Influencer marketing statistics from Insider Intelligence show companies will spend $6.16 billion on influencer promotions in 2023. While many brands incorporate influencers into their marketing strategy, some aren’t sure of the process. What does it take to find influencers? What steps should your brand follow to launch a campaign? To help, we’ll explore what the influencer marketing process looks like for brands and how it looks when IZEA’s Managed Services handles the process — from concept to completion — for your company.
Launching an influencer campaign on your own
If your marketing team plans to launch an influencer campaign, here’s a look at the steps you’ll take to get a campaign up and running:
1. Set goals and identify KPIs
Before you search for influencers, set campaign objectives. What do you hope to accomplish with the campaign? How will you measure the effectiveness of influencer marketing? It helps to compare your KPIs to industry benchmarks for the vertical to gauge performance. Here’s a quick look at common goals and the metrics to track for each.
- Reach/brand awareness: Reach, impressions, hashtags, share of voice in a category, and brand mentions
- Social engagement: Likes, shares, clicks, shares, comments, audience growth, video plays
- Conversions: Sales, number of promo codes used, signups, landing page visits, click-through rate
- Sentiment: Customer reviews, comments showing sentiment
Resource: Influencer Marketing KPIs and How to Track Them
Will you measure KPIs weekly, monthly or quarterly? You’ll also want to establish a cadence for reporting and analyzing these key performance indicators.
2. Make a campaign plan
The next part of the influencer marketing process is to put together a campaign. Think about your goal and the content that will help you accomplish it. Think about the channel you’ll use and the type of content you’d like an influencer to create, be it a photo, video, or participation in an event.
Influencer marketing trends show these types of campaigns are popular:
- Product pictures or videos
- Product reviews
- Unboxing videos
- Affiliate marketing
- Giveaways or contests
- Events like a Live Q&A or product demo
- In-person activations
3. Find influencers
You need to find knowledgeable influencers in your industry who align with your brand. Focus your attention on finding a good fit instead of finding an influencer with a specific follower count.
To find influencers, explore active customers on your social channels or search for industry experts on social channels. However, to make the best use of your time, consider using influencer marketing platforms like IZEA’s Marketplace, where you can search a vast database of creators with varied experience and expertise.
If your brand lacks the resources or time to launch and manage an influencer marketing campaign, IZEA Managed Services can help.
4. Collaborate with influencers and launch the campaign
An influencer marketing strategy for brands should include clear communication with influencers.
To start, you’ll need an influencer contract, which outlines the terms of your campaign and agreement.
You should also create a content brief with specifics like content type, deadlines, and the approval process.
Once the content is ready, have the influencer share it and monitor its engagement.
Resource: Why Your Business Should Use an Influencer Marketing Contract

5. Review your metrics
After each campaign, review the campaign’s KPIs. Ideally, you should crunch the influencer marketing ROI to ensure your efforts are practical. If you have a long-term relationship with an influencer, ask him or her to participate in the post-campaign review.
Launching an influencer campaign with IZEA’s Managed Services
As you can see, setting up an influencer campaign is a fairly involved process. If your brand lacks the resources or time to launch and manage an influencer marketing campaign, IZEA Managed Services can help.
As a leader in the influencer marketing industry, IZEA can offer your brand a dedicated team to find creators, launch campaigns, and measure your ROI. Companies use IZEA to scale programs, increase engagement, ensure compliance, and drive returns.
Here’s what the process looks like when you work with IZEA Managed Services:
1. Creative concept and campaign overview
We will talk about your brand, products and mission. From there, we’ll discuss what you’d like to accomplish with influencer marketing and explore ideas for campaigns.
2. Creator ranking list and approval
Using our robust database of creators, we’ll find influencers who fit your brand’s criteria and values. We’ll research profiles, review channels and provide a list of handpicked influencers for your brand to review and approve.
Our Talent Partners open up more opportunities to find the best talent for your campaign.
3. Creator onboarding and content creation
We’ll reach out to influencers, explain the campaign and manage expectations. We’ll negotiate contracts, create briefs, and provide creator briefs and inspiration.
After providing guidance to influencers, they’ll draw on their experience to create content that endorses your product or service.
We can handle the logistics of product delivery and sourcing so the creators can do their jobs.
4. Content review, edits and publication
Before any content is shared, influencers will deliver it for review. We’ll work with your brand to ensure each piece is on point. If you’d like to see edits, we’ll coordinate those with the creators for you.
Once approved, we’ll give the influencers the go-ahead to share their content.
5. Optimize the content
IZEA Managed Services measures and adjusts the campaign as needed. When the campaign ends, you can quantify influencer marketing ROI. We provide influencer reporting throughout the campaign.
6. Repurpose content
After the campaign, we’ll work with your brand to repurpose the influencer marketing content to get more mileage.
Influencers:
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Marketers:
The world’s biggest brands trust IZEA. Find which of our influencer marketing software or managed service solutions are right for you.
IZEA MANAGED SERVICES
Strategy and execution from the company that launched the industry.

IZEA MANAGED SERVICES
Strategy and execution from the company that launched the industry.

IZEA MANAGED SERVICES
Strategy and execution from the company that launched the industry.
IZEA MANAGED SERVICES
Strategy and execution from the company that launched the industry.