pinterest Predicts has a futuristic fashion forest. Next year, you’re likely to see OOTD (outfit of the day) replaced with OOTF (outfit of the future). Think large chunky pieces, apparel with geometric shapes, bright colors and fabric with striking angles.
You can team up with a fashion-forward influencer to highlight new styles or create a TikTok challenge asking customers to make their own futuristic look using your products or on-hand garments and accessories.
Embrace mini makeovers
Beauty brands will likely suggest small but substantial changes this year. Trends will likely go toward all things shorter, meaning short hair and nails. In addition to trimming locks, Pinterest Predicts hair color will shift more towards two vibrant colors as opposed to subtle highlights and lowlights.
The hashtag #twotonehair is already hot on Instagram, with about 161K posts at the beginning of 2023. The bold half-and-half looks like the one below are expected to take center stage.
Events are all the rage for boomers … and pets
In 2023, boomers are expected to embrace life as they did in their teens. That’s right, grandparents plan to stay out late and embrace YOLO experiences.
It’s not just the beboppin’ grandads who are ready to get out and meet new people, so are dogs.
Pinterest Predicts more pet-based events, like “pool pawties” will take place, complete with a guest list, extravagant venue and goodie bags.
Event planners, nightclub owners and pet brands can leverage this trend. Your brand could host its own event and ask influencers to invite their audience and make an appearance.
Workouts are primal
Workout fads come and go, but primal workouts are where it’s at this year. Primal workouts involve seven movements that bodies are naturally designed to do. It’s not a new exercise craze. You’ve probably seen athletes flipping tires, slamming ropes and swinging a sledgehammer in primal workout routines but expect these techniques to go mainstream this year.
Exercise brands, gyms, fitness consultants and coaches can take note of the trend for influencer marketing campaigns this year.
Travel hits the tracks
Fueled by the cost and chaos of air travel, tourists will opt for train rides instead.
Another prediction from Pinterest search data suggests more people will travel by train this year. In some cases, the train ride may be part of the journey, like taking the Glacier Express through Norway, or it may just be a way to get from point A to B. Either way, travel brands should explore train-based destinations and connect with travel influencers who aren’t afraid to explore locales that planes don’t reach.
Look at the recently released Pinterest Predicts to get more insights into predicting influencer marketing trends for this year.
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